New Product Launch - Publications - Faculty & Research

14 Mar 2024
Blog Post

IFC India: SELCO - Last Mile Solar Powered Energy for Rural India

for the unique requirements of low-income urban and rural communities through conducting needs assessments for various customer segments, like street vendors, midwives, and farmers. Through experimentation and customer feedback, they have refined their View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

realities of the project. Q: The One Strategy approach is mirrored in your discussion of the "innovator's reality." The reality is that in designing new products innovators can't ignore the... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

16 Feb 2012
Working Paper Summaries

Platform Competition Under Partial Belief Advantage

Keywords: by Hanna Halaburda & Yaron Yehezkel; Consumer Products

11 Mar 2021
News

Leading with Heart

said, "What the hell? This is a consumer need out there." So I go to the team on Monday and I say, "Listen, why don't we launch a new business called Panera Grocery. We can serve customers, serve our... View Details

Web

Diversity and Equity - Alumni

When City Fresh Foods, which serves meals to many in Boston’s under-resourced communities, needed go-to-market strategies for a new product line, it turned to MBA students for advice. Researching Women's... View Details

10 Dec 2007
HBS Case

One Laptop per Child

particular product priced very attractively for consumers. With the XO laptop, action pricing met a new level of complexity. OLPC set a price goal, $100, which seemed challenging but doable based on the XO's... View Details

Keywords: by Martha Lagace; Computer

26 Mar 2018
Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

iStock In the 1992 film Glengarry Glen Ross, an executive played by Alec Baldwin presents a unique motivational scheme to a trio of down-on-their-luck real estate salesmen. There will be a new contest, he tells them, to see who can bring... View Details

Keywords: by Michael Blanding; Manufacturing

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

are still out there swinging are getting a lot done and creating a lot of value." Crypto can have that same dynamic. On top of that, it’s more uncertain which technologies are going to be long-run successful. And then, on top of that, there’s the speculation attached... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

01 Mar 2018
News

Every Trick in the Book

Carolyn Brody (MBA 1983) photo by HollenderX2 BookHampton has been a mainstay of the Long Island, New York, community of East Hampton for more than 40 years. Carolyn Brody (MBA 1983) fondly remembers the cozy, cluttered bookshop from many... View Details

Keywords: April White

Web

Courses by Faculty Unit - Course Catalog

2026 Q3Q4 3.0 Field Course: Startup Operations Christina Wallace Fall 2025 Q1Q2 3.0 Field Course: Venture Capital Journey Jeffrey Bussgang Fall 2025 Q1Q2 3.0 Financial Management of Smaller Firms (also listed under Finance) Richard Ruback Royce Yudkoff Fall 2025 Q1Q2... View Details

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

Success of Entertainment Products." Sarah Jane Gilbert: Tell us about "star power" and how it contributes to a film's success. Anita Elberse: The concept "star power" captures the extent to which an artist's involvement with an entertainment... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

numerous undertakings to roll out no- or low-emission products and processes in multiple sectors. Hence, the major auto producers, globally, have announced commitments to phase out production of View Details

2013
Working Paper

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus

We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details

Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry

Citation

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20 Oct 2020
Blog Post

Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program

If the past two decades have demonstrated technology’s potential, one of the challenges of the next ten years will be defining its boundaries. How can new technologies benefit people and societies in equitable ways? How can companies --... View Details

Web

National Markets - The Art of American Advertising

changed the American marketplace. Over 240,000 miles of track laid across the country from 1830 to 1910 required the quick and efficient production of railroad equipment and supplies. This thriving new... View Details

12 Nov 2019
Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

within this changing environment?” Yao says. Its role remains significant, according to new research by Yao and several colleagues. Despite spending relatively less, the government funds innovations that really matter to the American... View Details

Keywords: by Michael Blanding

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their... View Details

30 Jun 2022
News

Scaling Hope

support group and was launched in conjunction with the Caron Treatment Centers in 2017, tackles tough topics, including relapse, shame, secrecy, and fear, with insights from experts and parents. That feeling of frustration also prompted... View Details

25 Aug 2014
News

Jonathan M. Nelson, MBA 1983

some business skills, but more importantly, I learned about people,” he says of his time at HBS. With his new MBA, Nelson joined Narragansett, one of the few firms in the burgeoning industry—and the only one in his home state of Rhode... View Details

Keywords: Susan Young

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

people have been working from home for a few weeks, leaders need to hold a “working from home” relaunch to help their teams learn to reorient based on the new realities. While team launches set the course of... View Details

Keywords: by Tsedal Neeley

Publications