Publications

October 2019
Case

Agility Africa

By: Juan Alcacer, Caroline M. Elkins and Esel Çekin

This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying... View Details

Keywords: Strategy; Business Model; Innovation and Invention; Expansion; Emerging Markets; Decision Choices and Conditions; Real Estate Industry; Distribution Industry; Africa

May 2023 (Revised June 2023)
Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

June 1995 (Revised September 2019)
Teaching Note

Richardson Sheffield

By: Christopher A. Bartlett and Ashish Nanda

This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details

Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry

Find at Harvard

Web

Research Areas - Institute For Strategy And Competitiveness

HBS ISC Research Areas Research Areas Antitrust & Competition Policy CEO Leadership Environmental Quality Innovation & Innovative Capacity Philanthropy Social Progress Index All Research Areas Our research... View Details

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

Maxweles, who asked, "Was Steve Jobs possibly a 'brilliant jerk'? Could innovation be stifled by simply eliminating the uncomfortable individuals?" Lawrence Nwaru added, "We are all brilliant jerks in one form or the... View Details

Keywords: by James Heskett

2012
Book

The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants Forged a New Economy

In 1776 the United States government started out on a shoestring and quickly went bankrupt fighting its War of Independence against Britain. At the war's end, the national government owed tremendous sums to foreign creditors and its own citizens. But lacking the power... View Details

Keywords: History; Sovereign Finance; Ethnicity Characteristics; Economics; Great Britain; United States

January 2017 (Revised October 2023)
Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull

A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details

19 Jun 2014
Working Paper Summaries

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts

Keywords: by Ethan R. Mollick & Ramana Nanda

Web

Women’s Leadership Summit - Alumni

Programs & Events Women’s Leadership Summit Drawing alumni from nearly 30 countries and spanning six decades of experience, the two-day Women’s Leadership Summit provided a platform to discuss women’s leadership roles in society, and... View Details

Web

Networking Events - Recruiting

the Most of Your Company Event By: Molly DeCastro & Lia Mastrogiacomo 02 May 2022 | Recruiting Insights & Advice Creating Inclusive Recruiting Events in a Time of Innovation... View Details

Web

Business Fundamentals Course - CORe | HBS Online

BSc,International Hospitality Management, Marketing Major Ecole hoteliere de Lausanne MBA, Innovation and Entrepreneurship Concentration, SDA Bocconi School of Management I had never experienced such an... View Details

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry