Publications

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

possible alliances and partnerships); manufacturers (for manufacturing set-top boxes); non-U.S. licensees; and wholesale and retail distributors (for sales). With his promising venture running on fumes, Perlman's next obvious negotiation... View Details

Keywords: by James K. Sebenius

13 May 2014
Op-Ed

The Alibaba Effect

state-owned enterprise. Its unique combination of timing, wits, external capital, and alliances make it the kind of home-grown success story Apple and Amazon have been in the US. Operating away from the politically sensitive domains of... View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

April 2003 (Revised November 2003)
Case

Creation of the European Union, The

By: J. Gunnar Trumbull

Describes the emergence of the European Union (EU). Focuses on a critical stage in European integration--the period in the early 1990s when member states negotiated the terms of the Maastricht Treaty. This agreement set in motion the project that would eventually lead... View Details

Keywords: International Relations; Alliances; System; Negotiation Participants; Government and Politics; Agreements and Arrangements; Money; Cooperation; European Union

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

July 2000 (Revised May 2001)
Case

WebMD (A)

Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances. View Details

Keywords: Internet and the Web; Alliances; Competitive Advantage; Industry Structures; Health Care and Treatment; Health Industry

Profile

Tiera Brown

says Tiera. "We helped them formalize their word-of-mouth program and reinvigorate their brand." For her summer internship, Tiera will work with New Sector Alliance in Boston, a nonprofit consulting firm. Part of her summer... View Details

2010
Chapter

Business Groups in Historical Perspectives

By: Geoffrey Jones and Asli M. Colpan

Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details

Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain

Find at Harvard

Web

Collection Highlights | Baker Library

most creative and innovative companies of the 20th century. 1934 Art and Industry Exhibition Photograph Collection Photographs that were on display in New York City and Chicago in an exhibition sponsored by the National Alliance of Art... View Details

Article

Exploration and Exploitation within and across Organizations

By: Dovev Lavie, Uriel Stettner and Michael Tushman

Jim March's framework of exploration and exploitation has drawn substantial interest from scholars studying phenomena such as organizational learning, knowledge management, innovation, organizational design, and strategic alliances. This framework has become an... View Details

Keywords: Learning; Framework; Innovation and Invention; Knowledge Management; Organizational Design; Outcome or Result; Alliances; Behavior

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June 1999 (Revised April 2003)
Case

Zucamor S.A.: Global Competition in Argentina

By: V. Kasturi Rangan

Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details

Keywords: Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States

August 2002 (Revised February 2003)
Case

Myteam.com

By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed

Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details

Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Sports Industry; Web Services Industry

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January 2010
Teaching Note

The Joslin Diabetes Center (TN)

By: Michael E. Porter, Elizabeth O. Teisberg and Scott Wallace

Teaching Note for [710424]. View Details

Keywords: Health Care and Treatment; Groups and Teams; Medical Specialties; Programs; Opportunities; Service Delivery; Alliances; Value Creation; Health Industry; Boston

2009
Book

Merchants to Multinationals

By: G. Jones

Merchants to Multinationals examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and... View Details

Keywords: Trade; Foreign Direct Investment; Multinational Firms and Management; Business History; Alliances; Groups and Teams; Distribution Industry; Africa; Asia; Great Britain; Latin America

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

objectives on which these kinds of actions should be based? Can organized labor form the necessary kinds of alliances with business and government that might be necessary to, in Pinel's words, "address the contemporary issues of... View Details

Keywords: by James Heskett

01 Jan 2002
News

Orin C. Smith (MBA '67)

Conservation International in 1998 to help coffee farmers improve production quality, while minimizing the impact on some of the world's most ecologically sensitive areas. Two years later, the company began to offer "Fair Trade" coffee through an View Details

22 Mar 2022
News

Clubs Mark a Milestone and the Lunar New Year

pleased, and everyone really enjoyed it.” Asian American Alumni Gather for Lunar New Year Luncheon The HBS Asian American Alumni Association (HBS4A), in partnership with the Harvard Asian American Alumni Alliance (H4A), celebrated the... View Details

Keywords: Margie Kelley

December 2013
Supplement

Bruce Allyn: Negotiating with the KGB (B)

By: James K. Sebenius

This case picks up (from the end of the "A" case) the detailed story of the KGB's high-pressure negotiations with Harvard doctoral student Bruce Allyn to recruit him as a secret asset for the Soviet spy agency. The "A" case describes how, at the tense height of the... View Details

Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union