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Publications
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(14,006)
- Faculty Publications (5,152)
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
- March 1986 (Revised March 1990)
- Teaching Note
Benetton (B), Teaching Note
By: James L. Heskett
Teaching Note for (9-685-020). View Details
- February 1986 (Revised November 1992)
- Case
Novo Industri A/S--1981
By: W. Carl Kester and Glynn Ferguson
This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of... View Details
- February 1986 (Revised September 1986)
- Case
Bank of Boston: New Ventures Group
- January 1986
- Background Note
Note on the U.S. Airline Industry in the 1980s
By: George C. Lodge and Charles C. Heckscher
- October 1985 (Revised September 1986)
- Background Note
U.S. Lodging Industry in 1985
Keywords: United States
- September 1985 (Revised October 1988)
- Case
NIKE in China
By: James E. Austin and Francis Aguilar
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
- September 1985 (Revised March 1989)
- Teaching Note
Benetton (A), Teaching Note
By: James L. Heskett
Teaching Note for (9-685-014). View Details
- August 1985 (Revised July 1991)
- Case
Universal Circuits, Inc.
By: Thomas R. Piper
The manager of international finance of a major U.S. electronics company is concerned about the exposure of the firm to changes in exchange rates. Of particular concern is the exposure of operations to changes in real exchange rates. The teaching objectives include: 1)... View Details
- August 1985 (Revised January 1992)
- Case
Anderson Street
A recent college graduate decides to buy a small multiple-unit building in Boston as a residence and an investment. He learns about finding and valuing properties, property management, construction, and mortgages. After some difficulty he finds a building in an area... View Details
Keywords: Buildings and Facilities; Property; Mortgages; Valuation; Construction; Real Estate Industry; Boston