Publications

Publications

Filter Results: (1,280) Arrow Down
Filter Results: (1,280) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 25 of 1,280 Results →
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

CEO would turn to regarding acquisitions. Of course, his CFO would be pivotal. Continuing to map backwards from the CFO, we turned up an analyst in the finance department whom the CFO deeply respected and who would almost certainly do the... View Details
Keywords: by Martha Lagace
  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
Related
  • 24 Apr 2019
  • Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing View Details
Keywords: by Roberta Holland; Retail
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

https://www.hbs.edu/faculty/Pages/item.aspx?num=52405 forthcoming Critical Finance Review Inflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds By: Campbell, John Y., Adi Sunderam, and Luis M. Viceira Abstract—The... View Details
Keywords: Sean Silverthorne
  • June 23, 2020
  • Article

Inequality in Socially Permissible Consumption

By: Serena Hagerty and Kate Barasz
Lower-income individuals are frequently criticized for their consumption decisions; this research examines why. Eleven preregistered studies document systematic differences in permissible consumption—interpersonal judgments about what is acceptable (or not) for others... View Details
Keywords: Interpersonal Judgments; Consumption; Economic Inequalty; Income; Equality and Inequality; Spending; Judgments
Related
  • 14 Aug 2009
  • Working Paper Summaries

Insider Trading Preceding Goodwill Impairments

Keywords: by Karl A. Muller III, Monica Neamtiu & Edward J. Riedl
  • 2011
  • Working Paper

Price Competition under Multinomial Logit Demand Functions with Random Coefficients

In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is... View Details
Keywords: Customers; Income Characteristics; Price; Product Marketing; Mathematical Methods; Competition; Segmentation
Related
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Quantitative Alliance Academic Paper Competition for "Lazy Prices" with Christopher J. Malloy and Quoc Nguyen. Lauren H. Cohen : Winner of the 2016 Hillcrest Behavioral Finance Award for "Lazy Prices" with... View Details

    Myra M. Hart

    Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

    Keywords: consumer products; e-commerce industry; education industry; real estate; retailing
    • April 2009
    • Article

    How to Market in a Downturn

    By: John A. Quelch and Katherine Jocz
    This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
    Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
    Related
    • 15 Jun 2012
    • Working Paper Summaries

    Reaching for Yield in the Bond Market

    Keywords: by Bo Becker & Victoria Ivashina
    • 12 Mar 2021
    • News

    My Favorite Case

    a fintech unicorn that spans multiple verticals. After another sales record during the 2016 Global Shopping Festival with Alibaba, Ant Financial’s chief strategy officer contemplates the various opportunities and challenges associated with the firm’s international... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • Web

    Recommended Reading - Advancing Racial Equity

    could ever accumulate wealth in a segregated economy. Instead, housing segregation, racism, and Jim Crow credit policies created an inescapable, but hard to detect, economic trap for black communities and their banks. Banking on Freedom: Black Women in U.S. View Details
    • 22 Feb 2021
    • Book

    Reaching Today's Omnichannel Customer Takes a New Sales Strategy

    the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should sales managers learn from changes in buying behavior during the pandemic? Cespedes: First, beware of the many predictions you... View Details
    Keywords: by Kristen Senz
    • 11 Aug 2003
    • Research & Ideas

    Why Budgeting Kills Your Company

    opposite has occurred; Hope cites this as evidence that the further out toward the customer-facing nodes of an organization you push the profit responsibility, the more cost-conscious and innovative the employee behavior you get. Indeed,... View Details
    Keywords: by Loren Gary
    • 21 Jul 2022
    • Research & Ideas

    Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

    While it’s not clear why the third payment didn’t show a similar bump, Greenwood notes markets tend to anticipate behavior ahead of an event. The stocks’ climb may have already been priced in. Several surveys of retail investors... View Details
    Keywords: by Rachel Layne; Financial Services
    • 2011
    • Working Paper

    From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

    By: Marion Fourcade and Rakesh Khurana
    As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
    Keywords: Economics; Practice; Business Education; Labor and Management Relations; Decision Making; Management Analysis, Tools, and Techniques; Change; Governing Rules, Regulations, and Reforms; Finance; Knowledge; Production; Business Conglomerates; Education Industry; United States
    Related
    • 2008
    • Simulation

    Pricing Simulation: Universal Car Rental

    By: John T. Gourville
    This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
    Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
    Related
    • 26 Mar 2020
    • Research & Ideas

    7 Leadership Principles for Managing in the Time of Coronavirus

    an example, model behaviors that are community friendly and supportive. Compassion is extremely important at this time. We may rise to the occasion if we’re fortunate to have a good team around us, but there are many people in our... View Details
    Keywords: by John A. Quelch; Health
    • 23 Jun 2008
    • Research & Ideas

    Innovative Ways to Encourage Personal Savings

    college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This brand of... View Details
    Keywords: by Martha Lagace; Financial Services