Production Management - Publications - Faculty & Research

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany

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23 Mar 2021
Blog Post

A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS

and my mamma a manager in tech. They never spared an opportunity to reiterate the importance of family, education, and hard work to me and my three siblings. My fondest memories are from our Christmas family gatherings with my parents,... View Details

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

knowing what her job had been. "I thought that was kind of weird," she says. "How do you lay someone off before you know what they do?" The HR manager explained that the production... View Details

Keywords: by Carmen Nobel; Manufacturing

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

01 Sep 2004
News

Joe Toplyn (MBA 1979)

and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After... View Details

Keywords: comedy writing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

Web

Tough Tech Ventures - Course Catalog

strategies and tactics for managing risk vs. reward. Historically, most entrepreneurship courses (at HBS, and elsewhere) disproportionately focus on consumer- and /or software-centric business model and View Details

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the new View Details

Keywords: Sean Silverthorne

01 Sep 2007
News

Riding It Out

of hundreds and perhaps thousands of dogs and cats (the numbers remain unclear, as there is no centralized database of such information). While the situation was uncertain, there was some concern that a production run of SmartPak’s... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

successful product managers, general managers, startup founders, and CEOs of mature technology companies. Blending technical skills and business management knowledge Like all students in the MS/MBA program,... View Details

Keywords: All Industries

Profile

Patrick Chun

Patrick Chun's interest in both entrepreneurship and Asia, partially satisfied by his roles as managing editor of the Harvard Asia Pacific Review and President of the Korean Association at Harvard College, was further stimulated by a... View Details

23 Mar 2020
News

Signal Boost

that women and children would be hurt in traffic by exiting from the left side. Lara, then a manager of product strategy for Chrysler and the mother of an infant daughter, spoke up. “First of all, we park in... View Details

07 Jun 2004
Research & Ideas

The Competition of Countries

like companies, must find a means of creating total factor productivity if they are to grow. Some other countries, meanwhile, have grown quite slowly for decades, despite great locations and immense deposits of natural resources. In these... View Details

Keywords: by Cynthia Churchwell

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details

Keywords: by James Heskett

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry

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01 Dec 2012
News

Reimagining Capitalism In a World of Limited Resources

knows quite a bit about the topic. "Capitalism has traditionally been about driving wealth and productivity through efficiencies in capital and labor," says Henderson, who teaches the MBA elective Reimagining Capitalism. "But in the 21st... View Details

Keywords: Dalai Lama

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

online. An Alignable survey found that 25 percent of respondents were turning to social media to reach customers while 18 percent were engaging them through email. [div class=infogram-embed data-id=_/jF8KxCrlVaEnmbl0ELf4][/div] The key is to harness the most effective... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

08 May 2015
News

Prestige brands can expand their reach—and make their core customers proud

“Brand extensions and new users are not by definition a threat to exclusive brands,” Keinan says. “But it is essential to understand and manage the perceptions and reactions of core customers to these new View Details

20 May 2014
First Look

First Look: May 20

(inflows minus outflows of private capital) are positively correlated with countries' productivity growth; (2) net sovereign debt flows (government borrowing minus reserves) are negatively correlated with growth only if net public debt is... View Details