New Product Adoption - Publications - Faculty & Research

Guy W. Vaughan

Vaughan was instrumental in the creation of products such as the Wright Whirlwind J-6 plane, used by Charles Lindbergh, and the Wright Cyclone engine series, which were used in DC-1 aircraft. Vaughan’s real achievements, however, came... View Details

Keywords: Automotive & Aerospace

01 Dec 2017
News

Ask the Expert: Human Intelligence

data mining to coding. Eventually, there will be industries that are fully automated and certain jobs will go away, but new ones will be created in that process. From Baker Library: Not surprisingly, high tech and telecom firms are the... View Details

Keywords: April White

Reuben Mark

When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one of Mark’s first tasks was to sell off those subsidiaries that... View Details

Keywords: Personal Care & Home Products

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

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Grace grew Bethlehem Steel rapidly during World War I, increasing production from 1.1 million net tons of steel in 1915 to over 3.3 million tons in 1919. Growing the company through various acquisitions, Grace’s Bethlehem Steel operated... View Details

Keywords: Metals

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Design. With extensive background experience in digital content, most recently as executive vice president of product and technology at the New York Times, Kinsey Wilson, currently a visiting fellow at the... View Details

Keywords: by Jen Deaderick; Journalism & News; Journalism & News

14 Feb 2005
Research & Ideas

The World in Your Palm?

Microsoft. Consumers have such varied needs, it's difficult to conceive of one product that would please them all. For example, DelBene added, she has certain device needs as a business executive and others when she is in "mom... View Details

Keywords: by Sean Silverthorne

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

21 Sep 2018
News

HBS Association of Southern California Boosts Support for Startups

Clubs News Clubs News In an effort to bolster entrepreneurial activity and increase participation in the HBS New Venture Competition (NVC) among alumni in the region, the HBS... View Details

Keywords: Margie Kelley

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

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01 Dec 2013
News

To Market, to Market

BLAVATNIK Photo courtesy of Blavatnik Family Foundation Universities are ripe with new advances in science and technology, and Harvard is no exception. But developing those findings into breakthrough therapies and cures for disease is a... View Details

Keywords: Scientific Research and Development Services

01 Dec 2020
News

Steady as She Goes

observes. For the $17 billion retailer, the dual crises were a reminder that the services the company provides are necessary ones. There were very human moments of fear and panic—when store managers in fire-ravaged New South Wales sent... View Details

Keywords: April White; COVID-19; change management; leadership; women; grocery stores; Food and Beverage Stores; Retail Trade

Edward T. Bedford

In 1906, Bedford became president of the newly consolidated Corn Products Refining Company. Under Bedford’s leadership, Corn Products Refining manufactured several forms of oil, including “Mazola,” several... View Details

Keywords: Food & Tobacco

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School... View Details

Keywords: Agriculture

Marcus Loew

Loew, a pioneer in the development of nickelodeons (by 1919, he owned 100 with assets of $25 million), built a vertically integrated movie production operation. He created Metro-Goldwyn-Mayer (MGM) as a Loew’s subsidiary in 1924, which... View Details

Keywords: Entertainment & Broadcast Media

Charles A. Heimbold, Jr.

Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds leadership positions in anticancer... View Details

Keywords: Healthcare

01 Oct 2000
News

Three Promoted to Full Professor

business school faculty at the University of Chicago, where he created a new course titled Entrepreneurial Finance and Management. Gompers joined the HBS faculty in 1995. His research focuses on the structure, governance, and performance... View Details

Joseph P. Routh

When Routh assumed the position of President in 1938, Pittston’s coal and oil production businesses were generating $26 million in revenues and losing approximately $1 million on the bottom-line. Through shrewd investments and tight... View Details

Keywords: Agriculture & Mining

11 May 2016
News

World Bank Vice President and Treasurer: Negative Rates Not the Answer

Reacting to a spate of nations adopting negative interest rates—essentially charging depositors for parking their money—World Bank Vice President and Treasurer Arunma Oteh (MBA 1990) told Bloomberg News that... View Details

Clarence Francis

Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen foods sector, Francis was... View Details