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Show Results For
- All HBS Web
(12,413)
- People (32)
- News (2,177)
- Research (8,331)
- Events (97)
- Multimedia (108)
- Faculty Publications (6,381)
- November–December 1990
- Article
The Power of Product Integrity
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. "The Power of Product Integrity." Harvard Business Review 68, no. 6 (November–December 1990): 107–118.
- Article
The New New Product Development Game
By: Hirotaka Takeuchi and Ikujiro Nonaka
Takeuchi, Hirotaka, and Ikujiro Nonaka. "The New New Product Development Game." Harvard Business Review 64, no. 1 (January–February 1986).
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details
Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- Article
Contracting in a Supply Chain with Stochastic Demand and Substitute Products
By: Santiago Kraiselburd, V.G. Narayanan and Ananth Raman
Kraiselburd, Santiago, V.G. Narayanan, and Ananth Raman. "Contracting in a Supply Chain with Stochastic Demand and Substitute Products." Production and Operations Management 13, no. 1 (March 2004).
- January 1991 (Revised February 1991)
- Teaching Note
Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note
- 1986
- Chapter
Consumer Satisfaction with Food Products
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
- December 1995
- Teaching Note
Connor Formed Metal Products TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-193-003). View Details
Keywords: Manufacturing Industry
- July 1992
- Article
New Product Channel Choice: A Framework, a Method and an Application
By: V. K. Rangan, M. Menezes and E. P. Maier
Rangan, V. K., M. Menezes, and E. P. Maier. "New Product Channel Choice: A Framework, a Method and an Application." Journal of Marketing 56, no. 3 (July 1992): 69–82.
- 05 Oct 2015
- News
Reflecting on work improves productivity
- 17 Jun 2015
- News
Porter on U.S. energy production
- December 1987
- Teaching Note
Hewlett-Packard: Manufacturing Productivity Division (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-587-101), (9-587-102), (9-587-103), and (9-588-043). View Details
Keywords: Manufacturing Industry
- 25 Feb 2015
- News
Why the Gap Between Worker Pay and Productivity Is So Problematic
- Web
Product Management - Course Catalog
HBS Course Catalog Product Management Course Number 1765 Senior Lecturer Sara McKinley Torti Spring; Q3; 1.5 credits Exam Career Focus: This half course provides an introduction to product management,... View Details
- 09 Aug 2017
- Sharpening Your Skills
Productivity Tips You Probably Haven't Considered Before
taking breaks help or hinder getting things done? The researchers also address questions you've likely never considered, such as how weather affects productivity and why collaboration may make you less able... View Details
Keywords: by Sean Silverthorne
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.