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Show Results For
-
All HBS Web
(8,614)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- Web
African American Student Union Spotlight on Joint Degrees - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local...
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Re: Michael E. Porter
- 15 Jun 2021
- News
Zone Defense
Brandon Tseng (MBA 2017) remembers his aha moment. It was April 2015, and Tseng was a US Navy SEAL approaching the end of seven years’ service; his next step would be Harvard Business School. Tseng was reading about a military effort to...
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How...
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- Web
Balancing Work & Life - Alumni
to make time for both. You Have More Choices than You Think Ambitious people tend to pursue demanding careers. As they advance, many professionals cannot help but wonder about the state of their personal lives. What do they owe, View Details
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
what optimal human behavior looked like. But what they outlined was too demanding for many of us, and none of us could live up to the standards they defined. And then there was...
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- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
is structured around “Design Thinking” and teachings based off IDEO - deep customer observations, brainstorming, prototyping and testing. You are given multiple opportunities to put the View Details
- 11 Apr 2024
- News
Mission Control
we had identified back then, climate change and global security, continue to drive massive demand for our product. We have had a compound annual growth rate over the last seven years of our revenue of 118%....
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- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
remember thinking, oh, that must just be my dad; he must be the only person who cares about that." The Dodd-frank Requirement Fast-forward to 2010, when the US Congress passed the Dodd-Frank Wall Street Reform and View Details
- Web
Case Studies - Social Impact Collaboratory
its new President Laurie Patton faced the challenge of students calling for divestment from fossil fuels, trustees opposed to it, and a series of day to day administrative challenges that demanded her...
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- 07 Jul 2003
- What Do You Think?
Can We Have Too Much Productivity Improvement?
as the result of exporting jobs to China, India, and other developing economies. Still others argued that the issue relates to end objectives, not the means, of achieving greater productivity. Jim Noon characterized the first point of...
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by James Heskett
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Food and Beverage Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for...
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by Christian Ketels
- 29 Jan 2024
- News
On the Road to Recovery
pandemic has put a spotlight on the importance of nurses in the health care sector, and the high demand for their skills has given nurses greater bargaining power to negotiate higher salaries View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual View Details
- Web
Strategy Execution Online Course | HBS Online
strategy. Highlights Performing the X-Test Analyzing Job Design Problems Span of Support Show Hide Details Concepts Designing High-Performing Jobs Understanding the Entrepreneurial Gap Identifying Spans of Influence and Support Balancing...
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- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
further and highlighting their products’ shortcomings, companies might save consumers that step and help them buy with confidence. And, with time, hiding a product’s downsides...
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by Danielle Kost
- Web
Digital Innovation - Alumni
live our lives, HBS is elevating and expanding faculty research on the breadth and depth of this digital transformation. HBS Live Online classrooms In response to growing View Details
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
programs in an effective manner with a focus on adaptation. Finally, Bank of America committed to a goal of $1.5 trillion in sustainable financing by 2030,[88] a big part of which is helping its employees afford electric vehicles and...
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- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in...
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Margie Kelley