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  • All HBS Web  (15,058)
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  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
  • March 2021
  • Article

The Customer May Not Always Be Right: Customer Compatibility and Service Performance

By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details
Keywords: Customer Compatibility; Satisfaction; Profitability; Service Operations; Customer Relationship Management; Customer Satisfaction; Performance
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Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.

    Ricardo Salinas Pliego

    Keywords: Diversified
    • November 2016 (Revised April 2018)
    • Case

    Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm

    By: Suraj Srinivasan and Eren Kuzucu
    In March 2010, Burak Dalgın (HBS MBA 2004) led private equity firm Darby's investment in Sırma, a local Turkish water and beverage company. Sırma was owned and managed by members of two Turkish business families. The existing management, while being highly... View Details
    Keywords: Control Systems; Variance Analysis; Emerging Markets; Debt; Family Ownership; Turkey; Valuation; Business or Company Management; Private Equity; Financial Reporting; Investment; Budgets and Budgeting; Food and Beverage Industry; Turkey
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    Srinivasan, Suraj, and Eren Kuzucu. "Darby's Investment in Sirma: Professionalizing an Entrepreneurial Firm." Harvard Business School Case 117-033, November 2016. (Revised April 2018.)
    • 2021
    • Working Paper

    Real Credit Cycles

    By: Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer and Stephen J. Terry
    We incorporate diagnostic expectations, a psychologically founded model of overreaction to news, into a workhorse business cycle model with heterogeneous firms and risky debt. A realistic degree of diagnosticity, estimated from the forecast errors of managers of U.S.... View Details
    Keywords: Econometric Models; Business Cycles; Credit
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    Bordalo, Pedro, Nicola Gennaioli, Andrei Shleifer, and Stephen J. Terry. "Real Credit Cycles." NBER Working Paper Series, No. 28416, January 2021.
    • 09 Dec 2019
    • News

    Smoking With the Boys May Be Leaving Women Executives Behind

    • June 2021 (Revised October 2021)
    • Case

    Nissan's Response to the COVID-19 Pandemic

    By: Ananth Raman, William Schmidt and Ann Winslow
    In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details
    Keywords: Operations; Supply Chain Management; Health Pandemics; Auto Industry; Manufacturing Industry; Japan; India
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    Raman, Ananth, William Schmidt, and Ann Winslow. "Nissan's Response to the COVID-19 Pandemic." Harvard Business School Case 621-057, June 2021. (Revised October 2021.)
    • 2008
    • Chapter

    Corporate Honesty and Business Education: A Behavioral Model

    By: Rakesh Khurana and Herbert Gintis
    Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
    Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
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    Khurana, Rakesh, and Herbert Gintis. "Corporate Honesty and Business Education: A Behavioral Model." In Moral Markets: The Critical Role of Values in the Economy, edited by Paul J. Zak. Princeton University Press, 2008.
    • Web

    Employment Data

    Employment Data Employment Data Review HBS Hiring Trends Browse industry, function and location destinations and gain insights around compensation. Class of 2024 Career Data Internship Data What do students do post-HBS? Understand which... View Details
    • 24 May 2017
    • News

    When Finance Is a Character in a Novel

    • March 2010 (Revised April 2014)
    • Case

    American Well: The Doctor Will E-See You Now

    By: Elie Ofek and Ron Laufer
    What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
    Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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    Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
    • 19 Nov 2014
    • Working Paper Summaries

    The Search for Benchmarks: When Do Crowds Provide Wisdom?

    Keywords: by Charles M.C. Lee, Paul Ma & Charles C.Y. Wang
    • October 2015 (Revised August 2018)
    • Case

    Ozark Feed and Ag Corporation: The ERP Decision

    By: Jan Hammond, Paul Kalmbach and Eric Bernstein
    This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
    Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas
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    Hammond, Jan, Paul Kalmbach, and Eric Bernstein. "Ozark Feed and Ag Corporation: The ERP Decision." Harvard Business School Case 616-019, October 2015. (Revised August 2018.)
    • September 2003 (Revised January 2004)
    • Case

    Giant Cinema

    By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs
    The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details
    Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry
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    Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)
    • 9 AM – 9 AM EDT, 27 Mar 2018
    • HBS Online

    HBX CORe

    CORe (Credential of Readiness) is HBX's primer on the fundamentals of business thinking - a three-course online program covering Business Analytics, Economics for Managers, and Financial Accounting. Target audience: Individuals without a post-graduate degree in... View Details
    • 12 Mar 2024
    • Research & Ideas

    Publish or Perish: What the Research Says About Productivity in Academia

    participated represented the largest research institutions in the US in 2019, accounting for nearly $500 million in state, federal, and private-sector grants, according to the National Science Foundation. One thing became clear, Myers... View Details
    Keywords: by Ben Rand; Education
    • April 2017
    • Teaching Note

    DoubleDutch

    By: Frank Cespedes
    This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details
    Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
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    Cespedes, Frank. "DoubleDutch." Harvard Business School Teaching Note 817-132, April 2017.
    • October 1999 (Revised March 2000)
    • Background Note

    Venture Capital Negotiations: VC versus Entrepreneur

    By: Robert J. Robinson and Noam T. Wasserman
    Introduces students to the challenging negotiations between venture capitalists and entrepreneurs. Explores interests, sources of negotiating power, barriers to reaching agreement, and common contractual terms. Describes how the parties try to reduce information... View Details
    Keywords: Negotiation Tactics; Venture Capital; Entrepreneurship; Financial Services Industry
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    Robinson, Robert J., and Noam T. Wasserman. "Venture Capital Negotiations: VC versus Entrepreneur." Harvard Business School Background Note 800-170, October 1999. (Revised March 2000.) (2000.)
    • October 2000 (Revised March 2004)
    • Case

    Software Associates

    By: Robert S. Kaplan
    The president of a small consulting firm has just seen his second-quarter profit and loss statement, showing an increase in revenues but a substantial decline in profits. He asks his chief financial officer to explain the results. The CFO works hard to accumulate... View Details
    Keywords: Budgets and Budgeting; Cost; Financial Statements; Production; Management Analysis, Tools, and Techniques; Information Technology Industry; Consulting Industry
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    Kaplan, Robert S. "Software Associates." Harvard Business School Case 101-038, October 2000. (Revised March 2004.)
    • 09 Mar 2022
    • News

    A New Iron Curtain Is Falling

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