Publications

January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

01 Mar 2019
News

Required Reading: The Keys for Unlocking the Customer Value Chain

25 Aug 2016
News

Bloomberg Philanthropies and Harvard University Launch Bloomberg Harvard City Leadership Initiative

9 AM – 10 AM EST, 28 Feb 2017
Webinars: Trending@HBS

A Strategy for Leading Innovation

Creating a new business and optimizing an existing one are two fundamentally different management challenges. How can leaders meet the performance requirements of an existing business--one that is still thriving--while dramatically reinventing it? Govindarajan expands... View Details

October 1998 (Revised November 1999)
Case

Farallon Capital Management: Risk Arbitrage (A)

By: Andre F. Perold and Robert Howard

Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details

Keywords: Mergers and Acquisitions; Capital; Capital Markets; Investment; Management; Risk Management; Strategy; Financial Services Industry

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

20 Jan 2020
News

Larry Fink Isn’t Going to Read Your Sustainability Report

Why Do Firms Respond to Environmental Regulation the Way That They Do?

A regulator’s ability to incentivize environmental improvement among firms is a vital lever in achieving long-term sustainability. How a firm will respond to such regulation depends, in part, on the expected cost of noncompliance, which is a product of the stated... View Details

20 Oct 2020
Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

If the past two decades have demonstrated technology’s potential, one of the challenges of the next ten years will be defining its boundaries. How can new technologies benefit... View Details

July 2014 (Revised November 2014)
Module Note

Responsibilities to Society: The Capitalist's Contract

By: Karthik Ramanna

Societies face many pressing challenges with serious implications for business leaders. These include pollution and climate change, poverty and income inequality, obesity and public health, and corruption and regulatory capture. This note presents a way of analyzing... View Details

Keywords: Responsibilities To Society; The Capitalist's Contract; Leadership

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry