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  • All HBS Web  (12,536)
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  • January 1992 (Revised March 1993)
  • Case

Maison Bouygues

By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
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Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
  • April 2010
  • Case

The Credit Crisis of 2008: An Overview

By: V.G. Narayanan, Fabrizio Ferri and Lisa Brem
This case examines the causes and consequences of the credit crisis of 2008 from a national and global perspective and explores the actions taken and proposed by the U.S. and European governments. View Details
Keywords: Credit; Financial Crisis; Crisis Management; Risk Management; Globalized Economies and Regions; Global Strategy; Mortgages; Performance Effectiveness; Financial Services Industry; United States
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Narayanan, V.G., Fabrizio Ferri, and Lisa Brem. "The Credit Crisis of 2008: An Overview." Harvard Business School Case 110-048, April 2010.
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What... View Details
Keywords: by Sean Silverthorne; Music
  • 07 Feb 2012
  • First Look

First Look: February 7

field study of 78 audit and consulting teams from two global professional firms, revealing an irony of team life: even though motivated to perform well on a high-stakes project, pressured teams are more... View Details
Keywords: Sean Silverthorne
  • February 2008 (Revised April 2009)
  • Case

Citigroup: Re-Branding in 2007 (A)

By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Customer Focus and Relationships; Globalization; Growth Management; Brands and Branding; Organizational Culture; Competitive Strategy; Financial Services Industry
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Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
  • Career Coach

Jim Warner

Jim (HBS ’80, Yale ‘75) is a board member and advisor to technology and services companies in marketing and media View Details
Keywords: Entertainment / Media; Publishing / Communications / Advertising; Technology
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

distinct competitive advantage. While sometimes difficult to implement, Neeley and Kaplan argue that organizations that effectively marry language strategy with their global talent management process gain a... View Details
Keywords: Re: Tsedal Neeley
  • 2008
  • Chapter

A New Generation of Pension Fund Management

By: Robert C. Merton
In talking about pension plans at this point in American economic and corporate history, we need to discuss three linked issues: the defined-benefit (DB) corporate plans that worked for our parents; the defined-contribution (DC) plans we're getting today because... View Details
Keywords: Asset Management; Investment Funds; Compensation and Benefits; Risk Management; Retirement; United States
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Merton, Robert C. "A New Generation of Pension Fund Management." Chap. 1 in Innovations in Investment Management, edited by H. Gifford Fong, 1–17. JOIM Conference Series. New York: Bloomberg Press, 2008.
  • June 2012
  • Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
  • 05 Nov 2013
  • First Look

First Look: November 5

auditors to determine what constellation of international, domestic, civil society, and market institutions promotes compliance with the global labor standards embodied in... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2017
  • HBS Seminar

Francine Blau, ILR School, Cornell University

  • March 2003
  • Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
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Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.

    Richard L. Nolan

    Professor Nolan earned his B.A. from the University of Washington in Production and Operations Research in 1962, and his M.B.A and Ph.D. in 1963 and 1966, respectively. Upon graduation in 1966, he joined Boeing Commercial Airplane Company as an Information... View Details

    Keywords: information technology industry; information technology industry; information technology industry
    • Career Coach

    Suzie Rubin

    Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a... View Details
    Keywords: Health Care
    • 20 Sep 2012
    • Research & Ideas

    US Competitiveness at Risk

    Editor's note: When did America's declining global competitiveness begin? One starting spot might be 2008, the last year the country topped the World Economic Forum's list of most globally competitive... View Details
    Keywords: Re: Michael E. Porter & Jan W. Rivkin
    • May 2003
    • Case

    Renault-Nissan Alliance, The

    By: Michael Y. Yoshino and Perry Fagan
    On Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in... View Details
    Keywords: Joint Ventures; Global Strategy; Organizational Culture; Alliances; Business or Company Management; Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Auto Industry
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    Yoshino, Michael Y., and Perry Fagan. "Renault-Nissan Alliance, The." Harvard Business School Case 303-023, May 2003.
    • December 2001 (Revised January 2002)
    • Case

    Nestle S.A.

    By: Ray A. Goldberg and Hal Hogan
    Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details
    Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Switzerland
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    Goldberg, Ray A., and Hal Hogan. "Nestle S.A." Harvard Business School Case 902-419, December 2001. (Revised January 2002.)
    • 13 Nov 2012
    • First Look

    First Look: November 13

    multinational firms. Our analysis shows that the emerging offshore clusters of multinationals are not a simple reflection of domestic industrial clusters. Location fundamentals including market access View Details
    Keywords: Sean Silverthorne

      Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

      Speaker's Box, Journal of Advertising Research
      “Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
      • July 2013
      • Case

      Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

      By: John A. Quelch and Diane Badame
      Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
      Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
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      Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
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