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Publications

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  • All HBS Web  (7,828)
    • People  (29)
    • News  (1,685)
    • Research  (5,069)
    • Events  (34)
    • Multimedia  (36)
  • Faculty Publications  (3,078)

Show Results For

  • All HBS Web  (7,828)
    • People  (29)
    • News  (1,685)
    • Research  (5,069)
    • Events  (34)
    • Multimedia  (36)
  • Faculty Publications  (3,078)
← Page 246 of 7,828 Results →
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
Keywords: by John Quelch; Consumer Products; Consumer Products; Consumer Products
  • 24 Aug 2016
  • Blog Post

Internship In Action

different teams including Buyers, Seller Relationship Managers, Product Managers, and Developers. I now have a very good understanding of how much effort and resources go behind every single button we press on any website or mobile... View Details
Keywords: Consumer Products / Retail
  • 03 Jun 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it came time to make another move,... View Details
Keywords: Consumer Products / Retail
  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a... View Details
  • 27 Nov 2017
  • Blog Post

Joining a Start-up: 10 Lessons Along the Way

into my internship, I was working on product design for the website: same principles and same customer focus. 6. Personality matters.Entrepreneurial environments are not for everyone, but HBS has helped me understand that View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 18 Mar 2014
  • Blog Post

BaubleBar Brought to Life, and Other Tales of Joining a Start-up

I have been so happy at BaubleBar. A product I believe in, a great group, a perfect job for me. So just don’t take it personally when you have to keep plugging – it’s worth it. Do it!” -Laurie Matthews,... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

feel incompetent. And some early reviews of Windows 8 indicate that it's not much of an ego booster. In the comments section of a review on cnet.com, beta-testing computer science teacher 'jabnipnip' vented: "Sure it loads fast, but... View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

activities differ as well, as creating and marketing a wine brand typically diverges from the approach used to develop a beer label. Finally, sales force synergies appear minimal, as a single sales force will find it difficult to support... View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products
  • 01 Dec 2003
  • News

Rural Renewal

Torrey Reade (MBA 1981) says hello to each of the ten vendors at the Salem, New Jersey, farmer’s market. From Al Dolinski, she buys sunflowers. After inquiring “How’s it going?” she can’t resist the heirloom tomatoes from the Hancocks.... View Details
Keywords: Susan Young; Crop Production; Crop Production
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

another way because "he said so." [He] is like a steamroller—he wants his way and doesn't want to listen to anybody else. It is so frustrating!! Why pretend to give us autonomy if you're just going to make everything be done... View Details
Keywords: by Carmen Nobel
  • 23 Jul 2024
  • In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

overseas suppliers. One example is Hasbro, which began sourcing from firms in India, Vietnam, and Mexico in the last five years. Moving existing suppliers out of China. Goertek, a supplier of Google’s Pixel watch, and Foxconn, a manufacturer of Apple’s MacBook, have... View Details
Keywords: by Rachel Layne; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products; Industrial Products
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

(PLDA 15, 2013) SESERI: E-commerce—and retail, more broadly—is one of the areas that will benefit the most from AI. It will enable retailers to provide much better experiences to consumers. For instance, AI will be able to predict what I... View Details
Keywords: April White
  • 10 Apr 2013
  • News

Tapped In

resource his company harvests from pine trees. But he can offer a brief history: resin-harvesting is a millenarian tradition, mentioned in the Bible; it was a foundational industry for colonial America; and resin is even why North... View Details
Keywords: pine resin; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing
  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

A dozen budding social entrepreneurs pitched their ideas for innovative products and services during the annual Social Enterprise Conference in February, and four came away with top honors. The sold-out event marked the 13th year of the... View Details
Keywords: contests; awards; cosmetics; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production
  • 01 Mar 2014
  • News

The Solution to the Global Food Crisis Just Might Come from Nigeria

system of multinational megafarms won't be enough—the hope for the future lies not in mass production, but in production by the masses. And that's where Nigeria comes in. With only 40 percent of its arable... View Details
Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production
  • 18 Oct 2021
  • Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

differences between drivers,” explains Oberholzer-Gee. “For the top 10 percent of DoorDash drivers Laura and I studied, losing flexibility is equivalent to a 17 percent pay cut. For the average driver, it is about a third of that value.”... View Details
Keywords: Consumer Products
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

retailers’ business models” said Laurie. “While it is a challenging time for the retail industry in some ways, retail tech is definitely moving the industry and students are seeking out these early stage companies.” Who are the students... View Details
Keywords: Consumer Products / Retail
  • 12 Feb 2020
  • News

Culture Shift at Big Blue

it. Red Hat’s success boils down the power of collaborative culture, Bacon writes. Which is just what IBM needs now, as it aims to become more competitive in the cloud wars. “His clear understanding of the technology and enterprise market... View Details
Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 01 Jun 2012
  • News

IPA Meets IPO

KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman... View Details
Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
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