Publications

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

12 Jan 2009
Research & Ideas

The Value of a ‘Portable’ Career

case study "When Stars Migrate, Do They Still Perform Like Stars?" looks at the "portability" of performance and the likelihood that some positions may improve or diminish one's prospects for career... View Details

Keywords: by Martha Lagace; Sports

December 1981 (Revised February 2010)
Case

Mike Miller (A)

Mike Miller, Harvard MBA '78, resigned his first job out of HBS within six months because he believed his personal values and learning objectives could not be accommodated. Students may discuss the problems of anticipating corporate culture, learning the ropes,... View Details

Keywords: Experience and Expertise; Values and Beliefs; Jobs and Positions; Organizational Culture; Personal Development and Career; Personal Characteristics

15 May 2017
Blog Post

Exploring Career Options at HBS

eyes to various paths available to reach my goals and instilled in me the importance of making a positive difference in the lives of people around me in any job I end up pursuing. 2. There are many resources... View Details

27 Aug 2013
First Look

First Look: August 27

simplifies the retirement savings plan participation decision. Individuals received an opportunity to enroll in a retirement savings plan at a pre-selected contribution rate and asset allocation, allowing them to collapse a... View Details

Keywords: Sean Silverthorne

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

help others," the "acceptance of personal responsibility for outcomes," and a "bias for action." 5. Use a brash communication style to disrupt the status quo. "The new e-world... View Details

Keywords: by Melissa Raffoni

2020
Working Paper

Accounting for Product Impact in the Consumer Finance Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details

SSRN

Read Now

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

shared savings and capitated arrangements and away from fee-for-service, they will be better positioned not only to withstand any COVID aftershocks but also to gain patients... View Details

Keywords: by Danielle Kost

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

Outside of class, there are opportunities to join student clubs with others who share your interests. This year, Chelsea will be the Co-Chair of the Social Enterprise Club, the umbrella organization that inspires, supports, and connects... View Details

March 2017
Case

A. Lange & Söhne

By: Stefan Thomke and Daniela Beyersdorfer

The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of... View Details

Keywords: Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany

November 2007
Supplement

Differences at Work: Allie (B)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Allie (B) HBS Case No. 9-408-055 Allie and her colleague initially refuse to go but when her boss makes a scene they reluctantly agree to accompany him to the beach despite his inappropriate behavior. Later back at company headquarters they tell... View Details

Keywords: Ethics; Working Conditions; Rank and Position; Power and Influence

March 2012
Background Note

Managing the Layoff Process: France

By: Sandra J. Sucher

This note is an overview of the context for managing layoffs in France. It describes the legal responsibilities of managers in conducting layoffs, recent unemployment trends, and the financial, health, training, job placement, and other benefits that laid-off employees... View Details

Keywords: Job Cuts and Outsourcing; Resignation and Termination; Compensation and Benefits; Ethics; Management; Employees; Governance Compliance; France

Find at Harvard

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

08 Dec 2009
First Look

First Look: Dec. 8

Author: Michael C. Jensen Abstract There is confusion between integrity, morality, and ethics. In our much longer paper on the topic (see "Integrity: A Positive Model that Incorporates the Normative... View Details

Keywords: Martha Lagace

September 2010
Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel

While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details

Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position

Find at Harvard

Read Now

02 Mar 2010
First Look

First Look: March 2

attention to strategy-driven forms of accountability that can help them to achieve their missions. Download the paper: http://www.hbs.edu/research/pdf/10-069.pdf Integrity: A Positive Model That Incorporates the Normative Phenomena of... View Details

Keywords: Martha Lagace

May 2000
Supplement

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details

Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry

May 1999 (Revised April 2003)
Case

Executive Health Group

Executive Health Group provides in-depth physical exams. Facing stagnant revenues, CEO William Flatley has to reposition his firm, strengthen the brand franchise, and grow share in an increasingly competitive health care environment. View Details

Keywords: Product Positioning; Competition; Health Care and Treatment; Brands and Branding; Health Industry