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Show Results For
- All HBS Web
(826)
- News (347)
- Research (455)
- Multimedia (28)
- Faculty Publications (71)
- 01 Feb 1998
- News
Short Takes
Turnaround." Techno Angst Technology: like it or not, gadgets and gizmos are here to stay, filling our homes and defining our lifestyles. But while researchers may know how consumers make decisions about buying a new telephone answering... View Details
Keywords: Judith A. Ross
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD,... View Details
Keywords: Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
School Case 809-063 Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been pretty effective through word... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
retailers are making when it comes to customer loyalty schemes. “Loyalty schemes are not being used to their best advantage” "Most retailers are at a very basic level in how they use loyalty programs, and many customers see loyalty... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
These employers are missing the underlying point. Instead of resorting to perks that are at best a band-aid, companies should follow the lead of Recruit Holdings, a $20 billion Japanese advertising and tech company that focuses on being a... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- Profile
Darrin Rahn
in the Chicago market focused on buying high-quality feed. The word spread, and we were selling top-grade hay across the US by the semi load." Darrin continued to work the business through high school and college. At Iowa State, he... View Details
Keywords: CPG
- 01 Apr 2000
- News
Marketing Muscle
marketing experience. Branding, Edwards believes, is the best defense against competition. "It's not technology, because you can leapfrog that or acquire it," she said. "At the end of the day, consumers are loyal to brands, not feature... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
might be interested in ex-post (i.e., once there). Thus, consumers coming to the supermarket to buy daily staples (say, bread and milk) might be induced to also get expensive chocolate if they have to walk past the corresponding aisle... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
to the depth of the authors' arguments) raised so few eyebrows.—James Heskett What seems to many to be new is the Internet. Comments Thomas Rector, "...the 4 Ps remain valid—even in the Internet age. ...'interactivity' provides the View Details
Keywords: by James Heskett
- 01 Mar 2007
- News
Courting the Poor
manner, through virtual showrooms (see photo above) that use computers and sales staff to help customers navigate the store’s inventory and make a purchase. “The company had an amazing influence on customer behavior,” Frei notes. “People were happy to View Details
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
ones the private sector has decided they can’t solve on their own. The problems can be harder and more widespread. Lagace: What is an example of a public startup? Weiss: James Geurts, who started SOFWERX, was responsible for buying and... View Details
Keywords: by Martha Lagace
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
to lose much sleep over the question. For example, Shadrick Shaili commented “China’s motive is to make the best out of any economy they have an opportunity to trade or deal with so that the benefits manifest in its people at home ... In... View Details
Keywords: by James Heskett
- 12 Mar 2007
- Research & Ideas
The New Real Estate
world of property derivatives. Derivatives help investors deal with the cumbersome, expensive, and timely nature of buying and selling real estate. Through synthetic derivative instruments, investors can rebalance portfolios and transport... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
sense of self. Thus the decision can be laden with emotional factors that are less important in decisions to buy books, music, groceries, and electronics. Ample evidence suggests that current B2C sites are unable to characterize their... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction... View Details
- 01 Jun 2014
- News
Ready for Takeoff
"I don't think Brazil today has the best image abroad. I don't think people look at Brazil and say, 'Wow, this is a country that I would love to visit.'" Those views are based on an antiquated notion of Brazil, Sender says. More than 50... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a New York–based startup recruited her in... View Details
Keywords: Jill Radsken
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
higher risk projects and new ventures. This has a domino effect on the venture capital providers and subsequently on the angel investor community. Each group is concerned that there will not be an investor willing to fund or buy into a... View Details
Keywords: by Martha Lagace