Advertising Agency Services - Publications - Faculty & Research

26 Nov 2001
Research & Ideas

How Toyota Turns Workers Into Problem Solvers

concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single person's effort. Rather, they come... View Details

Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

22 Feb 2022
News

Breaking News

and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

16 May 2005
Research & Ideas

Nonprofit Networking: The New Way to Grow

Whether their mission is to protect wildlife, help disabled people, or offer financial services in developing countries, nonprofit organizations often believe they need to grow big before they can achieve significant social impact. HBS... View Details

Keywords: by Martha Lagace

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

as customer acquisition, on-time delivery, developing new services and products, and running efficiently. But operating performance is also a result; it is derivative of human performance. Human performance involves many things but is... View Details

Keywords: by Benson Shapiro

01 Oct 2002
News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details

Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

for exceptional contributions to the graduating class’s HBS experience. Meg Rithmire : Received the 2020 Greenhill Award for Outstanding Service to the HBS Community. Marco E. Tabellini : Recipient of the 2020 Excellence in Refereeing... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

more than it charged light users. The original basis for pricing telephone service, including both a fixed monthly charge and a usage charge, represents the same kind of thinking. The person who chose to price advertising View Details

Keywords: by Benson P. Shapiro

Web

Harvard Business School

joined American Express as a marketing vice president in the travel-related services division. Before his retirement in 1993, he was promoted to senior vice president for worldwide communications. Wilkinson was a trustee and national... View Details

Web

Charts & Statistics - Leadership

Airmail service starts Influence: High 30 1930 s 19 The New Deal Commercial and investment banking separated Reconstruction Finance Corp. created to combat bank and business failures Introduction of Federal Deposit Insurance SEC... View Details

21 Feb 2005
Op-Ed

Is Business Management a Profession?

vital concern to society, genuine professionals are expected to place that knowledge at the disposal of all who require it and to provide services in a way that places the maintenance of professional standards and values ahead of the... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

June 2016 (Revised March 2017)
Technical Note

Disintermediation in Two-Sided Marketplaces

By: Benjamin Edelman and Philip Hu

Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details

Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Service Industry; Service Industry; Service Industry; Service Industry

Citation

Educators

Purchase

17 Nov 2009
First Look

First Look: Nov. 17

Piecemeal attempts to fix elements of corporate governance will fail. The problem, to illustrate, is not just the structure of compensation. Nor will increasing required capital prevent problems at companies with strong incentives and weak controls. I believe that we... View Details

Keywords: Martha Lagace

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details

Keywords: by Kristen Senz

Web

HBS - The year in Review

overcoming every obstacle that the pandemic presented, to ensure the continuity of the School's work. Every team leaned in--from food service workers to security to technology and administrative support--whether on campus or remote. Their... View Details

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

founder of the Victors & Spoils ad agency in Colorado, who noted that when his agency sold its majority stake to global communications firm Havas in 2012, he was faced with trying to innovate within a... View Details

Keywords: by Dina Gerdeman; Advertising; Advertising

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Economics , January 2022) with Jason Mao, Antoinette Schoar, and Nan R. Zhang. Mitchell B. Weiss : Winner of the 2022 Apgar Award for Innovation in Teaching. 2021 Jeffrey J. Bussgang : Received the Robert F. Greenhill Award in 2021 for Outstanding View Details

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

published by the Academy of Management (August, 2005) as part of its Best Paper Proceedings. Her research on how young firms grow is based on data looking at new advertising agencies in New York and Chicago... View Details

Keywords: by Sarah Jane Gilbert; Advertising

01 Jan 2002
News

Egon P.S. Zehnder (MBA '56)

McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

of something else, Tranthi says: "I'm going to wear this shirt, and it's going to make me feel great. That's why luxury brands command a premium—it's an emotional buy." Luxury goods are in essence a highly creative field.— Thuy T. Tranthi, Thomas Pink USA... View Details

Keywords: by Julia Hanna; Consumer Products

Publications