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  • September 2023 (Revised August 2024)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On." Harvard Business School Teaching Note 724-375, September 2023. (Revised August 2024.)
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

journey from 2003 to 2006. The case describes the changes in the senior team, structure and processes of the organization. It follows two illustrations of a powerful employee engagement process for honest conversations between the senior... View Details
Keywords: Martha Lagace
  • 2021
  • Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
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Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
  • April 2018
  • Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes
Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details
Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry
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Cespedes, Frank. "InsideSales.com (A) and (B)." Harvard Business School Teaching Note 818-122, April 2018.
  • July 2003 (Revised August 2006)
  • Case

House of Tata-2000: The Next Generation (B)

By: Tarun Khanna, Krishna G. Palepu, Catherine M. Conneely and Kirsten O'Neil Massaro
Supplements the (A) case. View Details
Keywords: Alliances; Business Conglomerates; Emerging Markets; Cost; Management Teams; India
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Khanna, Tarun, Krishna G. Palepu, Catherine M. Conneely, and Kirsten O'Neil Massaro. "House of Tata-2000: The Next Generation (B)." Harvard Business School Case 704-408, July 2003. (Revised August 2006.)
  • 1997
  • Other Unpublished Work

Maximizing Corporate Shareholder Value Using Risk Profile Dynamics

By: Marc L Bertoneche and Samir Asaf
Keywords: Value Creation; Business and Shareholder Relations; Risk and Uncertainty; Risk Management
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Bertoneche, Marc L., and Samir Asaf. "Maximizing Corporate Shareholder Value Using Risk Profile Dynamics." University of Oxford, Templeton College, January 1997.
  • July 2017
  • Case

A Green Forest Grows in Brooklyn: Joint Venturing with the Chinese

By: Charles F. Wu
MaryAnne Gilmartin, President and CEO of Forest City Ratner (“Forest City”) was planning for yet another protracted discussion over the merits of a green roof for part of her $5 billion dollar new development in Brooklyn. While the low seven-figure cost overrun was to... View Details
Keywords: Real Estate Development; Real Estate; EB-5; Sustainability; Promote; Waterfall; Joint Ventures; Environmental Sustainability; Relationships; Real Estate Industry; China
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Wu, Charles F. "A Green Forest Grows in Brooklyn: Joint Venturing with the Chinese." Harvard Business School Case 218-010, July 2017.
  • September 1999 (Revised September 2005)
  • Case

Strategic Deal Making at Millennium Pharmaceuticals

A small start-up in 1993, Millennium Pharmaceuticals was a name-brand biotechnology company by the end of 1998, with a market capitalization of $1.4 billion. The Cambridge-based company's growth strategy had relied heavily on building alliances for early-stage drug... View Details
Keywords: Alliances; Negotiation Deal; Growth and Development Strategy; Pharmaceutical Industry; Cambridge
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Watkins, Michael D., and Sarah Matthews. "Strategic Deal Making at Millennium Pharmaceuticals." Harvard Business School Case 800-032, September 1999. (Revised September 2005.)
  • June 1990 (Revised July 1990)
  • Case

Minneapolis Plastic Packaging Ban (B)

By: George C. Lodge and Jeffrey F. Rayport
Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis
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Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (B)." Harvard Business School Case 390-222, June 1990. (Revised July 1990.)
  • April 2025
  • Case

Velong: Rethinking “Made in China” (B)

By: Krishna G. Palepu, Billy Chan and Nancy Dai
After much deliberation, the founders of Velong formed a joint venture with two local partners in India as they calculated that India could remain intact amidst the rising tensions over trade between the U.S. and China. By choosing India to diversify away from China,... View Details
Keywords: Business and Government Relations; Globalization; Operations; Supply Chain Management; Risk Management; Strategy; Manufacturing Industry; China; India
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Palepu, Krishna G., Billy Chan, and Nancy Dai. "Velong: Rethinking “Made in China” (B)." Harvard Business School Case 325-111, April 2025.
  • 2022
  • Working Paper

Multinationals and Varieties of Capitalism: When U.S. Giants Stepped into the Swiss Coordinated Labor Market in the 1950s

By: Sabine Pitteloud
This working paper investigates unintended consequences of U.S. FDI in Switzerland in the 1950s-1960s: the increased competition that U.S. firms generated within the national labor market and the challenge their hiring practices constituted for the institutional... View Details
Keywords: Multinationals; Capitalism; Business & Government Relations; Foreign Direct Investment; Immigration Policy; History; Switzerland; Americanization; R&D; Labor History; Labor Market Institutions; Tax Havens; "USA,"; Business Interest Association; Lobbying; Labor and Management Relations; Business History; Multinational Firms and Management
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Pitteloud, Sabine. "Multinationals and Varieties of Capitalism: When U.S. Giants Stepped into the Swiss Coordinated Labor Market in the 1950s." Harvard Business School Working Paper, No. 22-075, June 2022.
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

investigates the relationship between monitoring, decision making, and learning among lower-level employees. We exploit a field-research setting in which business units vary in the "tightness" with which they monitor View Details
Keywords: Sean Silverthorne
  • 06 Nov 2017
  • Research Event

Who is Responsible for the Future of Cities?

Worldwide Week global engagement initiative, the panel featured experts from the design, planning, technology, transportation, and business communities. "The question is not so much whether cities can survive, but whether their growth can be View Details
Keywords: by Carmen Nobel
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

Amabile spearheaded a study of more than 200 knowledge workers over a three-year period, asking them to keep journal entries of their successes and frustrations at work. What she found was unexpected: It wasn't recognition or awards that most ignited View Details
Keywords: by Michael Blanding
  • November 2004 (Revised September 2007)
  • Case

The Mitchell Family and Mitchells/Richards

By: Amy C. Edmondson, John A. Davis, Corey B. Hajim and Kelly Mulderry
Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer service. A family-run business, Mitchells has built its success with a customer service strategy known internally as "hugging." The term... View Details
Keywords: Family Business; Customer Relationship Management; Knowledge Management; Service Delivery; Organizational Culture; Expansion; Information Technology; Retail Industry
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Edmondson, Amy C., John A. Davis, Corey B. Hajim, and Kelly Mulderry. "The Mitchell Family and Mitchells/Richards." Harvard Business School Case 605-047, November 2004. (Revised September 2007.)
  • April 2004 (Revised July 2008)
  • Case

Showdown on the Waterfront: The West Coast Port Dispute (A)

By: Kathleen L. McGinn and Dina R. Pradel
New technology underlies a protracted dispute between West Coast longshoremen and their employers. Severe economic consequences lead to government intervention in the dispute. View Details
Keywords: Economics; Negotiation Process; Business and Government Relations; Labor and Management Relations; Conflict and Resolution; Shipping Industry; Western United States
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McGinn, Kathleen L., and Dina R. Pradel. "Showdown on the Waterfront: The West Coast Port Dispute (A)." Harvard Business School Case 904-045, April 2004. (Revised July 2008.)
  • September 2022
  • Case

AllSpice: GitHub for Hardware Engineers

By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
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Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
  • 13 Sep 2012
  • Research & Ideas

Why Public Companies Underinvest in the Future

and are in much closer contact with them. "Very often it's even the manager himself who's a large shareholder," Farre-Mensa says. Second, even external investors in private firms tend to have a much closer View Details
Keywords: by Maggie Starvish
  • 03 Sep 2020
  • Op-Ed

Why American Health Care Needs Its Own SEC

medicine. They do not know if they received good value for the money. Partially as a result of this lack of transparency, increases in employers’ health care costs have outstripped inflation and workers’ wage increases for decades. View Details
Keywords: by Regina E. Herzlinger; Health
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