Publications

September 2004 (Revised March 2007)
Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details

Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States

15 May 2017
Blog Post

Exploring Career Options at HBS

eyes to various paths available to reach my goals and instilled in me the importance of making a positive difference in the lives of people around me in any job I end up pursuing. 2. There are many resources... View Details

November 2003 (Revised October 2005)
Case

Leading the Josie Esquivel Franchise (A)

By: Boris Groysberg and Laura Morgan Roberts

Reviews Josie Esquivel's career history, detailing how, through her personal attributes, skills, experiences, and organizational practices she has developed into a star analyst. Should Esquivel accept an offer to leave Lehman Brothers for Morgan Stanley? To make this... View Details

Keywords: Experience and Expertise; Decision Choices and Conditions; Resignation and Termination; Job Offer; Franchise Ownership; Performance; Personal Development and Career; Personal Characteristics; Competitive Strategy; Competitive Advantage

01 Dec 2009
News

INCAE Making Global Impact

programs and around 5,000 in its executive education programs, INCAE — which opened a Costa Rica campus in 1984 — has sent thousands of graduates into leadership positions in the private sector as well as to... View Details

September 12, 1983
Article

'Made in America' Prestige Fades

By: David A. Garvin

Keywords: Status and Position; United States

Find at Harvard

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

SSRN

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20 Jun 2012
Lessons from the Classroom

Teaching Leadership: What We Know

consolidate and share such potential. Exciting advances in related fields such as brain research, identity, ethics, adult development, communications, positive psychology, human intelligence View Details

Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education

01 Apr 2008
First Look

First Look: April 1, 2008

Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the... View Details

Keywords: Martha Lagace

21 Oct 2013
News

Moving the Needle

mutual impact objectives," she observes. Seegull brought her knowledge of how to amplify the power of impact investing to her current position as chief investment officer at ImpactAssets, a $100 million donor-advised fund that invests... View Details

Keywords: Jill Radsken; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

Outside of class, there are opportunities to join student clubs with others who share your interests. This year, Chelsea will be the Co-Chair of the Social Enterprise Club, the umbrella organization that inspires, supports, and connects... View Details

14 Nov 2006
First Look

First Look: November 14, 2006

1976, it went public in 2002, and was still managed by its two founding partners in 2006. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707012 Cleveland Clinic Harvard Business School Case 607-013... View Details

Keywords: Sean Silverthorne

March 2012
Background Note

Managing the Layoff Process: India

By: Sandra J. Sucher

This note is an overview of the context for managing layoffs in India. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that laid-off employees... View Details

Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; India

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

Career Coach

Warren Radtke

Warren (Kellogg '60) is a HBS Career and Professional Development Consultant and a Confidential Advisor to C-Suite Executives and Entrepreneurs. He has held executive View Details

Keywords: Consulting; Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Manufacturing; Social Enterprise

16 Apr 2012
Research & Ideas

The Inner Workings of Corporate Headquarters

of content before the researchers saw them, but retained the addresses and positions of the recipients in order to track how the network was organized. Compared with more traditional research methods such as... View Details

Keywords: by Michael Blanding

23 Jun 2020
Book

Beginning America Over Again with a New Electoral System

Created by the people for the people, the American political system is instead "a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by... View Details

Keywords: by Sean Silverthorne

December 2007 (Revised July 2008)
Case

Montague Corporation: Unfolding the Future in Cycling

Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics,... View Details

Keywords: Entrepreneurship; Innovation and Invention; Product Positioning; Demand and Consumers; Adoption; Bicycle Industry