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Show Results For
- All HBS Web
(7,993)
- People (37)
- News (1,842)
- Research (4,893)
- Events (46)
- Multimedia (60)
- Faculty Publications (3,179)
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
they have much more rarely considered the false negatives. This is because the damage created by false positives is much easier to recognize, and to quantify. It can be both expensive View Details
- 04 May 2023
- Blog Post
Sustainability: Career Advice from HBS Career Coach Hillary Mann
seeking a position within the nonprofit space and specifically for an organization that had mission and purpose in their DNA. I was fortunate to find a View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Harvard Business School. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy.” Ultimately, Jordan’s research casts doubt on the idea that reputational motivations, and in particular the... View Details
Keywords: by Avery Forman
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- 26 Jun 2012
- First Look
First Look: June 26
Ashraf, Oriana Bandiera, and Kelsey Jack Abstract A substantial body of research investigates the design of incentives in firms, yet less is known about incentives in organizations that hire individuals to perform tasks with View Details
Keywords: Sean Silverthorne
- Career Coach
Lauren Murphy
and when they will transition to operating companies. Lauren is especially effective with students and alumni who are painfully confused about their career visions. Lauren brings extensive marketing... View Details
Keywords: Consumer Products; Investment Management; Financial Services (All); Manufacturing; Publishing / Communications / Advertising; Retail; Health Care; Clean Technology; Energy; Commercial Banking; Financial Services (All); Consulting; Education; Entertainment / Media; Entrepreneurship; Financial Services (All); Government; Hospitality; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Real Estate; Search Fund; Financial Services (All); Sports; Technology; Telecommunications; Venture Capital; Financial Services (All)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- December 2024
- Case
Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey
By: Shikhar Ghosh
In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Insurance Industry; Michigan
Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
- 14 Aug 2007
- First Look
First Look: August 14, 2007
acquired than those in a control sample. We argue that the combination of hedge funds' short investment horizons and their large positions in target firms makes M&A the only attractive exit option. The... View Details
Keywords: Martha Lagace
- 08 Jan 2008
- First Look
First Look: January 8, 2008
one order and return them in the reverse order when should DVDs (e.g., documentaries) are rented before want DVDs (e.g., action films). This effect is sizeable in magnitude, with a one standard deviation change in the difference between... View Details
Keywords: Martha Lagace
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
the US in the sports industry. Bringing His Skills Back to the Court After a little more than a year in the UK, the sports industry came calling for Laitsas yet again and he returned to the US. The Head of the North America Basketball... View Details
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
consolidate and share such potential. Exciting advances in related fields such as brain research, identity, ethics, adult development, communications, positive psychology, human intelligence View Details
- 01 Sep 2012
- News
Hierarchy's Last Stand
do. The Internet and social media make position in a hierarchy less important than the ability to attract followers. Facebook pages or Twitter feeds are followed for their content, View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
for evaluating mergers and acquisitions. Assumes that the criterion of a good deal is that it creates value for shareholders, i.e., has a positive deal NPV. Looks at the deal NPV from both the buyer's View Details
Keywords: Martha Lagace
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
Alger stories had it wrong—access to positions of power and leadership in America was not available to all equally. Who was favored during that time? Anthony Mayo: It's not that the Alger stories were wrong,... View Details
Keywords: by Sean Silverthorne
- November 2006
- Case
Kroger Union Negotiations
By: Dennis A. Yao
A stylized version of the negotiations between Kroger Company and its local unions during the mid-1980s. Management faces a sequence of individual negotiations with local unions during a time of weak economic performance when management is seriously considering... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
1976, it went public in 2002, and was still managed by its two founding partners in 2006. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707012 Cleveland Clinic Harvard Business School Case 607-013... View Details
Keywords: Sean Silverthorne
- 23 Jun 2020
- Book
Beginning America Over Again with a New Electoral System
Created by the people for the people, the American political system is instead "a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by... View Details
Keywords: by Sean Silverthorne
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
Amazon and Apple, thereby further solidifying its position in the market. Traditional businesses, much like Anker, should embrace the mindset to proactively view tech giants as potential participants in... View Details
- 12 PM – 1 PM EST, 16 Nov 2017
- Webinars: Career
How to Be Happy at Work
Are you truly happy at work? Or, like most people, do you have some good days but most of the time work is stressful, all-consuming, and not as fulfilling as you'd like? Annie McKee will share that outdated myths and mindsets are a big part of the reason so many of us... View Details