Publications

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

12 PM – 1 PM EST, 16 Nov 2017
Webinars: Career

How to Be Happy at Work

Are you truly happy at work? Or, like most people, do you have some good days but most of the time work is stressful, all-consuming, and not as fulfilling as you'd like? Annie McKee will share that outdated myths and mindsets are a big part of the reason so many of us... View Details

07 Jul 2010
First Look

First Look: July 7

Gardner Abstract Hierarchies are pervasive in groups, generally providing clear guidelines for the dominance and deference behaviors that members are expected to show based on their relative ranks. But what happens when team members... View Details

Keywords: Martha Lagace

April 1995 (Revised October 1995)
Case

Unemployment in France: "Priority Number One"

By: David A. Moss

Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details

Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

decisions” It’s not good news in other ways. “Having fewer applicants can impact rankings and prestige but may also make it difficult to craft the ideal class, whether it be falling short in enrollment View Details

Keywords: by Dina Gerdeman; Education

13 Apr 2010
First Look

First Look: April 13

increase their total equity allocation as the horizon increases, the mean value tilt of the optimal allocation is shown to be positive and stable across time. Download the paper:... View Details

Keywords: Martha Lagace

14 Feb 2017
First Look

First Look at New Research: February 14

competition effects to dominate within store categories—especially among discount and midscale stores—but positive agglomeration effects to exist across store categories. Although varying by store brand, our... View Details

Keywords: Sean Silverthorne

June 2009 (Revised November 2010)
Case

HTC Corp. in 2009

By: David B. Yoffie and Renee Kim

Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

of the paper’s authors. The main reason is that party and candidate positions on key issues subtly or not-so-subtly change from election to election in reaction to shifts in voter sentiment, undercutting the... View Details

Keywords: by Jay Fitzgerald

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

his marketing endorsements in exchange for McCormack's services. Of course Palmer later emerged as one of the greatest players in the history of golf, and the agreement was an extremely lucrative one for both parties. Their handshake... View Details

Keywords: by Sarah Jane Gilbert; Sports

17 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 2/5

conscious concept of self, is exceedingly difficult and often painful. The simple fact is that American society has a codified racial ranking system deeply embedded in its very roots. Racism has infected the... View Details

2021
Working Paper

Accounting for Product Impact in the Pharmaceuticals Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details

SSRN

Read Now

Career Coach

Didier Dumerjean

narrative or theory of change has been a critical lever in unlocking access to different employers and positioning himself as an appealing candidate. He’s happy to help with interview prep, resume View Details

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

Since the start of the 2000s, a high-level corporate position has evolved that is still something of a mystery. As companies have engaged in more efforts around sustainability, environmental and otherwise,... View Details

Keywords: by Dina Gerdeman; Manufacturing

27 Mar 2007
First Look

First Look: March 27, 2007

suggest that market orientation is strongly correlated with learning, entrepreneurial, and employee orientations, and that it has a moderate positive relationship with... View Details

Keywords: Martha Lagace

11 Jan 2011
First Look

First Look: Jan. 11

Review 88 Abstract Many of our largest and most successful companies today did not exist 50 years ago. During this same time interval, companies that ranked among top in the 1960s have disappeared, been... View Details

Keywords: Sean Silverthorne

August 2007 (Revised March 2008)
Case

Fiyta - The Case of a Chinese Watch Company

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty

Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or... View Details

Keywords: Brands and Branding; Product Marketing; Product Positioning; Demand and Consumers; Consumer Behavior; Consumer Products Industry; Electronics Industry; China