Publications

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

wages and benefits are linked to a company's low turnover and to happier, more honest workers. What Businesses Can Learn The study has important practical implications for business. For example, the Committee of Sponsoring View Details

Keywords: by Kim Girard; Retail

November 2007 (Revised April 2022)
Case

Control Data Corporation and the Urban Crisis

By: Tom Nicholas and Laura Gaie Singleton

Control Data Corporation is considering its response to the assassination of renowned civil rights activist Martin Luther King. Four months prior, William Norris, president of the Minneapolis-based computer firm had already committed to building a plant in a low-income... View Details

Keywords: Urban Development; Factories, Labs, and Plants; Corporate Social Responsibility and Impact; Urban Scope; Computer Industry; District of Columbia; Minneapolis

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

04 Feb 2020
News

How Google’s Founders Slowly Stepped Away From Their Company

15 May 2020
News

How To ‘Think Outside The Building’

27 Oct 2015
News

How Yelp plans to clean up one of the restaurant industry’s most dangerous flaws

28 May 2021
News

Bosses Are Acting like the Pandemic Never Happened

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

patterns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53100 June 12, 2017 Harvard Business Review Your Sales Training Is Probably Lackluster. Here's How to Fix It By: Cespedes, Frank V., and Yuchun Lee Abstract— U.S.... View Details

Keywords: Sean Silverthorne

Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details

Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

Web

General Management Awards & Honors - Faculty & Research

Winner of the Inaugural European Business History Association Lifetime Achievement Award in 2022. Rosabeth M. Kanter : “Haier: Incubating Entrepreneurs in a Chinese Giant” (HBS Case 318-104) with Nancy Hua Dai was selected as a Case... View Details

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

Walking into Harvard Business School as friends, roommates, and colleagues in 2017, Henri Pierre-Jacques (MBA 2019) and Jarrid Tingle (MBA 2019) already knew each other well. What they didn’t know yet was how their angel syndicate, Harlem... View Details

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

Few business leaders would deny the importance of organizational loyalty; perhaps fewer still believe they can achieve it the way they once did. After all, the lifetime contract expired long ago, and your people—especially your best... View Details

Keywords: by Lauren Keller Johnson

28 Apr 2008
HBS Case

Negotiating with Wal-Mart

Muccio: Negotiating the P&G Relationship with Wal-Mart," HBS professor Jim Sebenius and Research Associate Ellen Knebel show two very different organizations doing just that. The cases are part of a series that involve hard... View Details

Keywords: by Julia Hanna; Retail

March 2008
Case

Ujjivan: A Microfinance Institution at a Crossroads (A)

By: V.G. Narayanan and Pamela Freed

Samit Ghosh, the CEO and founder of Ujjivan, a major microfinance provider in Bangalore, wants to grow his business rapidly and become financially sustainable, but he's struggling with staff fraud, high costs, and how to stay true to Ujjivan's mission of poverty... View Details

Keywords: Financial Institutions; Microfinance; Ethics; Mission and Purpose; Growth and Development Strategy; Financial Services Industry; Bangalore