Filter Results:
(7,952)
Show Results For
- All HBS Web
(7,952)
- People (39)
- News (1,855)
- Research (4,844)
- Events (48)
- Multimedia (64)
- Faculty Publications (3,122)
Show Results For
- All HBS Web
(7,952)
- People (39)
- News (1,855)
- Research (4,844)
- Events (48)
- Multimedia (64)
- Faculty Publications (3,122)
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
advance, and sustain Intel's prominent position in the marketplace. What I'm advocating is an expanded view of R&D, blending the external with the internal —Henry Chesbrough The Intels of the world... View Details
Keywords: by Jim Aisner
- 24 Feb 2009
- First Look
First Look: February 24, 2009
and has a more positive relationship to performance for organizations that perform more complex tasks. The theoretical and practical implications of these findings are... View Details
Keywords: Martha Lagace
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- Profile
Michael R. Bloomberg
globe. In 1990, not content to stick with the status quo, Bloomberg created Bloomberg News. The global 24-hour business and financial media company offers television, radio, print outlets such as Bloomberg... View Details
- 22 Nov 2022
- Blog Post
Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety
don't offer ideas. To avoid being branded as negative, we don't criticize the status quo. But every time we withhold our thoughts, we rob ourselves and our colleagues of small moments of learning. This... View Details
- 01 Feb 2017
- What Do You Think?
Is the Next Jobs Crisis Just Ahead?
won’t be lost such as highly personalized services such as child care until I considered that my 2 year-old grandson can operate iPhones, computers, and other electronic devices which means he’ll soon have access to HBX View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
of national culture. In the end, says John Quelch, "The integration of the global economy is such that no one anywhere is insulated. And one naturally wants to take what seems to be the best from wherever one can find it. That is... View Details
Keywords: by Garry Emmons
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
Amazon and Apple, thereby further solidifying its position in the market. Traditional businesses, much like Anker, should embrace the mindset to proactively view tech giants as potential participants in... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its bottom line, Rangan says. "But... View Details
Keywords: by Dina Gerdeman
- December 2007 (Revised July 2008)
- Case
Montague Corporation: Unfolding the Future in Cycling
Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics,... View Details
Keywords: Entrepreneurship; Innovation and Invention; Product Positioning; Demand and Consumers; Adoption; Bicycle Industry
Tripsas, Mary. "Montague Corporation: Unfolding the Future in Cycling." Harvard Business School Case 808-087, December 2007. (Revised July 2008.)
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
one's ability to generate novel ideas for innovative new businesses is a function of one's behaviors that trigger cognitive processes to produce novel business ideas. We also posit that innovative entrepreneurs are less susceptible to the... View Details
Keywords: Martha Lagace
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
and obtaining his high school equivalency diploma. Blakeman went on to earn a business degree at Ohio State University, graduating with honors. However, he was rejected for the more than 80 positions he... View Details
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
extent that taxes do not limit where companies keep their cash holdings and that companies have better uses for their cash here in the US than abroad, this can also have a positive effect on stock... View Details
Keywords: by Jim Aisner
- 07 Apr 2014
- Research & Ideas
Excerpt: ‘The Art of Negotiation’
positive sense of a willingness to abandon the status quo and venture into the unknown, at least partway. For a negotiator, that could be voicing a novel idea or being more (or... View Details
Keywords: Re: Michael A. Wheeler
- 26 Mar 2007
- Research & Ideas
Learning from Failed Political Leadership
rose-colored glasses will be much better positioned to profit from both positive and negative global developments. In summary, successful business operations in the current... View Details
Keywords: by Martha Lagace
- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
over the last 20 years), their positions on the Great Lakes (which hold much of the fresh water in the world), temperate climate, and a welcoming attitude to people fleeing flood-prone areas. It’s too soon... View Details
Keywords: by John Macomber
- Career Coach
Fran Davis
Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs View Details
- 08 Jul 2014
- First Look
First Look: July 8
outsider's view to challenge the status quo. Given the string of ethical failures of corporations around the world in recent years-from BP to GM to JPMorgan Chase-it's clear that leaders not only need to act more responsibly themselves,... View Details
Keywords: Carmen Nobel
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
positive when it comes to stress levels, sleeping habits, eating habits, and weight. Advancing employee health has long included efforts to promote physical exercise and... View Details