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  • All HBS Web  (8,472)
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  • November 1989 (Revised March 1992)
  • Background Note

Concept Testing

By: Robert J. Dolan
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details
Keywords: Marketing; Mathematical Methods; Forecasting and Prediction
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Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, November 1989. (Revised March 1992.)
  • 2000
  • Chapter

Is Management Consulting the Right Career—For You?

By: James Waldroop and Timothy Butler
Keywords: Personal Development and Career; Decision Making; Management Systems; Consulting Industry
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Waldroop, James, and Timothy Butler. "Is Management Consulting the Right Career—For You?" In The Harvard Business School Guide to Careers in Management Consulting, edited by Jason Dehni. Boston: Harvard Business School Press, 2000.
  • December 2017 (Revised April 2018)
  • Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb
In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details
Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States
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Reinhardt, Forest, Jose B. Alvarez, and Annelena Lobb. "Area One Farms." Harvard Business School Case 518-069, December 2017. (Revised April 2018.)
  • Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton
While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
  • August 2008
  • Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch
A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details
Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry
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Quelch, John A. Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips. Harvard Business School Video Supplement 509-701, August 2008.
  • October 2006 (Revised March 2007)
  • Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher
Describes the challenge of finding the right market for a product. View Details
Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry
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Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, October 2006. (Revised March 2007.)
  • March 1999 (Revised August 1999)
  • Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon
Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details
Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry
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Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
  • 2006
  • Conference Paper

Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set

By: A. E. Roth and Ido Erev
Keywords: Decision Choices and Conditions; Strategy; Game Theory; Learning
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Roth, A. E., and Ido Erev. "Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set." 2006. (Presented at the Dahlem Workshop on Bounded Rationality: The Adaptive Toolbox.)
  • September 1996
  • Case

Craig Parks (B)

By: David A. Thomas and Lisa J. Chadderdon
Supplements the (A) case. View Details
Keywords: Personal Development and Career; Decision Making; Decision Choices and Conditions; Moral Sensibility
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Thomas, David A., and Lisa J. Chadderdon. "Craig Parks (B)." Harvard Business School Case 497-014, September 1996.
  • 2024
  • Working Paper

Pitfalls of Demographic Forecasts of U.S. Elections

By: Richard Calvo, Vincent Pons and Jesse M. Shapiro
Many observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over long horizons. We backtest demographic forecasts using data on US elections... View Details
Keywords: Mathematical Methods; Voting; Political Elections; Trends; Forecasting and Prediction; Demographics
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Calvo, Richard, Vincent Pons, and Jesse M. Shapiro. "Pitfalls of Demographic Forecasts of U.S. Elections." NBER Working Paper Series, No. 33016, October 2024.
  • February 2022
  • Module Note

Behavioral Economics and Choice Architecture

By: John Beshears
This module note for instructors describes a module on the design of choice architecture solutions to organizational problems. View Details
Keywords: Behavioral Economics; Choice Architecture; Organizations; Problems and Challenges; Decision Choices and Conditions; Economics
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Beshears, John. "Behavioral Economics and Choice Architecture." Harvard Business School Module Note 922-029, February 2022.
  • December 1973 (Revised November 1993)
  • Case

Cooper Industries, Inc.

By: Thomas R. Piper
The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details
Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry
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Piper, Thomas R. "Cooper Industries, Inc." Harvard Business School Case 274-116, December 1973. (Revised November 1993.)
  • November 2018 (Revised January 2019)
  • Case

Investor Relations Practices at Edwards Lifesciences

By: C. Fritz Foley and F. Katelynn Boland
In January 2017, the senior leadership team at Edwards Lifesciences were preparing for the quarterly earnings call that would cover the fourth quarter of 2016. They faced questions about what types of information they should disclose on the call, as well as during... View Details
Keywords: Investor Relations; Medical Devices; Corporate Disclosure; Decisions; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States
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Foley, C. Fritz, and F. Katelynn Boland. "Investor Relations Practices at Edwards Lifesciences." Harvard Business School Case 219-058, November 2018. (Revised January 2019.)
  • April 2018
  • Supplement

Celgene

By: Malcolm Baker and Emily R. McComb
In February 2011, Adam Koppel, a Managing Director at Brookside Capital, the public equity arm of Bain Capital, must decide whether to increase or exit the firm’s position in Celgene Corporation. News has emerged that raises potential safety concerns associated with... View Details
Keywords: Life Sciences; Biotechnology; Public Market Investing; Celgene; Revlimid; Hedge Fund; Growth Stocks; Valuation; Investment; Decision Choices and Conditions; Analysis
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Baker, Malcolm, and Emily R. McComb. "Celgene." Harvard Business School Spreadsheet Supplement 218-743, April 2018.
  • July 2009 (Revised October 2009)
  • Supplement

Tale of the Lynx (B)

By: Noam T. Wasserman
Continuation of the 'Tale of the Lynx' case series. View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship
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Wasserman, Noam T. "Tale of the Lynx (B)." Harvard Business School Supplement 810-029, July 2009. (Revised October 2009.)
  • April 1995
  • Article

Perceptions of Fairness in Interpersonal and Individual Choice Situations

By: M. H. Bazerman, S. B. White and G. F. Loewenstein
Keywords: Perception; Fairness; Decision Choices and Conditions
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Bazerman, M. H., S. B. White, and G. F. Loewenstein. "Perceptions of Fairness in Interpersonal and Individual Choice Situations." Current Directions in Psychological Science 4, no. 2 (April 1995): 39–43.
  • 22 Sep 2020
  • News

Start Stopping Faster

  • December 2021
  • Case

Should I Stay or Should I Go? Assessing Risk in Carlos Ghosn's International Escape

By: Eugene F. Soltes, Grace Liu and Muneeb Ahmed
In 2018, automotive tycoon Carlos Ghosn was arrested in Japan on financial misreporting charges, followed later by charges of improper payments and misappropriation of funds. Over a year later, still awaiting trial, Ghosn organized his escape from house arrest in Tokyo... View Details
Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Ethics; Cross-Cultural and Cross-Border Issues; Law; Courts and Trials; Rights; Risk and Uncertainty; Auto Industry; Japan
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Soltes, Eugene F., Grace Liu, and Muneeb Ahmed. "Should I Stay or Should I Go? Assessing Risk in Carlos Ghosn's International Escape." Harvard Business School Case 122-051, December 2021.
  • 05 Jul 2017
  • Working Paper Summaries

Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

Keywords: by Alan MacCormack, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin; Tourism
  • December 1971 (Revised December 1994)
  • Background Note

Capital Structure Decision: Underlying Theory

By: William E. Fruhan Jr.
Demonstrates hypothetically and numerically the share price valuation impact of changes in a firm's capital structure. View Details
Keywords: Capital Structure; Decisions
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Fruhan, William E., Jr. "Capital Structure Decision: Underlying Theory." Harvard Business School Background Note 272-096, December 1971. (Revised December 1994.)
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