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    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information; information
    • September 2019 (Revised December 2019)
    • Case

    Google: To TVC or Not to TVC?

    By: William R. Kerr and Carl Kreitzberg
    In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details
    Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Equality and Inequality; Information Technology Industry; United States; San Francisco
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    • 06 Sep 2016
    • Blog Post

    What Makes the HBS MBA unique?

    lecture. Each class, you read a case about a protagonist and a decision that he/she is facing. You’re put into the shoes of the protagonist and forced to make a decision on what he/she should do, often without all the information that... View Details
    • Web

    Clubs - Business & Environment

    MBA Experience Clubs 3ms Student-led clubs and activities give students the opportunity to become better informed about and engaged in issues and possible career paths. A number of clubs focus on the link between business and environment... View Details
    • February 2017 (Revised November 2021)
    • Case

    Digitalization at Siemens

    By: David J. Collis and Tonia Junker
    The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
    Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry
    Related
    • Web

    Academics - Health Care

    interests in organizations that provide health care (e.g., hospitals, medical groups, retail clinics) or in firms that partner with, supply, consult to, or invest in such organizations (e.g., payers, biopharmaceutical and device companies, health View Details
    • 21 Jun 2010
    • Research & Ideas

    Strategy and Execution for Emerging Markets

    regulatory framework, and adjudication capability; but in the private sector there is also the need for a tremendous number of institutions and intermediaries such as information analyzers and advisors, transaction facilitators,... View Details
    Keywords: by Martha Lagace
    • 19 Oct 2022
    • Op-Ed

    Cofounder Courtship: How to Find the Right Mate—for Your Startup

    particular field your venture intends to address, you may need a cofounder with domain specific expertise. Having domain expertise will not only inform the product strategy, but will also help the venture gain credibility in the market... View Details
    Keywords: by Julia Austin
    • Web

    Health Care - Faculty & Research

    focuses on how management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology can... View Details
    • Web

    Rock 100: The Network - Entrepreneurship

    opinions, cathartic to feel that others share your challenges, frightening to see the hurdles ahead, and inspiring to know that it can be done.” — Rock 100: The Network member Apply to be a part of The Rock 100 We will update this Rock 100 website with more View Details
    • 16 Apr 2001
    • Research & Ideas

    Strategy and the Internet

    entire value chain, across almost every company and industry. And because it is an open platform with common standards, companies can often tap into its benefits with much less investment than was required to capitalize on past generations of View Details
    Keywords: by Michael E. Porter
    • May 2016 (Revised January 2018)
    • Case

    Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

    By: Thales S. Teixeira and Morgan Brown
    By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
    Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
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    • 01 Dec 2023
    • News

    Educating Leaders for Today and Tomorrow

    Illustration by Stephanie Dalton Cowan HBS is constantly taking steps, both small and large, to refine and improve the way it prepares its students and program participants to lead—both in today’s world and in a future we can’t yet imagine. By being creative, nimble,... View Details
    • 04 May 2015
    • Research & Ideas

    Need to Solve a Problem? Take a Break From Collaborating

    Structure and Performance in Information and Solution Spaces, with Jesse Shore, an assistant professor at Boston University's Questrom School of Business, and David Lazer, a political science professor at Northeastern University. The... View Details
    Keywords: by Carmen Nobel; Video Game; Web Services
    • 22 Feb 2024
    • News

    Combat-Tested Cancer Coaching

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details
    • Web

    Career Networking - Alumni

    impact on day one. Watch Full Series Part 14: Managing Transition All of this time and hard work will hopefully yield the attractive offer you have been seeking. The time has come to inform your current employer of your intentions. Watch... View Details
    • June 2020
    • Background Note

    Customer Management Dynamics and Cohort Analysis

    By: Elie Ofek, Barak Libai and Eitan Muller
    The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
    Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
    Related
    • 28 Nov 2023
    • Book

    Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

    think, what they fear, and whose esteem they want. It is not enough to have a friend or an informal relationship to supplement the lack of formal protections; you need, in addition, to understand the moral economy of a place, meaning how... View Details
    Keywords: by Sean Silverthorne
    • Web

    Board Use - Christensen Center for Teaching & Learning

    information prior to class, such as key contextual facts from the case, row/column headings for quantitative analysis, or a summary of the day's agenda. Using the board during class in a meaningful and structured way, without slowing down... View Details
    • 26 May 2022
    • HBS Case

    Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

    championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that... View Details
    Keywords: by Avery Forman