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  • October 2006 (Revised February 2009)
  • Teaching Note

Spyder Active Sports - 2004 (TN)

By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
Keywords: Family Business; Business Exit or Shutdown; Apparel and Accessories Industry; Apparel and Accessories Industry
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Villalonga, Belen, and Dwight B. Crane. "Spyder Active Sports - 2004 (TN)." Harvard Business School Teaching Note 207-036, October 2006. (Revised February 2009.)
  • October 1984
  • Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry
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Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • January 1989
  • Case

Benetton S.p.A.

By: Howard H. Stevenson
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Fashion Industry
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Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
  • December 1990
  • Teaching Note

Beauregard Textile Co., Teaching Note

By: Francis Aguilar
Teaching Note for (9-191-058). View Details
Keywords: Apparel and Accessories Industry
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Aguilar, Francis. "Beauregard Textile Co., Teaching Note." Harvard Business School Teaching Note 191-115, December 1990.
  • July 2004 (Revised March 2006)
  • Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
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Moon, Youngme E. "Vans: Skating on Air (TN)." Harvard Business School Teaching Note 505-008, July 2004. (Revised March 2006.)
  • April 1989 (Revised November 1993)
  • Case

Georgetown Leather Design

By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
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Salmon, Walter J. "Georgetown Leather Design." Harvard Business School Case 589-111, April 1989. (Revised November 1993.)
  • August 1984 (Revised January 1989)
  • Teaching Note

Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note

By: Richard S. Tedlow
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
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Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note." Harvard Business School Teaching Note 585-056, August 1984. (Revised January 1989.)
  • October 1984
  • Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details
Keywords: Accounting; Policy; Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (B1): Business Class Travel, Teaching Note." Harvard Business School Teaching Note 385-095, October 1984.
  • 20 Jan 2015
  • First Look

First Look: January 20

industries and headquartered in 45 countries during the years 2004 to 2007. Results show that firms that are more environmentally damaging, particularly those in countries where they are more exposed to... View Details
Keywords: Sean Silverthorne
  • June 2008
  • Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani
Teaching Note for 608707 View Details
Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Retail Industry; Chicago
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Lakhani, Karim R. "Threadless: The Business of Community (TN)." Harvard Business School Teaching Note 608-169, June 2008.
  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

Forces analysis in a work setting, without the benefit of a prepackaged case. Exhibits provide detailed information on top resources for industry analysis, instructions for accessing prominent databases, notes on using the Internet View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's... View Details
Keywords: Martha Lagace
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a... View Details
Keywords: Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

The Faces Of Collaboration These alliances do not require grandiose strategic plans; patience and perseverance are often sufficient to turn small beginnings into significant strategic alliances. Consider, for example, the relationship... View Details
Keywords: by James Austin
  • February 2001 (Revised April 2001)
  • Case

Warnaco Group, Inc. (B)

By: David F. Hawkins
Supplements the (A) case. View Details
Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Apparel and Accessories Industry
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Hawkins, David F. "Warnaco Group, Inc. (B)." Harvard Business School Case 101-069, February 2001. (Revised April 2001.)
  • October 1981
  • Case

Career Women's Clothing Store

By: Hirotaka Takeuchi
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry
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Takeuchi, Hirotaka. "Career Women's Clothing Store." Harvard Business School Case 582-035, October 1981.
  • October 1984
  • Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
Keywords: Management Succession; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
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Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
  • 16 Dec 2014
  • First Look

First Look: December 16

risks and making bold investments based on anticipated industry trends and client demand. Now, despite slowing demand for CRO services, PAREXEL is betting that a global... View Details
Keywords: Sean Silverthorne
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