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- All HBS Web (624)
- Faculty Publications (466)
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- October 2006 (Revised February 2009)
- Teaching Note
Spyder Active Sports - 2004 (TN)
By: Belen Villalonga and Dwight B. Crane
Teaching Note to (206-027). View Details
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Fashion Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- December 1990
- Teaching Note
Beauregard Textile Co., Teaching Note
By: Francis Aguilar
Teaching Note for (9-191-058). View Details
Keywords: Apparel and Accessories Industry
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
- April 1989 (Revised November 1993)
- Case
Georgetown Leather Design
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Georgetown Leather Design." Harvard Business School Case 589-111, April 1989. (Revised November 1993.)
- August 1984 (Revised January 1989)
- Teaching Note
Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
- October 1984
- Teaching Note
NIKE (B1): Business Class Travel, Teaching Note
Teaching Note for (9-385-028). View Details
- 20 Jan 2015
- First Look
First Look: January 20
industries and headquartered in 45 countries during the years 2004 to 2007. Results show that firms that are more environmentally damaging, particularly those in countries where they are more exposed to... View Details
Keywords: Sean Silverthorne
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details
- February 2024
- Teaching Note
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
Forces analysis in a work setting, without the benefit of a prepackaged case. Exhibits provide detailed information on top resources for industry analysis, instructions for accessing prominent databases, notes on using the Internet View Details
Keywords: Martha Lagace
- 07 Apr 2009
- First Look
First Look: April 7, 2009
109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's... View Details
Keywords: Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
The Faces Of Collaboration These alliances do not require grandiose strategic plans; patience and perseverance are often sufficient to turn small beginnings into significant strategic alliances. Consider, for example, the relationship... View Details
Keywords: by James Austin
- February 2001 (Revised April 2001)
- Case
Warnaco Group, Inc. (B)
By: David F. Hawkins
Supplements the (A) case. View Details
Keywords: Financial Statements; Financial Reporting; Restructuring; Apparel and Accessories Industry; Apparel and Accessories Industry
Hawkins, David F. "Warnaco Group, Inc. (B)." Harvard Business School Case 101-069, February 2001. (Revised April 2001.)
- October 1981
- Case
Career Women's Clothing Store
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Career Women's Clothing Store." Harvard Business School Case 582-035, October 1981.
- October 1984
- Case
NIKE (E1): The Announcement
Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
Keywords: Management Succession; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
- 16 Dec 2014
- First Look
First Look: December 16
risks and making bold investments based on anticipated industry trends and client demand. Now, despite slowing demand for CRO services, PAREXEL is betting that a global... View Details
Keywords: Sean Silverthorne