Publications

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

08 Dec 2009
First Look

First Look: Dec. 8

Author: Michael C. Jensen Abstract There is confusion between integrity, morality, and ethics. In our much longer paper on the topic (see "Integrity: A Positive Model that Incorporates the Normative... View Details

Keywords: Martha Lagace

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

Outside of class, there are opportunities to join student clubs with others who share your interests. This year, Chelsea will be the Co-Chair of the Social Enterprise Club, the umbrella organization that inspires, supports, and connects... View Details

December 2014 (Revised April 2016)
Module Note

Responsibilities to Employees

By: Nien-he Hsieh

The note provides a framework to conceptualize managers' responsibilities to employees in relation to economic, legal and ethical considerations. The note frames the central ethical challenge for managers as exercising power in a fair manner. The fair exercise of power... View Details

Keywords: Leadership & Corporate Accountability; Legal Aspects Of Business; Responsibility; Ethics; Fairness; Employees; Decision Making; Leadership; Jobs and Positions; Labor; Law

2020
Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details

SSRN

Read Now

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

Taking a risk by breaking with standard operating procedure can make your company more innovative. Credit: maxsattana In addition to creating a new company that is disrupting the status quo, many founders are also challenging the old... View Details

Keywords: by Julia B. Austin

April 2004 (Revised July 2007)
Case

OfficeTiger

By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall

OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details

Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India

February 2011
Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri

The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details

Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

October 1971 (Revised September 1983)
Case

Sturdivant Electric Corp.

By: Richard L. Nolan

A unit manager on a field computer installation job is faced with recurring conflict between a programmer and his immediate supervisor. View Details

Keywords: Planning; Rank and Position; Problems and Challenges; Conflict and Resolution; Attitudes; Jobs and Positions; Management Teams; Managerial Roles; Public Relations Industry; Computer Industry

Career Coach

Warren Radtke

Warren (Kellogg '60) is a HBS Career and Professional Development Consultant and a Confidential Advisor to C-Suite Executives and Entrepreneurs. He has held executive View Details

Keywords: Consulting; Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Manufacturing; Social Enterprise

May 1999 (Revised April 2003)
Case

Executive Health Group

Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment. View Details

Keywords: Product Positioning; Competition; Health Care and Treatment; Brands and Branding; Health Industry

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

had two critical consequences. First, it has endangered democracy by giving the wealthy few enormous influence over who is elected to positions of power and what they decide. Second, it has further... View Details

Keywords: by Dina Gerdeman

08 Mar 2016
First Look

March 8, 2016

while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for... View Details

Keywords: Sean Silverthorne

16 Apr 2012
Research & Ideas

The Inner Workings of Corporate Headquarters

of content before the researchers saw them, but retained the addresses and positions of the recipients in order to track how the network was organized. Compared with more traditional research methods such as... View Details

Keywords: by Michael Blanding

December 1998 (Revised September 1999)
Case

Novartis: Betting on Life Sciences

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details

Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

28 Mar 2011
Research & Ideas

Why Manufacturing Matters

After decades of destructive outsourcing, America's ability to innovate and create high-tech products essential for future prosperity is on the decline, argue professors Gary Pisano and Willy Shih. They won... View Details

Keywords: by Roger Thompson; Manufacturing

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details