New Product Adoption - Publications - Faculty & Research

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

performance of nontech firms adopting new digital technologies finds a persistent future increase in valuation. However, investors only slowly incorporate the value implications of digital activities into... View Details

Keywords: by Sean Silverthorne

14 Feb 2005
Research & Ideas

The World in Your Palm?

Microsoft. Consumers have such varied needs, it's difficult to conceive of one product that would please them all. For example, DelBene added, she has certain device needs as a business executive and others when she is in "mom... View Details

Keywords: by Sean Silverthorne

Edward I. Scott

Scott capitalized on the growth of in-home bathrooms by being one of the first to produce a product that would eventually replace old newspapers and catalogs which were typically used in outhouses. Scott was also the first to place the... View Details

Keywords: Wood, Paper & Forestry

Charles A. Heimbold, Jr.

Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds leadership positions in anticancer... View Details

Keywords: Healthcare

Nelson Doubleday

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under... View Details

Keywords: Publishing & Print Media

Joseph P. Routh

When Routh assumed the position of President in 1938, Pittston’s coal and oil production businesses were generating $26 million in revenues and losing approximately $1 million on the bottom-line. Through shrewd investments and tight... View Details

Keywords: Agriculture & Mining

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Citation

Educators

Purchase

Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen foods sector, Francis was... View Details

Keywords: Food & Tobacco

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

and only three product offerings. In a presentation by Ather's CEO, we gained insights into their strategy for winning market share from internal combustion engine (ICE) scooters as well as their e-scooter competitors. Their approach not... View Details

12 Mar 2024
Blog Post

IFC India: Electric Mobility in India

pronounced push for EV requirements and a shorter payback cycle help expedite Log9's adoption and product expansion. Additionally, large domestic incumbents producing competitive batteries focus on the... View Details

Amory Houghton

Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details

Keywords: Fabricated Goods

Walter A. Fallon

Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details

Keywords: Fabricated Goods

01 Jun 2016
News

Making It Possible to Explore and Grow

doctorate, I started out as a biologist with an interest in biofuels,” he says. “Then I began working half-time on the science and half-time on business development. I discovered that building the narrative around the company’s products... View Details

Robert C. Stanley

A talented engineer, Stanley spearheaded numerous technological innovations in the production and refining of metals at International Nickel (Inco) and continued to grow the company through expansion, taking advantage of low asset prices... View Details

Keywords: Metals

Millard S. Drexler

Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable... View Details

Keywords: Fabric & Apparel

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

Citation

Purchase

24 Nov 2009
First Look

First Look: Nov. 24

the behavior leads to a negative rather than a positive outcome. We also find that people's willingness to punish wrongdoers is consistent with their judgments, and we offer preliminary evidence on how to reduce these biases. Entry, Exit and Labour View Details

Keywords: Martha Lagace

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

the inner city increased from 16 percent in 1997 to 23 percent in 1999, according to a survey by PricewaterhouseCoopers. However, that 23 percent is still less than half the 51 percent of residents surveyed outside the city who had online access in 1999. "The good... View Details

Keywords: by Dina Gerdeman

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

potential for ecommerce growth in the country which relies (on) a lot of machine learning and AI the growth rate through the new economy prospects is just starting to take off here in Bangladesh.” Jacob Navon added, “Is the View Details

Keywords: by James Heskett

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

increasingly rely on users for new product development, design, and distribution. His particular interest is in how products can be designed and distributed to elicit... View Details