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    The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

    A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
    • June 2011 (Revised May 2012)
    • Case

    L'Oréal: Global Brand, Local Knowledge

    By: Rebecca M. Henderson and Ryan Johnson
    Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
    Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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    • March 1987 (Revised October 1993)
    • Case

    Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

    By: W. Earl Sasser
    In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
    Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry; Boston
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    • August 2013 (Revised November 2015)
    • Case

    Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

    By: Luis M. Viceira and Emily A. Chien

    In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

    Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Financial Services Industry
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    • 30 Apr 2001
    • Research & Ideas

    Big Companies, Big Opportunities—Big Questions

    Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon... View Details
    Keywords: by Julie Jette
    • Web

    Faculty & Research

    Jung Koo Kang , Krishna G. Palepu , Charles C.Y. Wang and David Lane This case examines factors contributing to the collapse of Silicon Valley Bank (SVB) in March 2023, an event as unpredicted as it was quick. SVB funded nearly half of View Details
    • June 2018 (Revised January 2019)
    • Case

    Membership Rewards® from American Express

    By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
    Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
    Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Financial Services Industry; North America; United States
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    • 07 Jul 2010
    • First Look

    First Look: July 7

    Stephan Heblich, and William R. Kerr Abstract We identify the impact of local firm concentration on incumbent performance with a quasi natural experiment. When Germany was divided after World War II, many firms in the machine tool View Details
    Keywords: Martha Lagace
    • 07 May 2015
    • Blog Post

    Career Change: From the Military to Consulting

    Exposed to new functions and industries through case studies, classmates, and the resources of our Career and Professional Development (CPD) Office, nearly 70% of HBS students will pursue ventures very different from the ones that led... View Details
    • May 2013
    • Case

    Bridgewater Associates

    By: Jeffrey T. Polzer and Heidi K. Gardner
    Bridgewater Associates was the world's largest hedge fund with approximately $120 billion in assets under management in mid-2012, and its leaders attribute its record-beating performance to the firm's culture of "radical transparency." The founder, Ray Dalio, was... View Details
    Keywords: Management Style; Motivation and Incentives; Management Practices and Processes; Organizational Culture; Performance; Leadership Style; Investment; Financial Services Industry
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    • 27 Jun 2017
    • Blog Post

    Why I Would Have Applied to the MS/MBA: Engineering Sciences Program

    curriculum, are frameworks I now think about all the time in my work, and it's a night-and-day difference in how effective I am with my teammates and customers." What do you think the benefits are to being in the Boston tech... View Details
    • 11 Jan 2017
    • Research & Ideas

    The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

    Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges... View Details
    Keywords: by Carmen Nobel
    • February 2017 (Revised November 2021)
    • Case

    Digitalization at Siemens

    By: David J. Collis and Tonia Junker
    The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
    Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Manufacturing Industry
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    • December 2017 (Revised May 2018)
    • Case

    Amazon Buys Whole Foods

    By: José B. Alvarez, David Lane and Joni Coughlin
    The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
    Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers ＆ Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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    • February 2000 (Revised June 2003)
    • Case

    Pepcid AC: Racing to the OTC Market

    By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein
    Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details
    Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry
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    • 16 Apr 2007
    • Research & Ideas

    Delivering the Digital Goods: iTunes vs. Peer-to-Peer

    and the development of incremental tradeoffs towards radical moves to create new business models, new forms of satisfying needs that drastically reduce costs and/or raise value perceived by customers. One important enabler of new business models is the Internet. This... View Details
    Keywords: by Sean Silverthorne; Music
    • 08 Dec 2020
    • Blog Post

    Keep Your Weary Workers Engaged

    We plan on bringing them all back as soon as we are allowed to reopen, but for now they have no income from the company. Many in our industry laid off their employees, we did not.” “How to keep executives... View Details
    • 2023
    • Working Paper

    Deglobalization and Entrepreneurial Investment: The Natural Experiment of Brexit

    By: Elisa Alvarez-Garrido and Juan Alcácer
    We seek to gain insight into the consequences of deglobalization on entrepreneurial investment by analyzing an instance of economic disintegration: the United Kingdom’s exit from the European Union. Brexit is not only a unique empirical opportunity, a natural... View Details
    Keywords: Entrepreneurial Finance; International Relations; Trade; Disruption; Globalized Economies and Regions; United Kingdom
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    • 09 Jun 2003
    • Research & Ideas

    The Benefits of “Not Invented Here”

    those small companies accounted for over 22 percent of all industrial R&D spending, while the largest companies' share of spending declined to just over 40 percent. These data reflect the changing... View Details
    Keywords: by Sean Silverthorne
    • August 2012 (Revised August 2024)
    • Case

    ABC Pharmaceuticals

    By: Regina E. Herzlinger and Erik R. Sparks
    This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details
    Keywords: Drug Development; Price; Product; Product Launch; Health Industry; Health Industry; Health Industry
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