Behavioral Pricing - Publications - Faculty & Research

15 Feb 2011
First Look

First Look: Feb. 15

trends. Happiness Adaptation to Income and to Status in an Individual Panel Authors:Rafael Di Tella and Robert MacCulloch Publication:Journal of Economic Behavior and Organization (forthcoming) Abstract We study adaptation to income and... View Details

Keywords: Sean Silverthorne

28 Apr 2009
First Look

First Look: April 28, 2009

show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge View Details

Keywords: Martha Lagace

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

supply expenses are provided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55343 Financing the Response to Climate Change: The Pricing and Ownership of U.S. Green Bonds By: Baker, Malcolm, Daniel Bergstresser, George... View Details

Keywords: Dina Gerdeman

03 Nov 2009
First Look

First Look: Nov. 3

http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max H. Bazerman Abstract People... View Details

Keywords: Martha Lagace

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

that it will require Government subsidy while providing price leadership under a nonprofit cover, will over time drive most if not all health care to the public option (as happened with home mortgage giants Fannie Mae and Freddie Mac),... View Details

Keywords: by Jim Heskett; Health

13 Jul 2010
First Look

First Look: July 13

is the impact of foreign bank entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the Mexican government radically... View Details

Keywords: Martha Lagace

24 Apr 2012
First Look

First Look: April 24

to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product.... View Details

Keywords: Carmen Nobel

25 Jul 2006
First Look

First Look: July 25, 2006

competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. Purchase this case: View Details

Keywords: Sean Silverthorne

09 Jun 2009
First Look

First Look: June 9

potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation and Diffusion as Sources of... View Details

Keywords: Martha Lagace

16 Sep 2014
First Look

First Look: September 16

dangerous, illegal, and unethical behavior at supply chain factories. But little is known about what influences auditors' ability to identify and report poor supplier conduct. We find evidence that private supply chain auditors' reporting... View Details

Keywords: Sean Silverthorne

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

humans but do influence the behavior of LLMs. Marketers could use such machine-learning techniques to determine the best strategic text strings to include in their product information pages for desired results in almost real time, the... View Details

Keywords: by Ben Rand; Technology

01 Nov 2011
First Look

First Look: Nov. 1

managerial decision making. Six facets of institutional logic-a common purpose, a long-term focus, emotional engagement, partnering with the public, innovation, and self-organization-radically alter leadership and corporate behavior and... View Details

Keywords: Sean Silverthorne

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details

Keywords: by Danielle Kost; Retail

20 Nov 2012
First Look

First Look: November 20

U.S. Census of Services for 1982-2007, we find agencies are more likely to unbundle with increasing size, diversification, and higher media prices and less likely with increasing age, larger media volume, and an interaction between media... View Details

Keywords: Sean Silverthorne

17 Jul 2012
First Look

First Look: July 17

PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the social psychology... View Details

Keywords: Sean Silverthorne

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter... View Details

Keywords: by Kristen Senz; Retail

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

and the paramedic. In a way, top management loses power over its employees. In gray zones involving material pursuits—such as when a clothing item that could have been sold at a higher price to a customer is kept hidden until it becomes... View Details

Keywords: by Martha Lagace

30 Mar 2003
Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

same. Allocating resources to retain the most profitable and to induce customer behaviors that lead to greater profitability is the key to survival. Typically, 20 percent of the customers or clients are producing 80 percent of the... View Details

Keywords: by Manda Mahoney

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

"That's not great protection, but at least it's some coverage. But for really devastating kinds of large losses, the coverage levels actually fall from there. They should continue to increase, but don't—and even fall for the most devastating events." View Details

Keywords: by Maggie Starvish; Financial Services