Authority - Publications - Faculty & Research

Marco Iansiti

Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

Prof. Iansiti's research examines the digital transformation of companies and... View Details

Keywords: automotive; computer; e-commerce industry; electronics; fiber optics; high technology; information; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry

Article

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher

Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details

Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness

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18 Aug 2011
Working Paper Summaries

Non-Audit Services and Financial Reporting Quality: Evidence from 1978-1980

Keywords: by Kevin Koh, Shivaram Rajgopal & Suraj Srinivasan; Accounting

Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim

In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details

Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty

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03 May 2010
Research & Ideas

What Is the Future of MBA Education?

“Rebalancing must occur." -Srikant Datar "Increasingly, we believe, business schools are at a crossroads and will have to take a hard look at their value propositions," the authors write in the introduction. "This was true before the... View Details

Keywords: by Martha Lagace; Education

Nancy F. Koehn

Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

Keywords: beauty products; clothing; consumer products; entertainment; fashion; marketing industry; retailing; health care; advertising; media

Sandra J. Sucher

Sandra Sucher, professor of management practice at Harvard Business School, is an internationally recognized trust researcher. The Power of Trust, her third book, is based on two decades of global research on how companies build stakeholder trust and how,... View Details

Keywords: apparel; banking; brokerage; clothing; fashion; financial services; furniture; hotels ＆ motels; retail financial services; retailing; service industry

09 Dec 2015
News

It’s Better to Avoid a Toxic Employee than Hire a Superstar

05 Aug 2010
News

Re-mastering business education

01 Aug 2011
News

U.S. Debt-Plan Compromise, Downgrade Outlook

27 May 2021
News

Will Offices in the Twin Cities Ever Return to the Way They Were?

28 May 2020
News

Have we reached ‘the beginning of the great change?’ This professor is hopeful we have

23 Apr 2020
News

‘Staying Nimble’: How Small Businesses Can, and Do, Shift Gears

18 Jan 2012
News

India, front and center

2023
Book

Workplace Conditions

By: Jill Maben, Jane Ball and Amy C. Edmondson

This Element reviews the evidence for three workplace conditions that matter for improving quality and safety in healthcare: staffing; psychological safety, teamwork, and speaking up; and staff health and well-being at work. The authors propose that these are... View Details

Keywords: Working Conditions; Outcome or Result; Safety; Well-being; Health Industry

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