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Show Results For
- All HBS Web
(683)
- News (126)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (232)
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sleeves.—Jeff Fagnan Lisa L. Wiersma, Principal, Tribune Ventures, invests around core businesses or newspapers and television stations. Her firm, perhaps not too surprisingly, is particularly interested in ventures that are not driven by View Details
Keywords: by Julia Hanna
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Cost Economies in the Global Advertising and Marketing Services Business Levitt's work sparked debate on the merits of standardized versus localized advertising campaigns. But what are the economics of firms... View Details
Keywords: by Working Knowledge editors
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- Profile
PJ Meyer
"level the playing field for local businesses" by working with student groups to set up internet alternatives for small businesses to perform everything from advertising to online ordering. Participation in a number of business... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details
Keywords: by James E. Aisner
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 13 Nov 2012
- First Look
First Look: November 13
size of advertising outlays increase but increase as advertising intensity and technological intensity increase, and is greater for "creative" industries. Read the... View Details
Keywords: Sean Silverthorne
- 17 Oct 2009
- News
Understanding Users of Social Networks
- Web
Digital Exhibits | Baker Library
records of their experiences. The exhibit provides insight into momentous events as well as the day-to-day activities of American traders in the treaty ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no advertising and a revenue stream of $1 per year... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
collaboration with Harvard Business School's Educational Technology Group. McGovern will be using the product in the Advanced Management Program "Managing for Senior Executives" program in June. The program has been made... View Details
Keywords: by Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change... View Details
Keywords: Martha Lagace
- 28 Feb 2025
- News
Alumni Startup Enters the Shark Tank
This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
professor of social sciences, now emeritus, wrote "Communications Technology - For Better or for Worse," in which he laid out concepts that paved the way for the Information Superhighway. The year was 1979. And the magazine was the... View Details