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Show Results For
- All HBS Web
(879)
- People (2)
- News (118)
- Research (673)
- Events (12)
- Multimedia (1)
- Faculty Publications (273)
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 29 Mar 2017
- News
Randy Day Named Perdue Farms CEO
Randy Day (AMP 165, 2003) has been named the new CEO of Perdue Farms, the fourth largest chicken producer in the United States. Day, only the fourth person to hold the CEO role in the company’s 100-year history, started with Perdue in 1980 and most recently held the... View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
process." That said, the study's implications extend beyond cadaver donations. To Anteby, who teaches the MBA elective Managing Human Capital, the findings offer proof that our career choices directly affect other major life... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
those companies, not to the individuals. The companies in turn resell that information to others, leaving the source of the information — the individual — out of the loop. Today, consumers face a stark View Details
- 2008
- Working Paper
Where Does It Go? Spending by the Financially Constrained
By: Shawn A. Cole, John Thompson and Peter Tufano
In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details
Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States
Cole, Shawn A., John Thompson, and Peter Tufano. "Where Does It Go? Spending by the Financially Constrained." Harvard Business School Working Paper, No. 08-083, March 2008. (Revised April 2008.)
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
single-payer system. Few national politicians are working to uncover why the public exchanges aren’t working for either insurers or consumers. While it’s difficult, the question everyone should be working to answer is: How can the system produce an adequate level of... View Details
- October 1997
- Case
Polaroid Corporation: Digital Imaging Technology in 1997
Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp., a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs.... View Details
Keywords: Information Technology; Decision Choices and Conditions; Competitive Strategy; Consumer Products Industry
Rosenbloom, Richard S., and Ellen Pruyne. "Polaroid Corporation: Digital Imaging Technology in 1997." Harvard Business School Case 798-013, October 1997.
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
to give price estimates in advance of service. Such estimates would not only improve consumer choice but would also spur providers to learn about their real costs. [ ] Accessible Information. Under... View Details
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
Barasz’s new paper, “Hoping for the Worst? A Paradoxical Preference for Bad News,” which recently appeared in the Journal of Consumer Research, documents this peculiar preference for worse-case scenarios in a variety of medical... View Details
Keywords: by Michael Blanding
- Student-Profile
Ximena Garcia-Rada
which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on issues related to View Details
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job... View Details
- 2010
- Other Unpublished Work
God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.
By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a View Details
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
drivers would likely quit dashing; the researchers estimate that a strict assignment to the most frequently worked delivery shifts would result in more than 30 percent of drivers leaving DoorDash entirely. Understanding dashers and their View Details
Keywords: Consumer Products
- 2010
- Working Paper
Cognitive Barriers to Environmental Action: Problems and Solutions
By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
- March 1990 (Revised May 1993)
- Case
Pennzoil Co.
Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details
Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Consumer Products Industry
Teisberg, Elizabeth O. "Pennzoil Co." Harvard Business School Case 390-131, March 1990. (Revised May 1993.)
- Web
Industrial Production & Materials - Business & Environment
Sustainability Associate and Advisor to BEI Gina Pak HBS MBA 2015 Founding Member / Marketing, Blueland “Our mission is to make it easy for people to make the environmentally responsible choice in the products they buy and View Details
- May 2010
- Teaching Note
Toward Golden Pond (TN) (A) and (B)
By: Nicolas P. Retsinas and Griffin James
Teaching Note for [210045] and [210046]. View Details