Publications

2000
Chapter

Is Management Consulting the Right Career—For You?

By: James Waldroop and Timothy Butler

Keywords: Personal Development and Career; Decision Making; Management Systems; Consulting Industry

December 2017 (Revised April 2018)
Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb

In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details

Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States

Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

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August 2008
Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details

Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry

October 2006 (Revised March 2007)
Case

The ColorMatch Hair Color System

By: Clayton M. Christensen and Matthew Beecher

Describes the challenge of finding the right market for a product. View Details

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details

Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry

2006
Conference Paper

Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set

By: A. E. Roth and Ido Erev

Keywords: Decision Choices and Conditions; Strategy; Game Theory; Learning

September 1996
Case

Craig Parks (B)

By: David A. Thomas and Lisa J. Chadderdon

Supplements the (A) case. View Details

Keywords: Personal Development and Career; Decision Making; Decision Choices and Conditions; Moral Sensibility

2024
Working Paper

Pitfalls of Demographic Forecasts of U.S. Elections

By: Richard Calvo, Vincent Pons and Jesse M. Shapiro

Many observers have forecast large partisan shifts in the US electorate based on demographic trends. Such forecasts are appealing because demographic trends are often predictable even over long horizons. We backtest demographic forecasts using data on US elections... View Details

Keywords: Mathematical Methods; Voting; Political Elections; Trends; Forecasting and Prediction; Demographics

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February 2022
Module Note

Behavioral Economics and Choice Architecture

By: John Beshears

This module note for instructors describes a module on the design of choice architecture solutions to organizational problems. View Details

Keywords: Behavioral Economics; Choice Architecture; Organizations; Problems and Challenges; Decision Choices and Conditions; Economics

December 1973 (Revised November 1993)
Case

Cooper Industries, Inc.

By: Thomas R. Piper

The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details

Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry

November 2018 (Revised January 2019)
Case

Investor Relations Practices at Edwards Lifesciences

By: C. Fritz Foley and F. Katelynn Boland

In January 2017, the senior leadership team at Edwards Lifesciences were preparing for the quarterly earnings call that would cover the fourth quarter of 2016. They faced questions about what types of information they should disclose on the call, as well as during... View Details

Keywords: Investor Relations; Medical Devices; Corporate Disclosure; Decisions; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States

April 2018
Supplement

Celgene

By: Malcolm Baker and Emily R. McComb

In February 2011, Adam Koppel, a Managing Director at Brookside Capital, the public equity arm of Bain Capital, must decide whether to increase or exit the firm’s position in Celgene Corporation. News has emerged that raises potential safety concerns associated with... View Details

Keywords: Life Sciences; Biotechnology; Public Market Investing; Celgene; Revlimid; Hedge Fund; Growth Stocks; Valuation; Investment; Decision Choices and Conditions; Analysis

July 2009 (Revised October 2009)
Supplement

Tale of the Lynx (B)

By: Noam T. Wasserman

Continuation of the 'Tale of the Lynx' case series. View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship

April 1995
Article

Perceptions of Fairness in Interpersonal and Individual Choice Situations

By: M. H. Bazerman, S. B. White and G. F. Loewenstein

Keywords: Perception; Fairness; Decision Choices and Conditions