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  • Research Summary

Creating Corporate Value Added

By: Joseph L. Bower
In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
  • Other Unpublished Work

Cross Sectional Analysis of Phantom Products at Retail Stores

By: Zeynep Ton and Ananth Raman
Keywords: Distribution; Logistics; Retail Industry
Related
  • Aug 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
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  • 5 Sep 2014 - 6 Sep 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • 28 Jul 2014 - 30 Jul 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • Jun 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • Jun 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • 15 May 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • Apr 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • Sep 2014
  • Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle
Related
  • Research Summary

Customer-Centricity as a Vehicle for Organic Growth

By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
  • Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

  • Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design
  • Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance
  • Teaching Interest

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu
 

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Directors Survey

By: Jay W. Lorsch
This project, which is just beginning, will be a questionnaire survey of directors of public companies in the U.S. The goal of the survey will be to understand the views of directors about their jobs and the changing legal, regulatory, and institutional climate in... View Details
  • Research Summary

Distributed Innovation in Open Systems—The Role of Modularity

By: Carliss Y. Baldwin
Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details
  • Research Summary

Do Prices Determine Vertical Integration?*

By: Laura Alfaro
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
  • Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

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