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- All HBS Web
(824)
- News (351)
- Research (455)
- Multimedia (28)
- Faculty Publications (68)
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' provides the View Details
Keywords: by James Heskett
- 01 Mar 2007
- News
Courting the Poor
manner, through virtual showrooms (see photo above) that use computers and sales staff to help customers navigate the store’s inventory and make a purchase. “The company had an amazing influence on customer behavior,” Frei notes. “People were happy to View Details
- 01 Sep 2007
- News
Riding It Out
uncomfortable question in the age of globalization. At a time when the ingredients of our foods and medicines, parts for our cars, and toys for our children come from countries around the world, who is minding the store? What is the best... View Details
- 01 Dec 2000
- News
Vivek Ranadivé
knitted into the fabric of how people buy and sell goods and services." Skeptics might disagree with such a sweeping declaration, but they would be hard-pressed to disregard TIBCO Software's growth since its founding in 1996. Total... View Details
- 01 Sep 2006
- News
One-on-One with Carter Roberts
sustainable use of resources. Wal-Mart, for example, just committed to buy seafood only from MSC-certified fisheries. This decision has rocked the industry because Wal-Mart is the second-largest buyer of fish in the United States. We’re... View Details
Keywords: Roger Thompson
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
to lose much sleep over the question. For example, Shadrick Shaili commented “China’s motive is to make the best out of any economy they have an opportunity to trade or deal with so that the benefits manifest in its people at home ... In... View Details
Keywords: by James Heskett
- 12 Mar 2007
- Research & Ideas
The New Real Estate
world of property derivatives. Derivatives help investors deal with the cumbersome, expensive, and timely nature of buying and selling real estate. Through synthetic derivative instruments, investors can rebalance portfolios and transport... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a New York–based startup recruited her in... View Details
Keywords: Jill Radsken
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
retailers are making when it comes to customer loyalty schemes. “Loyalty schemes are not being used to their best advantage” "Most retailers are at a very basic level in how they use loyalty programs, and many customers see loyalty... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
higher risk projects and new ventures. This has a domino effect on the venture capital providers and subsequently on the angel investor community. Each group is concerned that there will not be an investor willing to fund or buy into a... View Details
Keywords: by Martha Lagace
- 01 Jun 2014
- News
Ready for Takeoff
"I don't think Brazil today has the best image abroad. I don't think people look at Brazil and say, 'Wow, this is a country that I would love to visit.'" Those views are based on an antiquated notion of Brazil, Sender says. More than 50... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
These employers are missing the underlying point. Instead of resorting to perks that are at best a band-aid, companies should follow the lead of Recruit Holdings, a $20 billion Japanese advertising and tech company that focuses on being a... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 01 Oct 2002
- News
Sam Hayes
market is still the most efficient in the world,” he says. “Over the longer term, one can buy and hold investments and be confident that price disparities will smooth out with time and be reflective of real value.” The author and coauthor... View Details
Keywords: Garry Emmons
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Very often, that customer you would ultimately like to sell to is very reluctant to buy new, still-evolving products. So you have to get started with customers who have a desire for experimentation and who are not only willing but driven... View Details
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
to lose money or power should the status quo be overturned." What kind of money and power stands to be lost, and by whom? How did we get to this homogenized pricing of the present insurance system in the first place? A: Homogenized prices and benefits in insurance... View Details
Keywords: by Martha Lagace
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
one this step is based on, is figuring out how you will know when to go for Options B or C and call it quits on the current game. To do this, we first assess what our best option seems to be based on: our satisfaction to date with the... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants AGAPEGraeme Johnson, MBA 1995... View Details
- 01 Mar 2011
- News
Two Kinds of Green
private equity firm AEA Investors, which expanded Burt’s into stores like CVS, Walgreens, and Target. Burt’s subsequent acquisition by Clorox raised eyebrows. After all, Clorox is best known for making household bleach. “We did not want... View Details