Filter Results:
(7,828)
Show Results For
- All HBS Web
(7,828)
- People (29)
- News (1,685)
- Research (5,069)
- Events (34)
- Multimedia (36)
- Faculty Publications (3,078)
Show Results For
- All HBS Web
(7,828)
- People (29)
- News (1,685)
- Research (5,069)
- Events (34)
- Multimedia (36)
- Faculty Publications (3,078)
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
cannot be effective unless a concerted effort is made to translate much of that information into knowledge that drives long-term change in channel design. But that rarely happens. Worse, because channel management's immediate job is to facilitate the flow of View Details
- Profile
Katy Lankester
is an excellent way to train the muscles of judgement, because you build pattern recognition, you hear well-reasoned opposing viewpoints, and your thinking is pushed until it is reasoned and consistent. How has your overall HBS experience... View Details
Keywords: Health Care
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
commercialized it. Since then, Magagnini and Strugatz had worked tirelessly to bring the product to market, and yet they still discarded more than they successfully manufactured. Meanwhile, Magagnini had too little time for Dante and his... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
Business Administration at Harvard Business School. “The psychology is powerful. That feeling of being in first or last place affects our thoughts, emotions, and behavior.” Although the research focuses on aircraft design, its findings... View Details
Robert B. Shetterly
Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household View Details
Keywords: Personal Care & Home Products
James E. Preston
Preston re-focused Avon on its core product offerings growing revenues from $3 billion to $5 billion, and more than doubling the number of sales representatives to 2.6 million. Preston produced 10 years of... View Details
Keywords: Personal Care & Home Products
Wayne Hicklin
Hicklin played a critical role in the international expansion of Avon and its diversification into new product lines, most notably apparel for men and women. Capping off his 43-year career, Hicklin doubled... View Details
Keywords: Personal Care & Home Products
- 11 Dec 2014
- News
Fashion's Retail Revolution
department stores, but it was rare to find them in customer-facing positions, the fashion piece of the fashion retail business. To learn more about these seven HBS Alumni trendsetters, click on their photos below: Marjorie Yang Instilling... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
products. “The tech industry in general, young or old, can accommodate stretched goals, simply because digital can reach millions of people worldwide in one second, and all that they have to do is to create the product once [versus] other... View Details
Keywords: by James Heskett
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched.... View Details
- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
know, the really large beauty retailer” I replied. “Oh I think my [sister] [mom] [wife] buys her makeup there do you work at a store?” .. No, no, it’s not what you think. Or maybe it is. In any case, I am actually based out of their... View Details
Keywords: Consumer Products / Retail
- 09 Aug 2011
- News
A Toast to Macchu Pisco
elevation to trendiness goes to Melanie Asher (MBA ’03), founder of Macchu Pisco, the Maryland-based company she started back in 2005 with her sister, Lizzie. They import their product from Peru, which is actually overshadowed by... View Details
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
newest issue of the renowned British research journal, the oldest scholarly journal in the world dating back to the 1600s. This latest issue was organized around the theme of how architecture impacts collective behavior. As its title... View Details
Keywords: Re: Ethan S. Bernstein
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
service—be it exclusive viewing or a specific product or service sale—to draw in more routine customers. More research on how that may work best is needed, Ascarza says. Not just companies The method of... View Details
- 24 Aug 2016
- Blog Post
Internship In Action
different teams including Buyers, Seller Relationship Managers, Product Managers, and Developers. I now have a very good understanding of how much effort and resources go behind every single button we press on any website or mobile... View Details
Keywords: Consumer Products / Retail
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it came time to make another move,... View Details
Keywords: Consumer Products / Retail
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
I have been so happy at BaubleBar. A product I believe in, a great group, a perfect job for me. So just don’t take it personally when you have to keep plugging – it’s worth it. Do it!” -Laurie Matthews,... View Details