Publications
Publications
Show Results For
- All HBS Web
(14,148)
- Faculty Publications (5,165)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies... View Details
- 20 Apr 1989 - 22 Apr 1989
- Lecture
The Rise of Japan in International Business: Implications for the American Business Environment
By: W. Carl Kester
- April 1989
- Teaching Note
Roles and Relationships of Business and Government, Teaching Note
By: George C. Lodge
Teaching Note for (9-388-159). View Details
- April 1989 (Revised December 1998)
- Background Note
Household Furniture Industry in 1986
Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
- April 1989 (Revised August 1989)
- Case
Burlington Northern (A)
Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led... View Details
- April 1989 (Revised March 1990)
- Case
Burlington Northern (B)
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
- April 1989
- Teaching Note
Texas Instruments: Cost of Quality (A) and (B), Teaching Note
By: Robert S. Kaplan
Teaching Note for (9-189-029) and (9-189-111). View Details
Keywords: Texas
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
- 1989
- Chapter
Analytic Themes of the U.S. Program on the Processes of International Negotiation
By: James K. Sebenius and Howard Raiffa
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (B)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised March 2009)
- Supplement
General Electric: Valley Forge (C)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (D)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (E)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (G)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A). View Details