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  • All HBS Web  (8,037)
    • People  (39)
    • News  (1,878)
    • Research  (4,900)
    • Events  (50)
    • Multimedia  (65)
  • Faculty Publications  (3,182)

Show Results For

  • All HBS Web  (8,037)
    • People  (39)
    • News  (1,878)
    • Research  (4,900)
    • Events  (50)
    • Multimedia  (65)
  • Faculty Publications  (3,182)
← Page 245 of 8,037 Results →
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

and obtaining his high school equivalency diploma. Blakeman went on to earn a business degree at Ohio State University, graduating with honors. However, he was rejected for the more than 80 positions he... View Details
Keywords: by Avery Forman; Employment
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

help discern the best competitive stance. "Smart competitors, in effect, find ways to stake out positions on each other's turf without creating conflagration," he says. "They do this much like a boxer feeling out an... View Details
Keywords: by David Stauffer
  • Career Coach

Lauren Murphy

and when they will transition to operating companies. Lauren is especially effective with students and alumni who are painfully confused about their career visions. Lauren brings extensive marketing... View Details
Keywords: Consumer Products; Investment Management; Financial Services (All); Manufacturing; Publishing / Communications / Advertising; Retail; Health Care; Clean Technology; Energy; Commercial Banking; Financial Services (All); Consulting; Education; Entertainment / Media; Entrepreneurship; Financial Services (All); Government; Hospitality; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Real Estate; Search Fund; Financial Services (All); Sports; Technology; Telecommunications; Venture Capital; Financial Services (All)
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

advance, and sustain Intel's prominent position in the marketplace. What I'm advocating is an expanded view of R&D, blending the external with the internal —Henry Chesbrough The Intels of the world... View Details
Keywords: by Jim Aisner
  • 31 Jan 2011
  • Research & Ideas

Taking the Fear out of Diversity Policies

sexual orientation are based on studies that focus on the scourge of discrimination—rather than on the benefits of a diverse workforce, she says. In a new working paper, A Positive Approach to Studying Diversity in Organizations,... View Details
Keywords: by Carmen Nobel
  • 22 Nov 2022
  • Blog Post

Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety

don't offer ideas. To avoid being branded as negative, we don't criticize the status quo. But every time we withhold our thoughts, we rob ourselves and our colleagues of small moments of learning. This... View Details
  • April 2004 (Revised July 2005)
  • Case

Offshoring at Global Information Systems, Inc.

By: William E. Fruhan Jr.
This case explores the topic of offshoring high-tech jobs several perspectives. The issues presented include determining the stock price consequences of offshoring, examining the economic consequences of the offshore job to both the transferring and receiving... View Details
Keywords: Economy; Stocks; Job Cuts and Outsourcing; Personal Development and Career; Competition
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Fruhan, William E., Jr. "Offshoring at Global Information Systems, Inc." Harvard Business School Case 204-144, April 2004. (Revised July 2005.)
  • 30 Jan 2006
  • Research & Ideas

Looking Behind Bad Decisions

African government take a stand against an effective AIDS treatment drug? The inability of government to make wise tradeoffs—give up small losses for much larger gain—has been investigated by HBS professor Max Bazerman and his research... View Details
Keywords: by Manda Salls
  • November 2000
  • Case

Dean Foods

By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Food and Beverage Industry
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Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
  • March 2025
  • Article

Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

of national culture. In the end, says John Quelch, "The integration of the global economy is such that no one anywhere is insulated. And one naturally wants to take what seems to be the best from wherever one can find it. That is... View Details
Keywords: by Garry Emmons
  • August 2006 (Revised May 2007)
  • Supplement

Management Levels at Staples (D): Regional Vice President

By: David A. Garvin and Lynne Levesque
Keywords: Management; Jobs and Positions; Retail Industry
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Garvin, David A., and Lynne Levesque. "Management Levels at Staples (D): Regional Vice President." Harvard Business School Supplement 307-040, August 2006. (Revised May 2007.)
  • August 2006 (Revised June 2007)
  • Supplement

Management Levels at Staples (C): District Manager

By: David A. Garvin and Lynne Levesque
Keywords: Management; Jobs and Positions; Retail Industry
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Garvin, David A., and Lynne Levesque. "Management Levels at Staples (C): District Manager." Harvard Business School Supplement 307-039, August 2006. (Revised June 2007.)
  • October 2016 (Revised April 2018)
  • Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; "Marketing Analytics"; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
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Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

forthcoming Harvard Journal on Legislation From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel,... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2018
  • First Look

March 13, 2018

fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2017
  • Research & Ideas

The Dow at 20,000: What's That All About?

extent that taxes do not limit where companies keep their cash holdings and that companies have better uses for their cash here in the US than abroad, this can also have a positive effect on stock... View Details
Keywords: by Jim Aisner
  • March 2024
  • Case

ixigo

By: Ranjay Gulati and Rachna Tahilyani
Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet... View Details
Keywords: Initial Public Offering; Profit; Growth and Development; Product Positioning; Travel Industry; India
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Gulati, Ranjay, and Rachna Tahilyani. "ixigo." Harvard Business School Case 424-059, March 2024.
  • October 2008
  • Case

Hrad Technika

Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details
Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales
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Upton, David M., and Bradley R. Staats. "Hrad Technika." Harvard Business School Case 609-039, October 2008.
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