Publications

Web

Geography of Care - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Geography of Care Geography of Care Today’s top health care providers... View Details

June 1998 (Revised April 2000)
Case

GM Powertrain

By: Amy C. Edmondson and Mikelle Eastley

Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details

Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Manufacturing Industry; United States

2011
Working Paper

The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

By: Andrew A. King and Karim R. Lakhani

Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details

Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption

SSRN

Read Now

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

on a separate matter involving the China Written Works Copyright Society, which accused Google of failure to inform or pay authors of books it was digitizing. Google issued an apology. My suspicion is there was thought to be a quid pro... View Details

Keywords: by Sean Silverthorne; Technology

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to climb to $85 billion by 2028, the paper says, citing Globe... View Details

Keywords: by Kara Baskin; Technology; Technology

04 Dec 2012
First Look

First Look: December 4

employees in a large information technology firm. These findings have implications for research on homophily, gender relations in organizations, and formal and informal... View Details

Keywords: Carmen Nobel

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

define industries broadly, following the influential work of Theodore Levitt some decades ago. His famous example was railroads that failed to see that they were in the transportation business, and so they missed the threat posed by... View Details

Keywords: by Joan Magretta

Web

Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

Web

Business Finance Course Online | HBS Online

career and life Who Will Benefit Early and Mid-Career Professionals Aspiring Finance or Investment Professionals New Leaders Gain the skills and confidence needed to understand the financial landscape of your business and industry in... View Details

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

SSRN

Read Now

27 Jan 2015
First Look

First Look: January 27

case: https://cb.hbsp.harvard.edu/cbmp/product/213078-PDF-ENG Harvard Business School Case 815-061 Samuel Colt: An American Gun Maker Samuel Colt not only perfected and patented the technology for a gun that could fire multiple times... View Details

Keywords: Sean Silverthorne

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

Associate Professor of Business Administration at Harvard Business School. “To our knowledge, ours is the first study to do that.” Total upheaval Over the past 25 years, the once-profitable newspaper industry has endured upheaval due to... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

23 May 2018
News

Abigail P. Johnson, MBA 1988

serves 27 million individual customers Chairman and CEO, Fidelity Management and Research LLC The summer before college, Abby Johnson worked in the “wire room” at the family business, Fidelity Investments. She took calls from customers, wrote down account numbers,... View Details

Keywords: Susan Young

Article

Are Self-service Customers Satisfied or Stuck?

By: Ryan W. Buell, Dennis Campbell and Frances X. Frei

This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details

Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques