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Show Results For
- All HBS Web
(7,830)
- People (29)
- News (1,685)
- Research (5,072)
- Events (34)
- Multimedia (36)
- Faculty Publications (3,079)
- 03 Jul 2012
- First Look
First Look: July 3
"magic"-the tight strategic alignment, the high level of employee engagement-that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this... View Details
Keywords: Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
ensure that its highest variance SKUs have plenty of finished goods on hand — say nine times the expected weekly demand for those SKUs. Following that inventory policy, the other two groups of SKUs in that View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
houses—Morse noted that Estée Lauder has 400 chemists—selling products to customers who come in for services help it compete. Daniel Langer, executive director of marketing for hair View Details
- 01 Jun 1997
- News
David M. Hughes
110 percent" of himself to anything he's involved in, earned a reputation among students and staff at HBS as someone who could always be counted on to do a job - and another and another - and do it right. Sometimes in highly visible... View Details
Keywords: Marguerite Rigoglioso
- 04 Apr 2017
- First Look
First Look at New Research, April 4
in India, as well as HBS Deans Wallace Donham and Donald David. It shows that there were quite different drivers that led business leaders to advocate corporate responsibility. Often strong religious and spiritual values were the... View Details
Keywords: Sean Silverthorne
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
the quality of what's inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its... View Details
- 01 Apr 1996
- News
Wake-Up Call: Farewell to the American Dream?
come to an end. It has been replaced by a system of fragmented markets and relatively unstandardized products that has led to intensified competition, a more unstable economy, and greater business... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
industry have framed two case studies. Does location make a difference in a globalized world? Can products just be manufactured anywhere? Porsche's Cayenne manufacturing brings the company full circle in a return to View Details
- Profile
Aline Camargo
professors. It all helped me to plan various professional activities that will allow me to achieve that goal. Moreover, my CPD coaches were extremely helpful throughout those two years when I reflected about my career. They helped me to... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
the world—or understands it from the customer's point of view: that the customer really needs a particular benefit. The entrepreneur asks, "How can I accelerate the rate at which my product moves into... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
a product or service varies for different customers, different buying units at the same customer, or the same customer in different contexts. What's the value of flowers delivered on—versus the day after—Valentine's Day? Or of one-stop... View Details
- 26 Jul 2011
- First Look
First Look: July 26
suppliers selling substitutable products to a customer that engages in supplier reliability tracking. Using this analytical model, we observe how a supplier's service level performance molds a customer's beliefs as well as how a... View Details
Keywords: Sean Silverthorne
Alfred M. Zeien
market. As a part of that strategy, an extensive amount of pure product research was conducted each year. This research enabled Gillette products to compete primarily with themselves, allowing the company to... View Details
Keywords: Personal Care & Home Products
- 01 Dec 2011
- News
Ticktock
The cases deal with universal entrepreneurial consumer product questions: Should the product be sold at big-box stores or through upscale specialty boutiques? (In the beginning, Nanda stuck with small museum... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
quality, or particular excellence in its price?" Reinvention German companies have also had to reinvent themselves, as Porsche accomplished between '93 and the present, he continues. In a sense Porsche is applying Japanese View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
commercialized it. Since then, Magagnini and Strugatz had worked tirelessly to bring the product to market, and yet they still discarded more than they successfully manufactured. Meanwhile, Magagnini had too little time for Dante and his... View Details
Robert B. Shetterly
Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household View Details
Keywords: Personal Care & Home Products
James E. Preston
Preston re-focused Avon on its core product offerings growing revenues from $3 billion to $5 billion, and more than doubling the number of sales representatives to 2.6 million. Preston produced 10 years of... View Details
Keywords: Personal Care & Home Products