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Publications

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  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)

Show Results For

  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)
← Page 25 of 683 Results →
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
  • 17 Dec 2001
  • Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

sleeves.—Jeff Fagnan Lisa L. Wiersma, Principal, Tribune Ventures, invests around core businesses or newspapers and television stations. Her firm, perhaps not too surprisingly, is particularly interested in ventures that are not driven by View Details
Keywords: by Julia Hanna
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Cost Economies in the Global Advertising and Marketing Services Business Levitt's work sparked debate on the merits of standardized versus localized advertising campaigns. But what are the economics of firms... View Details
Keywords: by Working Knowledge editors
  • 01 Jun 2013
  • News

Five Bright Ideas

organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 01 Mar 2004
  • News

Take 2: From Ad Copy to Cuneiform

68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden... View Details
Keywords: Margie Kelley; archaeology; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • Profile

PJ Meyer

"level the playing field for local businesses" by working with student groups to set up internet alternatives for small businesses to perform everything from advertising to online ordering. Participation in a number of business... View Details
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details
Keywords: by James E. Aisner
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

size of advertising outlays increase but increase as advertising intensity and technological intensity increase, and is greater for "creative" industries. Read the... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2009
  • News

Understanding Users of Social Networks

Keywords: Professor Mikolaj Piskorski; News, Library, Internet, and Other Services; Information
  • Web

Digital Exhibits | Baker Library

records of their experiences. The exhibit provides insight into momentous events as well as the day-to-day activities of American traders in the treaty ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in... View Details
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no advertising and a revenue stream of $1 per year... View Details
Keywords: by James Heskett; Publishing; Retail
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

collaboration with Harvard Business School's Educational Technology Group. McGovern will be using the product in the Advanced Management Program "Managing for Senior Executives" program in June. The program has been made... View Details
Keywords: by Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

  PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change... View Details
Keywords: Martha Lagace
  • 28 Feb 2025
  • News

Alumni Startup Enters the Shark Tank

This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
  • 01 Oct 1997
  • News

Shaping the Way Business Does Business: HBR at 75

professor of social sciences, now emeritus, wrote "Communications Technology - For Better or for Worse," in which he laid out concepts that paved the way for the Information Superhighway. The year was 1979. And the magazine was the... View Details
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