Publications

February 1999
Case

Neiman Marcus (B)

By: V. Kasturi Rangan and Marie Bell

Supplements the (A) case. View Details

Keywords: Retail Industry; United States

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Information Technology Industry; United States

April 1990
Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein

Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States

June 1989 (Revised July 1994)
Case

Babbage's: America's Software Headquarters

By: Walter J. Salmon

Keywords: Games, Gaming, and Gambling; Video Game Industry; United States

September 1988 (Revised January 1990)
Case

Federal Assistance to the Farm Credit System: The Road to Recovery?

By: Ray A. Goldberg

Keywords: Agribusiness; Welfare; Government and Politics; Credit; Business and Government Relations; Agriculture and Agribusiness Industry; United States

November 1983 (Revised June 1994)
Case

Controls at the Sands Hotel and Casino

Describes the controls used in the casino over the blackjack game and cash stocks, and movements of cash. Also describes the results measures available in the casino and their limitations for control purposes. View Details

Keywords: Management Systems; Accounting; Entertainment and Recreation Industry; United States

2005
Book

Restoring Trust in American Business

By: Jay W. Lorsch, Leslie Berlowitz and A. Zelleke

Keywords: Trust; Business Ventures; United States

May 1986 (Revised January 1989)
Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details

Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

February 1982 (Revised June 1985)
Case

U.S. Retail Coffee Market (B)

Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details

Keywords: Competition; Markets; Retail Industry; Food and Beverage Industry; United States

September 1981 (Revised April 1984)
Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details

Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; United States

1996
Other Unpublished Work

The Federal Budget and the States: Fiscal Year 1995

By: Dutch Leonard, Monica E. Friar and Jay H. Walder

Keywords: Sovereign Finance; Budgets and Budgeting; Government and Politics; United States

1999
Other Unpublished Work

The Federal Budget and the States: Fiscal Year 1998

By: Dutch Leonard, Jay H. Walder and Jose A. Acevedo

Keywords: Sovereign Finance; Budgets and Budgeting; Government and Politics; United States

March 1999 (Revised August 1999)
Case

SCORE! Educational Centers (D)

Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, self-owned company into a professional organization. Focuses on the steps Waldron takes to... View Details

Keywords: Leadership; Business Growth and Maturation; Employee Relationship Management; Teaching; Recruitment; Education Industry; United States

November 1998 (Revised June 2000)
Case

Jeanne Lewis at Staples, Inc. (B)

By: Linda A. Hill and Kristin Doughty

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Marketing Strategy; Management Succession; Competitive Advantage; Problems and Challenges; Management Teams; Retail Industry; United States

July 1997
Case

Allentown Materials Corporation: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group to address the division's problems. A rewritten version of an earlier case. View Details

Keywords: Change Management; Strategy; Organizational Change and Adaptation; Electronics Industry; United States