Publications

2024
Working Paper

The New Digital Divide

By: Mayana Pereira, Shane Greenstein, Raffaella Sadun, Prasanna Tambe, Lucia Ronchi Darre, Tammy Glazer, Allen Kim, Rahul Dodhia and Juan Lavista Ferres

We build and analyze new metrics of digital usage that leverage telemetry data collected by Microsoft during operating system updates across forty million Windows devices in U.S. households. These measures of US household digital usage are much more comprehensive than... View Details

Keywords: Mathematical Methods; Measurement and Metrics; Geographic Location; Behavior; Technology Adoption; Demographics

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August 2014
Case

Four Products: Predicting Diffusion (2014)

By: John Gourville

An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket. These four products form the basis to assess the drivers of new product adoption. In... View Details

Keywords: Product Diffusion; Innovation and Invention; Product Launch; Marketing; Demand and Consumers; Technology Adoption

24 Apr 2014
News

Improving the lives of underprivileged children in rural India

children. “We need to ensure that India’s children have access to quality education to help them realize their true potential,” says Mittal. The foundation has also set up specialized centers for higher education and research, such as the Bharti School of... View Details

1991
Chapter

Improving the Acceptance and Use of New Technology: Organizational and Inter-organizational Challenges

By: R. M. Kanter

Keywords: Technology Adoption; Organizational Change and Adaptation; Organizational Design; Attitudes

Article

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms

By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman

Why do incumbent firms frequently reject nonincremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an... View Details

Keywords: Innovation Adoption; Cognition; Framing; Emotional Resonance; Incumbent Inertia; Innovation and Invention; Technology Adoption; Organizational Change and Adaptation; Change Management

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01 Dec 2012
News

Taking Care

MARCELO: "So much of the leadership is helping other people and being selfless." Frustrated by her inability to find high-quality care for her children, Sheila Lirio Marcelo (MBA 1998/JD 1999), a former consultant and executive at Upromise, founded Care.com in 2006.... View Details

Keywords: childcare; Personal and Laundry Services; Personal Services

01 Jun 2006
News

Jay Light Named New HBS Dean

entrepreneurial management of technology companies. He is a director of the Harvard Management Company, which oversees the investment of the University’s endowment. The announcement of Light’s appointment as Dean came as the magazine was... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Sep 2013
News

The New Rules of E-Commerce

site refreshes. Embrace innovative thinking. Rakuten discovered that its Indonesian customers were hesitant to key in credit-card information due to security concerns. The solution: Mikitani heeded the advice of a local partner to create... View Details

Keywords: Sean Silverthorne; e-commerce; Information; Information; Information; Information

August 2019 (Revised February 2020)
Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss

Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details

Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms

Web

Research in Action - Alumni

explains his action research, which aims to lower the cost of health care and engaging with practitioners. Using Data to Explore Uncharted Territories Associate Professor Raffaella Sadun explains how she uses data to explore how investments in View Details

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry

April 1999 (Revised September 2001)
Case

Penelope's Personal Pocket Phones

By: Paul A. Gompers

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details

Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry

February 2011
Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery

Teaching Note for 511-068. View Details

Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry

01 Jun 2016
News

Case Study: On the Table

Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia Design is a Mexico-based online furniture company, selling the type of modern,... View Details

2025
Working Paper

Is Love Blind? AI-Powered Trading with Emotional Dividends

By: De-Rong Kong and Daniel Rabetti

We leverage the non-fungible tokens (NFTs) setting to assess the valuation of emotional dividends (LOVE), a long-standing empirical challenge in private-value markets such as art, antiques, and collectibles. Having created and validated our proxy, we use deep learning... View Details

Keywords: NFTs; Non-fungible Tokens; AI and Machine Learning; Valuation; Financial Markets