Publications

18 Aug 2017
Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

one hour later attacking him and Merck. Kenneth C. Frazier (Photo courtesy Wikipedia Commons) By late Monday there were further resignations from the manufacturing group by Under Armour’s Kevin Plank, Intel’s Brian Krzanich, and Alliance... View Details

Keywords: by Bill George

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

collaboration across the boardroom-classroom divide. The barriers hindering such collaboration should not be ignored, the participants agreed. But, they said, the alliances that stand to be forged and the opportunities that can be... View Details

Keywords: by Martha Lagace

01 Jun 2009
News

Alumni Books

market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details

Keywords: Publishing Industries (except Internet); Information

04 Dec 2018
First Look

New Research and Ideas, December 4, 2018

details four key Southern responses: cooperation, competition, low uptake levels, and program revision via supplementation. The Southern-led Alliance for Responsible Mining first cooperated with Fairtrade International, then built enough... View Details

Keywords: Dina Gerdeman

February 1992 (Revised April 1995)
Case

Pfizer: Global Protection of Intellectual Property

By: Lynn S. Paine and Michael Santoro

Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details

Keywords: Patents; Trade; Policy; Government and Politics; Business Strategy; Agreements and Arrangements; Alliances; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; United States; Japan; Europe

April 2003 (Revised November 2003)
Case

Creation of the European Union, The

By: J. Gunnar Trumbull

Describes the emergence of the European Union (EU). Focuses on a critical stage in European integration--the period in the early 1990s when member states negotiated the terms of the Maastricht Treaty. This agreement set in motion the project that would eventually lead... View Details

Keywords: International Relations; Alliances; System; Negotiation Participants; Government and Politics; Agreements and Arrangements; Money; Cooperation; European Union

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

06 Aug 2008
Research & Ideas

Are the Olympics a Catalyst for China Reforms?

the Americas, etcetera. The litany is very impressive. Most of all, he seemed to serve as a human bridge. Q: If reformers wanted to take the Yung Wing example and work for change inside China, what potential routes or alliances are open... View Details

Keywords: by Sean Silverthorne

01 Dec 2003
News

Roger Ullman: Going Green with E2

organizing events, prospecting for new members, and traveling to Albany and Washington to meet with lawmakers, also volunteers his time and expertise to the Rainforest Alliance — an international conser-vation organization — while... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2002
News

Teaching Teachers

economies, but also among and between visiting faculty and deans. Such alliances are an asset that is priceless,” Herrero states. “It's social capital that no amount of money could buy.” View Details

February 2003 (Revised March 2006)
Case

Asociacion Colombiana de Industrias Plasticas (Acoplasticos)

By: Michael E. Porter and Willis M. Emmons III

Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted its focus toward improving the productivity of the Colombian plastics and rubber cluster, which also included... View Details

Keywords: Cooperation; Information Technology; Alliances; Research and Development; Business and Government Relations; Performance Productivity; Developing Countries and Economies; Manufacturing Industry; Chemical Industry; Colombia

June 1996 (Revised March 1998)
Case

Skandia AFS: Developing Intellectual Capital Globally

By: Christopher A. Bartlett and Takia Mahmood

Focuses on the measurement and management of organizational knowledge as a strategic asset, and on the deployment of information technology, organizational structure, and processes in leveraging that asset. View Details

Keywords: Global Strategy; Knowledge Sharing; Growth and Development Strategy; Organizational Design; Organizational Structure; Alliances; Competitive Advantage; Information Technology

Find at Harvard

November 2010 (Revised August 2013)
Case

Chrysler Fiat 2009

By: J. Bruce Harreld, Paul W. Marshall and David Lane

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry

23 Mar 2020
News

Signal Boost

being influenced by women, yet they weren’t paying attention to what women wanted.” Giving voice to those who aren’t always heard has been a hallmark of Lara’s career. Today, she works as the executive director at Lakeshore Ethnic Diversity View Details

December 2013
Case

Bruce Allyn: Negotiating with the KGB (A)

By: James K. Sebenius

Isolated by the KGB in Moscow, Harvard graduate student Bruce Allyn faces high-pressure negotiation tactics to recruit him for the Soviet spy agency. At the tense height of the Cold War, with CIA agents systematically being exposed and executed in Russia, Allyn was... View Details

Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union

01 Sep 2014
News

Case Study: Declawing the Competition

and/or alliance with a pet food supplier—get your kit endorsed. 4) Consider the new B Corporation status, which allows additional tax benefits for socially responsible corporations. — Glenn E. Perkins (GMP 11, 2011) Take a page from the... View Details

01 Dec 2002
News

Building a Network for Social Enterprise in Latin America

Angela Serino, manager of corporate responsibility for Natura, a Brazilian cosmetics company, and Maria de Graça Fernandes Branco, principal of Matilde Elementary and High School. The pair are subjects of a case produced by the SEKN that examines how their View Details

June 2025
Supplement

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small

Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details

Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park