Publications

16 Nov 2022
News

Investing in Indigenous Sovereignty

06 Feb 2020
Research & Ideas

What We Learned from Reading Jeff Bezos’ Patents

emphasized his business acumen and entrepreneurial qualities. For example, one analyst argued, “He is the Warren Buffett of our generation, period.” Another noted, “I think there is a reasonable case to be made that Jeff Bezos is the... View Details

Keywords: by Tricia Gregg and Boris Groysberg; Retail

19 Jan 2017
Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music

07 Nov 2015
News

007 with a smartwatch? Maybe and it might be an Omega

July–August 2014
Article

Where to Launch in Africa?

By: Eugene F. Soltes

A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined.... View Details

Keywords: Business Startups; Entrepreneurship; Developing Countries and Economies; Geographic Location; Decision Making; Africa

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06 Jul 2010
News

Renewable Energy: Winds at Our Back?

27 Sep 2017
News

What Bezos knows about Boston

May 2013
Case

Education in Brazil: Waiting for a Revolution

By: Aldo Musacchio and Alejandra Meraz Velasco

This case describes the situation of the education system in Brazil circa 2012. The case discusses first some of the problems of the Brazilian education system. Then, the case summarizes the findings of a recent study of high performing schools in Brazil and outlines... View Details

Keywords: Quality Of Education; Federalism; Elementary Education; Quality; Human Capital; Education; Education Industry; Brazil; Korean Peninsula

January–February 2020
Article

Give Your Colleague the Rating He Deserves—or the One He Wants?

By: Anthony J. Mayo, Joshua D. Margolis and Amy Gallo

The article presents a case study on business friendship and its possible effect on employee ratings. It mentions a hypothetical case where one member of a team didn't meet his deadlines on the development of a new product, the use of a peer-to-peer employee rating... View Details

Keywords: Groups and Teams; Relationships; Performance Evaluation; Decision Making

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14 Dec 2015
News

Deflategate and the Sustained Success of the New England Patriots

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

September 2008
Case

Pfizer Inc: Building an Innovation Center

By: Stefan H. Thomke and Ashok Nimgade

The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case... View Details

Keywords: Innovation and Management; Innovation Strategy; Leadership; Organizational Culture; Research and Development; Pharmaceutical Industry; Cambridge

May 2013
Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham

This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details

Keywords: Analytics and Data Science; Analysis; Product Marketing

September 2019
Supplement

Adaptive Platform Trials: The Clinical Trial of the Future? (B)

By: Ariel D. Stern and Sarah Mehta

This case provides an update to the (A) case, which introduces students to adaptive platform trials, an ambitious, more efficient type of clinical trial that increases access to therapies. The (A) case centers on Dr. Brian Alexander’s efforts to launch an adaptive... View Details

Keywords: Clinical Trials; Drug Trials; Drug Testing; Cancer Trials; Glioblastoma; Platform Trials; Adaptive Trials; Adaptive Platform Trials; Health Testing and Trials; Health Care and Treatment; Financing and Loans; Business Strategy; Health Industry; United States