Publications

Educators

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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14 Feb 2017
First Look

First Look at New Research: February 14

limited time, effort, and funds. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517018-PDF-ENG Harvard Business School Case 517-060 ASICS: Chasing a 2020 Vision In early 2016, Motoi Oyama, president View Details

Keywords: Sean Silverthorne

June 2006 (Revised October 2007)
Case

Takashimaya in Transition

By: Rajiv Lal, Masako Egawa and Chisato Toyama

Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan

26 Mar 2008
First Look

First Look: March 26, 2008

him to drive significant change in an industry and Japanese society in the second half of the twentieth century. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408039... View Details

Keywords: Martha Lagace

February 1987 (Revised March 2006)
Case

Arley Merchandise Corporation

By: William E. Fruhan Jr.

Involves the initial public offering of a firm's stock. The offering includes a money-back guarantee to investors from the issuing firm which comes in the form of a "put" option. Option valuation is thus an important issue in this case. View Details

Keywords: Initial Public Offering; Stocks; Cases; Valuation; Stock Options; Apparel and Accessories Industry; Apparel and Accessories Industry

Educators

June 2011
Teaching Note

Knight the King: The Founding of Nike (TN)

By: Noam Wasserman

Teaching Note for 810077. View Details

Keywords: Market Participation; Public Ownership; Transformation; Business Startups; Going Public; Competition; Technology; Apparel and Accessories Industry

March 2007 (Revised November 2011)
Teaching Note

Nike Inc. - Heading Toward 2012 (TN)

By: William E. Fruhan Jr.

Keywords: Apparel and Accessories Industry

September 1999 (Revised November 1999)
Case

Maxwell Shoe Company, Inc.

By: Krishna G. Palepu

This case examines analysts' claim that Maxwell's stock was undervalued. View Details

Keywords: Debt Securities; Stocks; Valuation; Apparel and Accessories Industry

Educators

September 1982 (Revised January 1986)
Teaching Note

New Balance Athletic Shoes, Teaching Note

By: Kim B. Clark

Teaching Note for (9-680-110). View Details

Keywords: Apparel and Accessories Industry

April 1991 (Revised September 1991)
Teaching Note

L.L. Bean, Inc.: Corporate Strategy, Teaching Note

By: Walter J. Salmon

Teaching Note for (9-581-159). View Details

Keywords: Corporate Strategy; Apparel and Accessories Industry

February 1982 (Revised August 1984)
Case

Jordan Marsh Co.: Merchandising Men's Tailored Clothing

By: Richard S. Tedlow

Keywords: Marketing Strategy; Apparel and Accessories Industry

January 1977 (Revised November 1982)
Case

Gant Shirtmakers

By: Stephen A. Greyser

Keywords: Apparel and Accessories Industry

October 1984
Teaching Note

NIKE (A1), Teaching Note

Teaching Note for (9-385-026). View Details

Keywords: Marketing Strategy; Policy; Service Delivery; Decisions; Apparel and Accessories Industry

October 1984 (Revised June 1985)
Teaching Note

NIKE (A), Teaching Note

Teaching Note for (9-385-025). View Details

Keywords: Apparel and Accessories Industry