Publications
Publications
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- All HBS Web
(120,064)
- Faculty Publications (5,120)
- January 1978
- Case
Zero-Base Budgeting in the Public Health Service
- January 1978 (Revised May 1993)
- Teaching Note
Budget Crisis of the Boston School System, Teaching Note
- Article
Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies
By: Rohit Deshpandé and Rajendra K. Srivastava
- January 1978
- Article
Families, Family Processes, and Economic Life
By: R. M. Kanter
Keywords: Family and Family Relationships
- 1978
- Article
Instrumentalism v. Formalism: Dissolving the Dichotomy
By: Lynn Sharp Paine
Keywords: Theory
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
- November 1977 (Revised May 1993)
- Teaching Note
Leichester Polytechnic Institute, Teaching Note
- October 1977 (Revised May 1993)
- Teaching Note
Children's Center (B), Teaching Note
- October 1977 (Revised May 1993)
- Teaching Note
Harriman Center for Communications, Teaching Note
Keywords: Communication
- October 1977 (Revised May 1993)
- Teaching Note
Mayfair School System, Teaching Note
- October 1977 (Revised May 1993)
- Case
Child Care Task Force
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- September 1977 (Revised May 1993)
- Teaching Note
Children's Center (A), Teaching Note
- September 1977 (Revised May 1993)
- Teaching Note
Pepys College, Teaching Note
- September 1977 (Revised May 1993)
- Case