Publications

June 1995
Case

AT&T's Acquisition of NCR

Dennis R. Beresford, Chairman of the FASB, reflects on the AT&T and NCR merger and AT&T's desire to qualify the transaction for pooling of interest treatment, an accounting method allowing companies to record assets acquired in business combinations at historical cost... View Details

Keywords: Mergers and Acquisitions; Accounting; Telecommunications Industry

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

May 2022
Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane

This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details

Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management

January 1988 (Revised February 1991)
Case

Intercon Japan

Describes the many international sourcing initiatives in a multinational connector manufacturing company from the standpoint of an independent and very successful subsidiary in Japan. Students can explore the conflicts inherent in the situation and thus the more... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan

November 2012 (Revised January 2014)
Case

HCA, Inc. LBO Exit

By: Victoria Ivashina

This case discusses the events following the 2006 $33.2 billion buyout of Hospital Corporation of America (HCA) by a consortium of private equity firms, including Bain Capital, KKR, and Merrill Lynch's private equity arm. The case highlights some of the core features... View Details

Keywords: Entrepreneurship; Finance; Stockholders; Dividends; Private Equity; Initial Public Offering

Celia Stafford is a doctoral student in Health Policy (Management). She received a B.A. in Mathematics and Economics from Emory University in 2017 and an MPH focused in Biostatistics from the University of North Carolina at Chapel Hill in 2020. She is also... View Details

January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

November 2007
Article

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details

Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage

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26 Apr 2016
First Look

April 26

Case 216-023 Models of Endowment Management: King's College, Cambridge One of the University of Cambridge's Colleges evaluates different asset management options for its endowment fund. Purchase this case:... View Details

Keywords: Sean Silverthorne

Web

IT Strategy: Empowering the Future of Generative AI Innovation at HBS | Information Technology

instructional designers offer personalized support for faculty, creating custom solutions for unique use cases and teaching objectives–such as Digital Insights Analyst (DIA), the School’s first chatbot for... View Details

15 Oct 2012
News

Pay-as-You-Drive Insurance: Big Brother Needs a Makeover

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

May 2014
Case

Gunfire at Sea (multi-media case)

By: Michael Tushman and Tom Ryder

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Organization Behavior; Change; Innovation; Organizational Change and Adaptation; Leading Change; Innovation Leadership; United States

October 2016
Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu

In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details

July–August 2024
Article

Disclosing Downstream Emissions

By: Robert S. Kaplan and Karthik Ramanna

An increasing number of companies are using the E-liability carbon-accounting method as an important tool for tracking progress toward reducing global emissions in their supply chains. The system does not require formal accounting for downstream emissions—those... View Details

Keywords: Carbon Emissions; Environmental Accounting; Corporate Accountability; Corporate Social Responsibility and Impact; Corporate Disclosure; Environmental Sustainability