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Show Results For
- All HBS Web
(611)
- News (159)
- Research (392)
- Multimedia (4)
- Faculty Publications (82)
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
he analyzed not only when viewers were likely to act on the ads that they saw on television, but also what type of ads were most likely to make them surf on over to the advertiser's website and make a purchase. To do this, the researchers... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
is in the container. Likewise, responsible manufacturers don't have to worry about competitors cheating by putting bogus ingredients into their products. So the agency's work for consumer protection also acts as a protection for ethical... View Details
- 14 Feb 2012
- First Look
First Look: February 14
reported feeling, to such an extent that receivers viewed regifting as similar in offensiveness to throwing gifts away (whereas givers clearly preferred the former). This asymmetry in emotional reactions to regifting was driven by an asymmetry in beliefs about... View Details
Keywords: Carmen Nobel
- 09 May 2021
- Blog Post
Meet the MoMBAs – Persisting Through a Difficult Year
and breastfeeding – this is no surprise. That said, the student mother community at HBS is growing every year. In 2020 almost every section could have one mother in the mix, to add a unique perspective to case discussions and to act as a... View Details
- 23 Aug 2016
- First Look
August 23, 2016
experiences alter their responses. Moreover, although individual and other experience act as substitutes prior to negative news, we find that this substitution curtails significantly following the negative announcement. Finally, we find... View Details
Keywords: Sean Silverthorne
- 28 Apr 2015
- First Look
First Look: April 28
Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally By: Gino, F. Abstract—Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in... View Details
Keywords: Sean Silverthorne
- 24 Feb 2009
- First Look
First Look: February 24, 2009
not only experience project-level success with the implementation of new work practices, but also organizational-level success as indicated by overall measures of performance. We tested our hypothesis in a longitudinal study of 23 hospital neonatal intensive View Details
Keywords: Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
ambidexterity, the ability of a firm to simultaneously explore and exploit, enables a firm to adapt over time. In this paper we review and integrate these comparatively new research streams and identify a set of propositions that suggest how ambidexterity View Details
Keywords: Martha Lagace
- 12 Jan 2018
- Cold Call Podcast
Leadership Lessons from a Young Martin Luther King, Jr.
well prepared, he had to do much better than his fellow white students in order to be accepted, and so he was extremely careful to do those things and not get himself in any kind of trouble, or not fall short. In some ways, I think he... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details
Keywords: Martha Lagace
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
the biggest challenges for organizations are to have the necessary competencies and resources to act upon inputs." Sowmia Gopinathan echoed this comment: " (the) downside is only where expectations of the customers are made high... View Details
Keywords: by Jim Heskett
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an... View Details
- 15 Oct 2001
- Op-Ed
Lessons from the Rubble
take care of things while the folks in the Pentagon figured out what to do next. In the days and weeks to come, Americans will undoubtedly welcome government back into many aspects of market life: into airports and buildings, rental cars,... View Details
Keywords: by Debora L. Spar
- 01 Feb 2001
- News
The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts
professor Regina E. Herzlinger contended at a fall reunion presentation titled "The Four by Four Report: Effective Oversight of Nonprofit Organizations." An expert in health care and nonprofit management control, Herzlinger made the case... View Details
Keywords: Health, Social Assistance
- 01 Dec 2001
- News
Reaching Out
satisfaction of applying their learning to a problem about which they care a great deal." Funded by the School principally through generous alumni gifts and supplementing what employer organizations can pay, fellowships enable students to... View Details
- 01 Dec 2012
- News
From Where We Stand
room. You will never regret it, and you'll build a strong reputation." Linda Rossetti (MBA 1991), managing director, Golden Seeds; blogger, Novofemina.com, Boston, Massachusetts I'd offer three ideas to female MBAs. First, take the time to understand your heart's... View Details
- 08 Oct 2012
- Research & Ideas
The Immigrants Who Built America’s Financial System
need to call a convention. There's no evidence in his correspondence that he thinks he's going to become the chief financial officer of the country. The Treasury Act that's passed shortly after Washington's inauguration creates the... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
intertwined with expert analysis, Gordon illustrates why it is so difficult to act as an engaged health care consumer in the United States, and pulls back the curtain to expose the forces that hold the... View Details
- 01 Mar 2004
- News
Toy Story
care about the brand and are good ambassadors. They can explain the product and convey the value of it.” (See sidebar, page 36.) Without these ambassadors, he observes, it is harder for people to see the educational value of LEGO... View Details
- 23 Feb 2016
- First Look
February 23, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50625 February 2016 Harvard Business Review The Harvard Contest That’s Trying to Improve Health Care Delivery By: Hamermesh, Richard G., Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse,... View Details
Keywords: Sean Silverthorne