Publications

October 1997 (Revised June 2001)
Case

Disney (C): The Mouse in Times Square

By: Michael A. Wheeler, Thomas Dretler and Georgia Levenson

Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times... View Details

Keywords: Negotiation Types; Urban Development; Tourism Industry; Entertainment and Recreation Industry

17 Jan 2024
Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details

Keywords: by Tim Gray

Web

Africa - Global

admissions and outreach activities on the continent. Locations Africa Research Center: Johannesburg Johannesburg, South Africa Africa Research Center: Lagos Lagos, Nigeria Africa Research Center: Nairobi Nairobi, Kenya News & Highlights... View Details

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

will dramatically change the options for small businesses.” Her new book, Fintech, Small Business, & the American Dream: How Technology is Transforming Lending and Shaping a New Era of Small Business... View Details

Keywords: by Martha Lagace; Banking; Financial Services

Dec 05 2017
Testimonial

Elevating Negotiation to the Next Level

September 2014 (Revised March 2016)
Case

Mayo Clinic: The 2020 Initiative

By: Regina E. Herzlinger, Robert S. Huckman and Jenny Lesser

Describes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic—a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights... View Details

Keywords: Health; Health Care Industry; Health Care Policy; Health Care and Treatment; Health Industry; United States

19 Dec 2023
Research & Ideas

The 10 Most Popular Articles of 2023

BalanceYounger workers are rejecting the idea of sticking with one employer for the long haul and are instead finding happiness by job-hopping and creating dramatically different boundaries with work. In a new book, Christina M. Wallace... View Details

Keywords: by Danielle Kost

June 2015
Case

B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Matthew Lee

To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and... View Details

Keywords: Organizational Change and Adaptation; Expansion; Social Entrepreneurship

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry

13 Aug 2015
News

The Example Larry and Sergey Should Follow (It’s Not Buffett)

Web

Middle East & North Africa - Global

Research Center: Cairo Cairo, Egypt Middle East and North Africa Research Center: Istanbul Istanbul, Turkey Israel Research Office Tel Aviv, Israel News & Highlights JUNE 2025 MBA Admissions HBS MBA Admissions Events in Istanbul, Türkiye... View Details

April 2020
Article

The Impostor Syndrome from Luxury Consumption

By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener

The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, because consumers perceive it as an undue privilege. As a result, paradoxically, luxury... View Details

Keywords: Luxury Consumption; Luxury; Spending; Consumer Behavior; Perception

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Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: federal government; professional services; defense; financial services

September 2020 (Revised February 2021)
Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein

Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details

Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry

23 May 2023
Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

and the paper’s lead author; Kannan Srinivasan, professor at Carnegie Mellon; Xiao Liu, associate professor at New York University; and Cait Poynor Lamberton, professor at the University of Pennsylvania. The work could have ripples in the... View Details

Keywords: by Kara Baskin

Web

Crossover Into Business

Communicated Sept 21-22 September 2025 Kick-off on Campus Nov/Dec November/December 2025 Final Presentations In the News The NBA-HBS career connection Re: Anita Elberse 27 NOV 2017 | The Harvard Gazette Harvard MBA Students Are Schooling... View Details

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

For many decades, corporate research and development has been pretty much an "inside job." The road to innovative new products and services began and ended with a company's internal R&D. But according to HBS assistant... View Details

Keywords: by Jim Aisner

September 2017
Article

The Advocacy Trap: When Legitimacy Building Inhibits Organizational Learning

By: Tiona Zuzul and Amy C. Edmondson

This paper describes a relationship between legitimacy building and learning for a new firm in a nascent industry. Through a longitudinal study of a new firm in the nascent smart city industry, we found that the firm failed to make progress on important internal... View Details

Keywords: Organizational Learning; Advocacy; Organizations; Learning; Organizational Culture; Entrepreneurship

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