Publications

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September 2012 (Revised September 2015)
Case

Doing Business in China

By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan

This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; China

May 1997
Teaching Note

Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN

By: Ananth Raman

Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details

Keywords: Demand and Consumers; Working Capital; Distribution; Cost of Capital; Management Practices and Processes; Supply Chain Management; Forecasting and Prediction; Supply and Industry

06 Aug 2020
News

Zoom took over the world. This is what will happen next

05 Jun 2020
News

FT business books: April to June edition

19 Nov 2018
News

Architectural Innovation in the Software Industry

Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

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Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details

Keywords: by James Heskett; Consumer Products; Consumer Products

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

productivity, mainly by eliminating commute time, the evidence thus far suggests two things: We don’t yet know how to measure productivity changes from remote work and that, even when we learn, the impact may not be very significant. Many... View Details

Keywords: by James Heskett

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

guilt, lack of customer care, or financial weakness. Financial brands should continue to advertise but with messages that help customers now with recession-relevant product and service offerings. Bank Of Google? Useful, full-page ads in... View Details

Keywords: by John Quelch; Banking; Financial Services

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

Web

Business Fundamentals Course - CORe | HBS Online

organization . Learner Stories 94% increased knowledge of business terminology My MBA was great, however, in five weeks we did not cover nearly as much content as with CORe, so this was a quintessential supplement. Anastassia Nefedova Working on a cloud-based View Details

August 2023 (Revised September 2023)
Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details

Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy

January 2011 (Revised January 2014)
Case

Rebranding Gallagher

By: Rohit Deshpande and Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details

Keywords: Globalized Firms and Management; Brands and Branding; Marketing Strategy; Distribution; Industrial Products Industry

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

This can help people see patterns in their interactions with culturally dissimilar colleagues, eventually leading to more mindful interactions. That, in turn, can lead to enhanced affective trust that makes cross-cultural creative collaboration more effective, whether... View Details

Keywords: by Michael Blanding

30 May 2024
News

How to Have Effective Conversations

quickly what kind of conversation you're in. AW: In the book you call this Rule One. Rule One of conversation is figuring out what conversation you're having. This is rule one of four, so we're not finished yet. What are the next steps to having these View Details

August 1998 (Revised August 2002)
Case

MicroFridge: The Concept

By: John A. Deighton

Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details

Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry

Research Summary

Overview

By: Rebecca M. Henderson

My work focuses on two tightly related topics. I explore why purpose or mission driven firms might be significantly more productive and creative than their more conventional rivals, focusing particularly on the role of trust in building path dependent relational... View Details

March–April 2020
Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.

When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details

Keywords: Price; Policy; Brands and Branding; E-commerce