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Show Results For
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All HBS Web
(8,614)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics...
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Keywords:
by Sean Silverthorne
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- 05 Sep 2007
- Working Paper Summaries
Global Currency Hedging
- Web
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 26 Mar 2024
- Blog Post
IFC India: Financing the Climate Transition in India
million people daily with economic opportunities and essential services. As the city has grown, BEST is putting significant effort into expanding its transport options to accommodate increased demand for...
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- Web
What is an HBS Section? - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
College Students, Take a Sneak Peek at the HBS MBA - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
2022 Reunion Presentations - Alumni
technologies have dramatically changed consumer behavior and allowed many new entrants to challenge established firms. How should incumbents respond, and more broadly, what...
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- Web
New Regulations
Government regulations have become more complex and challenging for organizations. However, fair and effective regulations can often generate great value not only for consumers...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How...
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- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its...
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Keywords:
Search Engine;
Organic Search;
Sponsored Search Advertising;
User Interface;
Channel Substitution;
Search Technology;
Consumer Behavior;
Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- December 2020 (Revised May 2021)
- Case
Riverstone
By: David E. Bell and Natalie Kindred
In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint...
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Keywords:
Strategy;
Globalization;
Cross-Cultural and Cross-Border Issues;
Animal-Based Agribusiness;
Consumer Behavior;
Demand and Consumers;
Disruption;
Risk and Uncertainty;
Risk Management;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States;
China
Bell, David E., and Natalie Kindred. "Riverstone." Harvard Business School Case 521-063, December 2020. (Revised May 2021.)
- Web
2.3.1 Drug & Alcohol Policy - MBA
students, faculty, and staff responsible for the consequences of their decisions to use or distribute illicit drugs or to serve or consume alcohol. Additionally, the misuse of prescription drugs (sharing,...
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- Web
A Guided Experience into the World of Entrepreneurship - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
Hands-on Learning About Global Markets - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
The room lights up when Peter Harf talks about perfume. His enthusiasm is contagious as he discusses a new cosmetics collection. The chairman and CEO of Coty Inc., one of the world's leading fragrance and...
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Keywords:
Susan Young
- Web
Awards | Social Enterprise | Harvard Business School
by a Selection Committee and awards are distributed on a funds-available basis. Award amounts are determined annually as a percentage of the following formula based on the applicant's earnings and need-based...
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- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
Amy W. Schulman
Amy W. Schulman is an accomplished business leader, widely recognized for growing and stabilizing global businesses, commitment to people, strategic judgment, and efforts to advance women and promote inclusive workplace cultures.
Ms. Schulman joined Harvard... View Details
- 31 Oct 2013
- Working Paper Summaries