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      • February 1991 (Revised March 1995)
      • Case

      Alantar, Inc.

      By: Jay W. Lorsch
      The CEO and chairman of Alantar, Inc. is confronted with the problem of how to create a more effective board of directors and also how to provide for his own successor. View Details
      Keywords: Governing and Advisory Boards; Management Succession; Agriculture and Agribusiness Industry; Ecuador
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      Lorsch, Jay W. "Alantar, Inc." Harvard Business School Case 391-158, February 1991. (Revised March 1995.)
      • February 1991 (Revised February 1992)
      • Case

      Appex Corp.

      By: Nitin Nohria
      1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
      Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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      Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991
      • Supplement

      Volkswagen of America: Audi 5000 (B)

      By: Stephen A. Greyser
      Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details
      Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
      • 1991
      • Book

      Multinational and International Banking

      By: G. Jones
      The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details
      Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States
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      Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
      • January 1991 (Revised March 1992)
      • Case

      USA Today

      By: Robert L. Simons
      USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
      Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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      Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
      • Article

      Enfranchisement of Service Workers

      By: Leonard A. Schlesinger and James Heskett
      Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details
      Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States
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      Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • 1990
      • Chapter

      Institutional Incentives for Protection: The American Use of Voluntary Export Restraints

      By: J. J. Coleman and D. B. Yoffie
      Keywords: Trade; Motivation and Incentives; United States
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      Coleman, J. J., and D. B. Yoffie. "Institutional Incentives for Protection: The American Use of Voluntary Export Restraints." In International Trade: The Changing Role of the United States, edited by F. J. Macchiarola, 137–150. New York: American Academy of Political Science, 1990.
      • October 1990
      • Case

      Manufacturers Hanover Corp.: Customer Profitability Report

      By: Robert S. Kaplan
      Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details
      Keywords: Investment Return; Revenue; Commercial Banking; Banks and Banking; Customer Value and Value Chain; Banking Industry
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      Kaplan, Robert S. "Manufacturers Hanover Corp.: Customer Profitability Report." Harvard Business School Case 191-068, October 1990.
      • October 1990 (Revised April 1991)
      • Case

      RU 486 (A)

      By: Joseph L. Badaracco Jr.
      Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
      Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
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      Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
      • October 1990
      • Article

      Bankruptcy, Boards, Banks, and Blockholders: Evidence on Changes in Corporate Ownership and Control When Firms Default

      By: S. C. Gilson
      In 111 publicly traded firms that either file for bankruptcy or privately restructure their debt between 1979 and 1985, bank lenders frequently become major stockholders or appoint new directors. On average, only 46% of incumbent directors remain when bankruptcy or... View Details
      Keywords: Insolvency and Bankruptcy; Governance; Banks and Banking; Change; Business Ventures; Ownership
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      Gilson, S. C. "Bankruptcy, Boards, Banks, and Blockholders: Evidence on Changes in Corporate Ownership and Control When Firms Default." Journal of Financial Economics 27, no. 2 (October 1990): 355–387.
      • 1990
      • Book

      Banks as Multinationals

      By: G. Jones
      This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details
      Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia
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      Jones, G., ed. Banks as Multinationals. London: Routledge, 1990.
      • September–October 1990
      • Article

      Mexico: Opening Ahead of Eastern Europe

      By: S. W. Sanderson and Robert H. Hayes
      Keywords: Mexico; Europe
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      Sanderson, S. W., and Robert H. Hayes. "Mexico: Opening Ahead of Eastern Europe." Harvard Business Review 68, no. 5 (September–October 1990): 32–37.
      • September 1990
      • Article

      The Role of Banks in Reducing the Costs of Financial Distress in Japan

      By: David S. Scharfstein, Takeo Hoshi and Anil Kashyap
      Keywords: Banks and Banking; Cost; Global Range
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      Scharfstein, David S., Takeo Hoshi, and Anil Kashyap. "The Role of Banks in Reducing the Costs of Financial Distress in Japan." Journal of Financial Economics 27, no. 1 (September 1990): 67–88.
      • 1990
      • Chapter

      Comment on 'The Impact of the Tax Reform Act of 1986 on Foreign Direct Investment to and from the United States'

      By: K. A. Froot
      Keywords: Taxation; Laws and Statutes; Foreign Direct Investment; United States
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      Froot, K. A. "Comment on 'The Impact of the Tax Reform Act of 1986 on Foreign Direct Investment to and from the United States'." In Do Taxes Matter? The Impact of the Tax Reform Act of 1986, edited by J. Slemrod, 198–200. Cambridge, MA: MIT Press, 1990.
      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • July 1990 (Revised August 1994)
      • Case

      U.S. Auto Industry: Scenarios and Choices for the 1990s

      By: Malcolm S. Salter
      Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
      Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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      Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
      • July 1990
      • Article

      'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940

      By: R. S. Tedlow and Reed Hundt
      Keywords: Education; Boston
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      Tedlow, R. S., and Reed Hundt. "'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940." Harvard Magazine (July 1990).
      • 1990
      • Book

      New and Improved: The Story of Mass Marketing in America

      By: R. S. Tedlow
      Keywords: Marketing Strategy; United States
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      Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
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