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  • All HBS Web  (1,093)
    • People  (2)
    • News  (269)
    • Research  (643)
    • Multimedia  (1)
  • Faculty Publications  (251)
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  • 13 Jul 2010
  • First Look

First Look: July 13

choose the platform with a restricted number of candidates. This is because those agents value the higher rate of acceptance more than access to more candidates. Agents with higher outside options choose the market with a larger number of... View Details
Keywords: Martha Lagace
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

rather than creating the best content. Success comes not from making the "best" content, but from recognizing how content facilitates user connections; it comes not from protecting the value of content at all costs, but from... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2003
  • Research & Ideas

The Challenge of the Multi-site Nonprofit

donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates delivering the level of service defined by the national... View Details
Keywords: by Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details
Keywords: Dina Gerdeman
  • 13 Apr 2010
  • First Look

First Look: April 13

behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We... View Details
Keywords: Martha Lagace
  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

straightforward considerations are best answered in the conscious portion of the brain, presumably after considerable conscious thought. Work in neuro marketing at Ludwig-Maximilians University in Munich now claims that strong brands... View Details
Keywords: by Jim Heskett
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

The scandal spawned widespread questions about the value of competitive rankings—and even about the value of competition in general. Was the officer's behavior understandable? Did intense competition... View Details
Keywords: by Carmen Nobel; Auto
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your Way Through a Recession In a... View Details
Keywords: by Staff
  • 14 Jun 2011
  • First Look

First Look: June 14

Abstract This paper provides a simple model of platforms with direct network effects, in which users value not just the quantity (i.e., number) of other users who join, but also their average quality in some dimension. A monopoly platform... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

vision," Verganti says. "Steve Jobs has said that the market doesn't always know what it wants. Companies that do radical innovation do not listen to users; they eventually value market feedback, but first they propose things to... View Details
Keywords: by Julia Hanna; Consumer Products
  • 10 Aug 2010
  • First Look

First Look: August 10

in an environment in which consumers disseminate content without the assistance, or approval, of gatekeepers. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510064-PDF-ENG Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): View Details
Keywords: Martha Lagace
  • 02 Sep 2014
  • First Look

First Look: September 2

identity framework that incorporates reputation. Findings-The Nobel Prize is a "true" corporate heritage brand (in this case, organizational brand). It is the hub of a linked network of brands-"a federated republic."... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2014
  • Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

the making of the global world over the last two centuries. Individual entrepreneurs and managers invented new products and shaped consumer demand. Firms created and diffused technologies and products, alongside the values in which they... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical
  • 26 Jul 2011
  • First Look

First Look: July 26

and benefits and that bundled legislation is valued more than the sum of its parts. Study 2 shows this finding stems from a diminished focus on losses and heightened focus on gains. Study 3 extends our findings to policies involving costs... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

your network” imperative that we address in Being the Boss is becoming as important to being a great leader as managing your team. C-suite executives tell us it is no longer enough to just be a value creator—that is, someone who is... View Details
Keywords: by Martha Lagace
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

School Case 515-090 Target Stores: The Hunt for 'Unvolunteered Truths' No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515090-PDF-ENG Harvard Business School Case 215-058 Generating Higher Value at IBM... View Details
Keywords: Carmen Nobel
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it... View Details
Keywords: Martha Lagace
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 12 Mar 2013
  • First Look

First Look: March 12

their current values-has been on the ascent. This marks a major departure from the centuries-old tradition of keeping books at historical cost. It also has implications across the world of business, because the accounting basis-whether fair View Details
Keywords: Sean Silverthorne
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