Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (824) Arrow Down
Filter Results: (824) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (824)
    • News  (351)
    • Research  (455)
    • Multimedia  (28)
  • Faculty Publications  (68)

Show Results For

  • All HBS Web  (824)
    • News  (351)
    • Research  (455)
    • Multimedia  (28)
  • Faculty Publications  (68)
← Page 25 of 824 Results →
  • 06 May 2002
  • What Do You Think?

What’s Driving the “New Marketing?”

to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' provides the View Details
Keywords: by James Heskett
  • 01 Mar 2007
  • News

Courting the Poor

manner, through virtual showrooms (see photo above) that use computers and sales staff to help customers navigate the store’s inventory and make a purchase. “The company had an amazing influence on customer behavior,” Frei notes. “People were happy to View Details
Keywords: Julia Hanna; department stores; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade
  • 01 Sep 2007
  • News

Riding It Out

uncomfortable question in the age of globalization. At a time when the ingredients of our foods and medicines, parts for our cars, and toys for our children come from countries around the world, who is minding the store? What is the best... View Details
Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 01 Dec 2000
  • News

Vivek Ranadivé

knitted into the fabric of how people buy and sell goods and services." Skeptics might disagree with such a sweeping declaration, but they would be hard-pressed to disregard TIBCO Software's growth since its founding in 1996. Total... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation
  • 01 Sep 2006
  • News

One-on-One with Carter Roberts

sustainable use of resources. Wal-Mart, for example, just committed to buy seafood only from MSC-certified fisheries. This decision has rocked the industry because Wal-Mart is the second-largest buyer of fish in the United States. We’re... View Details
Keywords: Roger Thompson
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

to lose much sleep over the question. For example, Shadrick Shaili commented “China’s motive is to make the best out of any economy they have an opportunity to trade or deal with so that the benefits manifest in its people at home ... In... View Details
Keywords: by James Heskett
  • 12 Mar 2007
  • Research & Ideas

The New Real Estate

world of property derivatives. Derivatives help investors deal with the cumbersome, expensive, and timely nature of buying and selling real estate. Through synthetic derivative instruments, investors can rebalance portfolios and transport... View Details
Keywords: by Arthur I. Segel; Construction; Real Estate
  • 12 Jan 2017
  • News

Personalizing Women’s Path to Success

degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a New York–based startup recruited her in... View Details
Keywords: Jill Radsken
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

retailers are making when it comes to customer loyalty schemes. “Loyalty schemes are not being used to their best advantage” "Most retailers are at a very basic level in how they use loyalty programs, and many customers see loyalty... View Details
Keywords: by Maggie Starvish; Retail
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

higher risk projects and new ventures. This has a domino effect on the venture capital providers and subsequently on the angel investor community. Each group is concerned that there will not be an investor willing to fund or buy into a... View Details
Keywords: by Martha Lagace
  • 01 Jun 2014
  • News

Ready for Takeoff

"I don't think Brazil today has the best image abroad. I don't think people look at Brazil and say, 'Wow, this is a country that I would love to visit.'" Those views are based on an antiquated notion of Brazil, Sender says. More than 50... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

These employers are missing the underlying point. Instead of resorting to perks that are at best a band-aid, companies should follow the lead of Recruit Holdings, a $20 billion Japanese advertising and tech company that focuses on being a... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 01 Jun 2016
  • News

Prima Datarina

dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
  • 01 Oct 2002
  • News

Sam Hayes

market is still the most efficient in the world,” he says. “Over the longer term, one can buy and hold investments and be confident that price disparities will smooth out with time and be reflective of real value.” The author and coauthor... View Details
Keywords: Garry Emmons
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

Very often, that customer you would ultimately like to sell to is very reluctant to buy new, still-evolving products. So you have to get started with customers who have a desire for experimentation and who are not only willing but driven... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

to lose money or power should the status quo be overturned." What kind of money and power stands to be lost, and by whom? How did we get to this homogenized pricing of the present insurance system in the first place? A: Homogenized prices and benefits in insurance... View Details
Keywords: by Martha Lagace
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

one this step is based on, is figuring out how you will know when to go for Options B or C and call it quits on the current game. To do this, we first assess what our best option seems to be based on: our satisfaction to date with the... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants AGAPEGraeme Johnson, MBA 1995... View Details
  • 01 Mar 2011
  • News

Two Kinds of Green

private equity firm AEA Investors, which expanded Burt’s into stores like CVS, Walgreens, and Target. Burt’s subsequent acquisition by Clorox raised eyebrows. After all, Clorox is best known for making household bleach. “We did not want... View Details
Keywords: Julia Hanna; natural products company; Miscellaneous Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • ←
  • 25
  • 26
  • …
  • 41
  • 42
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.