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  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 17 Sep 2013
  • First Look

First Look: September 17

investor expectations are strongly negatively correlated with model-based expected returns. The evidence is not consistent with rational expectations representative investor models of returns. September 2013 Management Science The Stock... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2014
  • First Look

First Look: September 16

uninsured depositors in order to return the nation's largest banks to solvency. How had Cyprus's development model contributed to both the island's financial crisis as well as the structure of its ultimate assistance package? The case has... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2013
  • Research & Ideas

The Fantastic Horizon: How to Invest in a New City

to 2 million people by 2020. Is this private model needed at all? Why can't cities take the time to grow organically, like London or Jakarta? Here's why I believe we need to go faster and better, with seven steps toward how. My research... View Details
Keywords: by John Macomber; Construction; Real Estate
  • 09 Jul 2013
  • Research & Ideas

Catching Up With Boards--Jay Lorsch

three years ago: "Rethinking the nature of executive pay within the context of our larger economic and social system and the challenges we face may enable us to create a new model of compensation rooted in a more realistic... View Details
Keywords: by Jim Aisner
  • 08 Mar 2012
  • Research & Ideas

Unplugged: What Happened to the Smart Grid?

run? “It's a question of who will make money and which business models are effective” "There's a huge opportunity to make money here," Henderson, codirector of the Business & Environment Initiative at HBS, told students who... View Details
Keywords: by Dina Gerdeman; Energy; Utilities
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

brands, styles, and sizes. Still others are using two- or three-dimensional models to help consumers predict product fit. A firm called TheRightSize recently announced technology called "The Rosetta Stone of Fit" to reduce the... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet. "The car brands in the... View Details
Keywords: by Carmen Nobel; Auto
  • 21 Feb 2012
  • Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

patterns of their male colleagues," says coauthor Kolb. And without women in high places, younger women lack the role models and mentors to help them succeed. It seems the organization is signaling that being female is a liability,... View Details
Keywords: by Maggie Starvish
  • 01 Aug 2011
  • Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

particular industry—both software engineers and fashion models are considered "specialized"—but 60 percent of the visas go to workers who specialize in science, engineering, and high-tech occupations. Top recipients of H-1B visas include... View Details
Keywords: by Carmen Nobel; Technology
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

designs. At higher frequency, managers use designs to search for high-performing operational choices. The two searches are coupled: organizational design molds the choice among operational alternatives, and performance feedback from operational choices shapes design.... View Details
Keywords: Martha Lagace
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

aspect of that general theme: Can technology drive changes in demand? In a world of growing information resources, what are the drivers of search? How do people search, really? What would the answers to these questions imply for industry structure and business View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 13 Feb 2006
  • Research & Ideas

The Hidden Market for Babies

area of scientific inquiry, but also one that has been mired thus far in political controversy. I want to look at how different countries are dealing with this science and what kinds of regulatory regimes they are establishing around it. And I eventually want to figure... View Details
Keywords: by Manda Salls; Biotechnology; Health; Technology
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

ideas that have been rejected internally. VCs are adept at crafting business models for emerging technologies, and they can experiment with nascent technologies in emerging markets far more effectively than can most large organizations.... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

consumer's expected welfare. One way to think of this is to ask whether a better-informed consumer would move in the directions suggested by prescriptive models. Generally, I predict that as a consumer received more information, they would behave more compatibly with... View Details
Keywords: by Max H. Bazerman
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

function, those on the periphery of the organizational knowledge sharing networks must actually use it, possibly overcoming barriers to doing so. In this paper, we develop a multi-level model of knowledge use in teams to explore how... View Details
Keywords: Sean Silverthorne
  • 21 Sep 2016
  • Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

unique insights on how it worked, and how it has changed. And as a woman, a Muslim, and a social activist, she provides a powerful role model of diversity.” Excerpts from Azmi’s video interview with Rohit Deshpandé can be seen here, and a... View Details
Keywords: by Sean Silverthorne; Motion Pictures & Video
  • 22 Jan 2007
  • Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

relates to what you observed in China. A: My research focuses on technology transfer through ethnic scientific and entrepreneurial networks. Traditional models of technology diffusion suggest that if you have a great idea, people who are... View Details
Keywords: Re: William R. Kerr; Technology; Computer
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

Its early milestones—comparative product tests launched by Consumer Reports in 1936, the Kennedy administration's Consumer Bill of Rights in 1960, Ralph Nader's critique of the U.S. automobile industry in Unsafe at Any Speed in 1965—became View Details
Keywords: by Sean Silverthorne; Retail
  • 07 Apr 2003
  • Research & Ideas

How the U.S. Army Develops Leaders

for organizations and those interested in leadership development. First, when designing leader development programs, be clear about which component you are attempting to develop. Adhering to a traditional learning model is fine if you are... View Details
Keywords: by Martha Lagace
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