Brand Building - Publications - Faculty & Research

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using... View Details

Keywords: Sean Silverthorne

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

findings build a strong case for the location of a government's promotion program in a quasi-government organization. Many countries, however, already have promotional programs. If such a program resides in a conventional government... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

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Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

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Online Business Essential Courses | HBS Online

engaging, innovative, and allowed me to interact with the material in a way I never expected from an online course. Jocelyn Johnson NYC Lawyer Credential of Readiness (CORe) I'd never experienced such an immersive platform online. It was more effective at View Details

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Online Business Strategy Courses | HBS Online

during, and after your course. Ask questions, collaborate, give feedback, and share experiences and expertise across industries to grow or transition your career. You’ll build lasting connections that support you wherever life takes you... View Details

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Winners & Runners-Up | New Venture Competition

Indonesians by providing alternative loans and helping them to build a credit history. Business Track, 2022 Coprata Chase Moyle (MBA 2022) Sonia Grego Brian Stoner Business Track Winner Reimagining how individuals can think about human... View Details

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and develop new View Details

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

Citation

Find at Harvard

01 Sep 2023
News

Case Study: The Home Team

for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade... View Details

Keywords: Jen McFarland Flint; Real Estate

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

16 Oct 2015
Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and... View Details

30 Sep 2014
First Look

First Look: September 30

Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie Battilana, and Ting Wang... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details

Keywords: by John Quelch; Advertising; Publishing

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details

Keywords: Jennifer Gillespie

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

experiences. Successful influencers are authentic, have a consistent voice and specific point of view, converse with followers directly, and promote products that work. They build relationships with brands... View Details

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

entrepreneur if the entrepreneur stumbles? Do they have good contacts in the industry? In trying to build alliances, do they know the big players? A no-name firm offering the highest valuation is often not the best source of equity. #5:... View Details

Keywords: by Staff

January 2021 (Revised May 2023)
Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber

Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details

Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry