New Product Adoption - Publications - Faculty & Research

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

the inner city increased from 16 percent in 1997 to 23 percent in 1999, according to a survey by PricewaterhouseCoopers. However, that 23 percent is still less than half the 51 percent of residents surveyed outside the city who had online access in 1999. "The good... View Details

Keywords: by Dina Gerdeman

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

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October 2000
Case

Procter & Gamble Italy: The Pringles Launch (A)

By: Roy D. Shapiro

Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States

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Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

01 Dec 2016
News

Alumni Books of 2016

of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment. In this new edition, they add many new examples, plus case studies from many exceptionally demanding... View Details

Web

IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Production 2024 IFC India 2024 - Development While Decarbonizing: India’s Path to Net Zero IFC India 2025: Development While Decarbonizing - India’s Path to Net Zero MBA Teaching & Research News 03 Apr 2025... View Details

Charles G. Mortimer

Mortimer presided over an intensive period of growth and investment at General Foods. He dramatically expanded the company’s production capabilities and pursued acquisitions to balance the company’s product... View Details

Keywords: Food & Tobacco

William F. Laporte

Laporte grew revenues, earnings, earnings per share and dividends every year of his CEO tenure with return on equity averaging 30% from 1971 to 1981. Laporte built American Home Products through debt-free strategic acquisitions and... View Details

Keywords: Healthcare

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

not early technology adopters. However, there are plenty of tech-savvy people who want to talk about the government. “On the user side, it’s much faster,” she said. “So we go to the slow adopter and say, hey, they’re online and they’re... View Details

Keywords: by Carmen Nobel; Service

14 Feb 2005
Research & Ideas

The World in Your Palm?

Microsoft. Consumers have such varied needs, it's difficult to conceive of one product that would please them all. For example, DelBene added, she has certain device needs as a business executive and others when she is in "mom... View Details

Keywords: by Sean Silverthorne

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

01 Jan 2002
News

Orin C. Smith (MBA '67)

as low-fat latte and Frappuccino(r). Starbucks, the Seattle-based company that started in 1971 as a retailer of bulk coffee, tea, and spices, is largely responsible for this new state of coffee consciousness. Today, the company operates... View Details

Samuel B. Colgate

Despite the fact that Colgate’s term as head of Colgate-Palmolive came at the height of the Depression, Colgate was able to grow the company significantly. When Colgate took over, the company had $62 million in annual sales. Five years later, Colgate had increased... View Details

Keywords: Personal Care & Home Products

Gilbert Colgate

Colgate merged with the Peet Company and B. J. Johnson, maker of Palmolive soap, the largest selling soap brand in America in the early 1900s. Colgate led the newly merged Colgate, Palmolive-Peet Company with assets of $63 million. The company’s volume increased... View Details

Keywords: Personal Care & Home Products

01 Dec 2017
News

2017 in Manufacturing: The Supply Chain Goes High Tech

Customer relationship management is new in manufacturing, and again, the electronics industry is one of the first to have adopted this advance. There are still many companies that haven’t fully digitalized,... View Details

Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers

Amory Houghton

Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details

Keywords: Fabricated Goods

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

this e-mail interview. Sean Silverthorne: Why should OSS ever displace traditional software? Ramon Casadesus-Masanell and Pankaj Ghemawat: One main advantage of open source software is that because users can modify the code directly (as they encounter problems or have... View Details

Keywords: by Sean Silverthorne; Technology

Walter A. Fallon

Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details